a field project from our university of petroleum and energy studies. course-BBA in automotive marketing

2. Flow of Presentation
• About the company
• About the showroom
• Conversation held
• Conclusion

3. About Company
• HMIL
• Passenger car exporter
and car manufacturer in India
• Touched 1.5 million exports in March
2012

4. About Showroom
• Oberoi brothers
• Amrish Oberoi (owner of OBEROI
HYUNDAI)
• Established in 2007
• Situated at Haridwar Road

5. •
Products
New Car dealer
• Second hand car dealer
• Car accessories
• Cars like:
Santro
i-10
Accent
Verna
Elantra

9. Communication
• Formal means of communication is followed
• Informal way is adopted depending on
situations
• UPWARD COMMUNICATION- Through the
seniors
• DOWNWARD COMMUNICATION-Directly or
displaying on boards

10. Services
• Authorised service centre in a common
boundary
• Free car service
• Test drives
• Financial processes in a couple of days

11. Customer Satisfaction
• ‘S’ of SALES stands for satisfaction
• Extra time to new customers
• Several gifts, offers etc
• Regular customers are treated as
family members

12. Customer Complaints
• Special caring for the customer’s
problems
• Helping them in the best possible
manner
• Angry customers are handled in a polite
manner

13. Conclusion
• Loades of practical knowledge
• Communication skill in a corporate
• Hierarchy of the organisation
• Great experience

14. Thankyou…
Surabhi Kumari
Chandan Kumar
Rishabh Sharma
Ashutosh Mishra