IP-based Digital Signage solutions

1. IPSIGN | IPBOARD
the IP Digital Signage solutions

2. Contents
1 IPSIGN
2 IPBOARD
3 Applications
4 Case Study
5 Company
IP Digital Signage

3. IP
the IP Digital Signage

4. IPSIGN
In-building Digital Signage
 In-building Digital Signage for apartment houses/office buildings
 Ad video clips, info & coupons to display on the screen
 Coupons on touch screen to print out
 Coupons to offer one more advertising & the discounted price
in the stores nearby
 Instant notice board to deliver the tailored information and event
 Centralized management program to monitor/manage all the
devices over the network
IP Digital Signage

5. IPSIGN
In-building Digital Signage
 Information:
 AED(Automated External
Defibrillator) information on
how to use
 Promotion/event notice
 Coupon to select and print:
 Icon and coupon:  icon click to see the store
 Discounted coupons to print details and to print out one of
out the coupons
 AED:
 Automated External
Defibrillator
 Advert panel:
 Back-lighted ad panel
IP Digital Signage

6. IPSIGN
Tailored advert
 Tailored advertising solution which is fully customizable for the
clients and/or regional characteristics
 Coupon, AED, QR code to be optional
Spaghetti -10% off
for 2 persons
• 1인 1매사용
• 쿠폰유효기간 : 2011년 4월 30일까지
Click one of coupon Coupon details and click Print out
icons “Print”
IP Digital Signage

7. IP
In-elevator Digital Signage

8. IPBOARD
In-elevator Digital Signage
 In-elevator Digital Signage for apartment houses/office buildings
 Ad video clips & info to display on the screen
 Instant notice board to deliver the tailored information and event
 Centralized management program to monitor/manage all the
devices over the network
IP Digital Signage

9. IPBOARD
In-elevator Digital Signage
 Typical notice board  IPBOARD
Instant notice, news, shopping
information, other messages, etc.
IP Digital Signage

10. IPBOARD
In-elevator Digital Signage
 Information: Weather, Stock,
Foreign exchange, etc.
 In-building info: Scheduled
image-based information
 Advert: Banner type
advertising
 Advert: Scheduled video
advertising clips
 News: Real-time news
IP Digital Signage

11. IPBOARD
In-elevator Digital Signage
Display the various video ads and effective information to
residences in the places
 Not the simple ads, but the lifestyle information including in-house notices
 Obvious readership score on digital info and ads
 Clean ads / info system without waste paper ads
Notice and
lifestyle info
Banner ads for
advertiser
Video ads
IP Digital Signage

12. A
Installations

13. IPSIGN | IPBOARD
Applications
 Installations
In-building Outlet mall
■ Boutiques
■ Coffee shops
■ Book stores
■ Department stores
■ Brand shops
■ CVS
Boutique CVS
■ Outlet malls
■ Galleries
■ Etc.
IP Digital Signage

14. IPSIGN | IPBOARD
Applications
 Public places
 Hotel, restaurent, hospital,
bank & drugstore ■ Airport
 Museum, theatre, etc.
■ Bus terminal
■ Subway station
Brand shop Public place
■ Etc.
IP Digital Signage

15. C
IPSIGN | IPBOARD with LGU+

16. CASE STUDY
Why Digital Signage?
 Elevator usage:  Elevator user tendency:
 3.8 per day / weekdays  Over 50% interested to see the ad
 3.2 per day / weekend
Week days Weekend
1~2 See details
See almost details
3~4
See details if interested
5~6
7 and
more
Not to see details
3.8 per day 3.2 per day
Not to see the ad
Base: 1000 persons,
Unit (%)
IP Digital Signage

17. CASE STUDY
Why Digital Signage?
 Users assessment on digital signage as media:
 More outstanding of frequency and attention than the other media
Completely not
useful
Very useful
0.7%
1.3%
Not useful
9.0%
% Mostly
useful
Usual 40.5%
48.5
%
Base: 1000 persons,
Unit (%)
IP Digital Signage

18. CASE STUDY
IPSIGN | IPBOARD with LGU+
 Installed 35,000 units in Seoul Metropolitan city
 145 million persons per month to see the ads
 Whole network managed for uploading / updating / monitoring
 Whole segmented for the targeted people and place
IP Digital Signage

19. C
We offered IP & TV solutions

20. Company
Background
 Founded
 Founded 2003 with Digital Asset Management system
 Complete IP-based Middleware to deliver/manage the contents and devices
 Established
 Middleware for hotel, in-store, in-home & advertising
 Hotel IPTV installed at
 Westin Chosun, Sea Cloud and Lexington in Korea,
 business hotels in Japan
 H2O hotel in Philippines
 IPTV VOD & Live solutions for residentials in Japan & USA
 In-Store BGM solution for CVS stores
IP Digital Signage

21. Company
Key facts
Middleware server for delivering the media contents including
embedded display hardware as turnkey system
 IP Advertising:
 In-elevator IPTV (IPBOARD)
 In-building DID (IPSIGN)
 IP Entertainment:
 In-room IPTV for hotel
 In-home IPTV for household
 Non-IP device solution:
 Video conferencing
 e-learning system
 Stereoscopic 3D for 2D monitor without 3D equipment
IP Digital Signage

22. Company
Milestones
 In-Elevator Advert solution for Apartment house & office building with LGU+, Korea
2011  IP-based DID Advert solution for Apartment house & office building with LGU+, Korea
 IPTV solution for residences in Turkey (under discussion)
 Stereoscopic 3D player, Japan
 S3C6410 based car blackbox and e-learning solution
2010  Digital Signage system for TFS, Korea
 Hotel IPTV solution for H2O hotel, Philippines
 Advert IPTV middleware for Dabossmedia, USA
2009  IPTV VOD & Live solutions for residences, Japan
 Data service middleware (BIFS) for T-DMB, MNBT, Korea
 Hotel IPTV middleware & Media player for Westin Chosun, Korea
2008  Hotel IPTV middleware & Media player for Sanyo, Japan
 BGM In-store middleware & player for Seven Eleven, Korea
 Advert / In-store IPTV middleware for IP STB, Emille, Korea
2007  Hotel IPTV middleware & Media player for IP STB, Emille, Korea
 IPTV middleware for residences, USA
 H.264 Video CODEC for T-DMB, Mediachorus, Korea
2006  BSAC (Audio CODEC) for T-DMB, Mediachorus, Korea
 Instant Vision Mixing & Scheduling SW (Tekgia, Mediaphor, Software Casa, Avanquest in West Europe)
2005
 MPEG4 Video/Audio CODEC porting on WCDMA/DMB phone, Samsung
2004  PC-based VOD/AOD Player, Samsung
 Founded. E-learning software to Hokkaido Nikko, Japan
2003
IP Digital Signage

23. Company
We offered
Middleware for LGU+, major Korean Telco, including player on
IP Advertising
screen – IPSIGN & IPBOARD
Middleware & STB for hotels (in-room), service providers
IP Entertainment
(in-store & in-home)
IP Digital Signage

24. C-708, Woorim Lions Valley, Gasan-dong 371-28, Geumcheon-gu, Seoul 153786, Korea
- Tel : +822-8640074
- Fax : +822-8391116
- e-mail: clee@gap-soft.com