What will retailers do with all the data they can collect? Predictive models lead to "anticipatory commerce," where retail gets unreal: products that show up because you mentioned them, products developed because enough people searched for them, pre-positioned deliveries, instant refills, disappearing shops and vapor supply chains. Big data, constant sensing and new approaches to logistics could make familiar parts of traditional retail disappear, but are we ready for what could come next?

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I N V I S I B L E C O M M E RC E
N E X T 15
S C OT T S M I T H
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Image: wikimedia.org

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Image: Víctor Gutiérrez Navarro / Flickr

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Image: Argos

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10. Image: Jaspers Eyers Architects

11. What is a store anyway?

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13. Image: Christopher Craig / Flickr
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14. Mrs. Wilson: “What gift do you
think a good servant has that
separates them from the others?
Its the gift of anticipation…. I
know when they'll be hungry,
and the food is ready. I know
when they'll be tired, and the bed
is turned down. I know it before
they know it themselves.”
— Gosford Park

15. What’s the interface, then?

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Image: Amazon

17. Image: http://venezuelanalysis.com/news/11158
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Image: http://jobs.aol.com/articles/2014/05/29/now-hiring-beer-jobs/

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Image: Amazon

20. Image: Ditto Labs
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22. Image: Emotient
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23. Image: Aware-Alive Technologies
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24. CHANGEISTImage bigdata.csail.mit.edu

25. Image: Liz West / Flickr
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26. Arielle Duhaime-Ross, The Verge, September 7, 2015
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Image:: http://www.modalisa-technology.com/competencies/artificial-intelligence/

27. -Davis Marcus, Facebook VP of Messaging, as quoted in
“The web has become a hall of mirrors, filled only with reflections of our data,” The Conversation, September 9, 2015.
https://theconversation.com/the-web-has-become-a-hall-of-mirrors-filled-only-with-reflections-of-our-data-46969
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29. How will I get it?

30. Data: Red Dot Research and Shutl,
from City A.M., “How Will Gen Z Shop,” 9 September, 2015
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33. Image:Rene Dana / Flickr
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Image: wikimedia

37. What about brands?
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38. Image:mmalpartida / deviantArt
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39. W O U L D Y O U R AT H E R H AV E … ?
A. 2,000 prime retail locations on the high street
B. Prime shelf space in a major big box
C. Saturation ad budgets in major dailies
D. One well-placed sensor (home, body, key
traffic point)
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40. Image: Liz West / Flickr
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43. Image:Muse
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44. THANK YOU.
C H A N G E I S T. C O M
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@ C H A N G E I S T
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