2. Chang Choi
◦ Originally from Chicago
◦ Telecommunications, Energy, Utilities &
Transportation Experience
◦ Sports, Music, International Travel
3. Problem Statement – Visitors desire to be “always
connected” to information, business associates and
families while considering usage costs.
Recommendation – Improve the Visitor Consumer
Experience by providing free Internet Access that is
safe, reliable, comfortable and welcoming by creating
a “3rd place” away from accommodations and
transport.
Target Audience
◦ Municipal Groups – Chamber, Greeters, Board of Tourism
◦ Special Event Promoters – Stadiums, Concerts, City
◦ Service Providers – Municipal, National and Roaming
4. Challenges for Visitors
◦ Localized information & assistance
◦ Staying in touch with work & home (overseas)
Desired Outcomes for Visitor
◦ Widely Available Internet Access
◦ Safe Visitor Experience
◦ Enriching Cultural / Educational Experience
Benefits of Providing a “3rd Place”
◦ Creating a “Safe” Meeting Place for Community
◦ Delighted Visitor = Return Visitor = Net Promoter
◦ Increased Commercial Activity
5. Tablets & Smartphone growth
Wi-Fi Calling / Free Data Roaming
Sponsored Data
Mobile Application Usage
7. Mobile Apps are essential during travel
Directions / Map
Ride Scheduling
Communications
Daily Deals/ Shopping
Dinner Reservations
Crowdsourced Reviews
Social Networks
Special Events
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11. Year 0-1
◦ Identify location / event for a Successful “Pilot Project”
◦ Recruit local stakeholder support including a board of
directors
◦ Create event / local “buzz” and marketing
◦ Utilize Existing municipal infrastructure & staff
◦ Gather and Report on Data
Year 2 onward
◦ Pursue on-going funding / financing
Community Grants
Public / Private investment
Municipal Budget / Taxes
Naming Rights or Sponsorships
◦ Select Open Additional locations and events
◦ Announce Public Formal Launch and Campaign
Experience as a Civil Engineer – connecting people, bringing utility to communities
Usage costs – Data caps, Roaming charges, Long Distance
Visitor vs. Traveler = Visitor is at the End point, Traveler is at the hotel or in transit
Visitors – want predictable coverage / access. Knowing of a “safe zone” will guide their scheduling / planning. Not worry about downloads & picture uploads