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Stretching the Frame Scott Smith Changeist  August 12, 2008
Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],  2008 Changeist, LLC. Not to be distributed without permission.
Human  Foresight Changeist blends approaches from foresight, design research, innovation and market research to create Human Foresight: insights into the near future that help organizations identify opportunities and create market spaces where new technology and emerging behaviors converge.
  2008 Changeist, LLC. Not to be distributed without permission.
  2008 Changeist, LLC. Not to be distributed without permission.
Layers of Sensing   2008 Changeist, LLC. Not to be distributed without permission. mind living body connecting world By tracking change in areas as broad as media, pharmaceuticals, wellness, work and education, we keep track of how consumer cognition is constantly evolving. Social trends, health and fitness, and fashion all impact how consumers view their bodies and physical wellbeing. Interior design, architecture, fashion, urban planning, technology, and social trends enable consumers to choose change—or tradition—in their living environments. Communications technology, media, and networks are interchanging to allow consumers to fulfill emotional and social needs. Societal values, cultural change, interplay between cultures, worldviews. What is the top-level “mental model” we have about ourselves and those around us?
Movement of Values   2008 Changeist, LLC. Not to be distributed without permission. mind living body connecting world Layer to Layer global to local =  “ what happens to my world happens to me” local to global =  “ what happens to happens to me happens to my world” Example: Sustainability
Movement of Values   2008 Changeist, LLC. Not to be distributed without permission. mind living body connecting world Layer to Layer global to local =  “ digital connections shape local ones” local to global =  “ it’s a global village…let’s all connect” Example: Sociality
The Big Shift: Entering a Post-Consumption World?   2008 Changeist, LLC. Not to be distributed without permission. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Shift: Entering a Post-Consumption World?   2008 Changeist, LLC. Not to be distributed without permission. ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Microconditions may change, macroshift won’t
Values Redefined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  2008 Changeist, LLC. Not to be distributed without permission. New Rules?
What Does it Mean for Us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  2008 Changeist, LLC. Not to be distributed without permission.
Take Aways ,[object Object],[object Object],[object Object],  2008 Changeist, LLC. Not to be distributed without permission.

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Changeist Post-Consumption Workshop 2008

  • 1. Stretching the Frame Scott Smith Changeist August 12, 2008
  • 2.
  • 3. Human Foresight Changeist blends approaches from foresight, design research, innovation and market research to create Human Foresight: insights into the near future that help organizations identify opportunities and create market spaces where new technology and emerging behaviors converge.
  • 4.  2008 Changeist, LLC. Not to be distributed without permission.
  • 5.  2008 Changeist, LLC. Not to be distributed without permission.
  • 6. Layers of Sensing  2008 Changeist, LLC. Not to be distributed without permission. mind living body connecting world By tracking change in areas as broad as media, pharmaceuticals, wellness, work and education, we keep track of how consumer cognition is constantly evolving. Social trends, health and fitness, and fashion all impact how consumers view their bodies and physical wellbeing. Interior design, architecture, fashion, urban planning, technology, and social trends enable consumers to choose change—or tradition—in their living environments. Communications technology, media, and networks are interchanging to allow consumers to fulfill emotional and social needs. Societal values, cultural change, interplay between cultures, worldviews. What is the top-level “mental model” we have about ourselves and those around us?
  • 7. Movement of Values  2008 Changeist, LLC. Not to be distributed without permission. mind living body connecting world Layer to Layer global to local = “ what happens to my world happens to me” local to global = “ what happens to happens to me happens to my world” Example: Sustainability
  • 8. Movement of Values  2008 Changeist, LLC. Not to be distributed without permission. mind living body connecting world Layer to Layer global to local = “ digital connections shape local ones” local to global = “ it’s a global village…let’s all connect” Example: Sociality
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.