Class 12: Digital Marketing Career Building
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Class 12: Digital Marketing Career Building
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Class 12: Digital Marketing Career Building
- 2. AGENDA ‣What does the DGM community look like? ‣Research ‣Personal Development ‣Putting Yourself Out There ‣Resources
- 3. Body copy Heading BY THE END OF THE LESSON, YOU SHOULD BE ABLE TO…
- 5. WAYS TO BE AWESOME TELL PEOPLE YOU ARE WHO YOU WANT TO BE BE FUN, LIKABLE, HUMBLE & EASY GOING WORK ON YOURSELF AS MUCH AS WORK BE READY FOR LUCK THINK ABOUT HOW YOU WORK GET NERDY DON’T GIVE UP Body copy Ways to be awesome WAYS TO BE AWESOME TELL PEOPLE YOU ARE WHO YOU WANT TO BE BE FUN, LIKABLE, HUMBLE & EASY GOING WORK ON YOURSELF AS MUCH AS WORK BE READY FOR LUCK THINK ABOUT HOW YOU WORK GET NERDY DON’T GIVE UP
- 6. INTRODUCTION TO THE DIGITAL MARKETING COMMUNITY RESEARCH
- 7. Body copy Steal Like an Artist
- 8. Digital Marketing or or CREATIVE ANALYTICAL TECHNICAL
- 9. Digital Marketing and CREATIVE ANALYTICAL TECHNICAL and
- 10. 1.HIGH SCHOOL 2.4-YEAR COLLEGE 3.DEGREE-RELATED JOB Stolen from Sean Blanda/99U
- 11. ANYA KAMENETZ/DIYU 1 IN 10
- 13. WEB DESIGNER CONTENT MARKETER RETAIL CLERK SOCIAL MEDIA MANAGER EDITOR LAWYER Stolen from Sean Blanda/99U SALES REP EMAIL MARKETER COWORKING MANAGER PR REP DATA JOURNALIST SERVER ADMIN COMMUNITY MANAGER DESIGNER CEO WAITER APP DEVELOPER BLOGGER
- 14. TITLE BACK-END WEB DEVELOPMENT INFO SESSION BUSINESS MODEL BRAND STRATEGY PERSONAS TARGETING SEGMENTATION ANALYTICS A/B TESTING PRESENTING STORYTELLING BUDGETING STATISTICS EXCEL UX / UI CONTENT INBOUND EMAIL SEO SEM METRICS CRM GROWTH HACKING PR / INFLUENCER DATA VISUALIZATION VALUE PROPOSITION FACEBOOK TWITTER REDDIT LINKEDIN INSTAGRAM PINTEREST
- 15. INTRODUCTION TO THE DIGITAL MARKETING COMMUNITY
- 16. Books
- 17. Books
- 18. INTRODUCTION TO THE DIGITAL MARKETING COMMUNITY PERSONAL DEVELOPMENT
- 19. Develop a rare and valuable skill, then leverage it. CAL NEWPORT:
- 20. Exam
- 21. In-Person
- 22. Online
- 23. Surround yourself with good people My very good friend, Sarah nominated me for this program, where I met an amazing bunch of kick- ass people like Stephanie, an esteemed Ivy League University professor. Aſter our program ended, Stephanie introduced me to her friend and successful serial entrepreneur, Jenn. I then joined one’s of Jenn's small networking groups where I met another bunch of kick-ass people - one of whom, Nicole (a brilliant CEO of a tech start-up), introduced me to her friend, Jon (a super talented digital marketing professional, also in the tech start-up world). Jon then introduced me to his good friend and mentor, Alex (a highly sought-aſter PR maven and so much more) who, in turn graciously introduced me to her good friend and mentor, Ernst. (a wickedly giſted Senior Marketing Executive and entrepreneur). Ernst then introduced me to his friend and colleague, Blake (a VC and serial entrepreneur and all around good guy), who then led me to my next great adventure!
- 24. INTRODUCTION TO THE DIGITAL MARKETING COMMUNITY GET OUT THERE
- 25. Online
- 26. Online
- 27. Automate
- 28. INTRODUCTION TO THE DIGITAL MARKETING COMMUNITY FOOD FOR THOUGHT
- 30. Where do you want to be in 8 - 10 years Where your strengths and interests overlap
- 31. EXERCISE CAREER DAY DIRECTIONS 5 min: Order every major topic you’ve learned in this class from what you enjoyed the most to what you enjoyed the least. Link to syllabus. 5 min: Create a list of 10 “hobbies” and/or “products” you love, ordered from most enjoyable to least enjoyable. 5 min: Share with a partner WHY you ordered both the way you did.
- 33. RESUME Use action words ‣ Use efficiency and scale metrics (show the change you made!) ‣ Mention tools you’ve used (ie - mailchimp, adwords, etc.) ‣Don’t waste space! ‣ Conditional advice: Use fonts with multiple weights Overall: Prove that you can execute a project from start to finish
- 34. EXERCISE CAREER DAY DIRECTIONS 2 min: Read the Kickstarter Email Marketing Manager job description 3 min: Read both example resumes. Which one stands out (good or bad)? Why?
- 35. EXERCISE CAREER DAY DIRECTIONS 5 min: Find 3 job descriptions on LinkedIn that match the topic you want to pursue (seniority of position doesn’t matter right now) 5 min: Note the common keywords in each job description (feel free to draw a venn diagram). Here’s an example. 5 min: Find ways to add those keywords to your previous work positions! Which position(s) are best fits? 5 min: Choose 1 job position on your resume and rewrite 3 bullet points using the keywords (2-3 sentences each). 10 min: Share with a partner and give feedback. Does the resume match the job description? Does it use metrics? Does it tell a story? Is it easy to read?
- 37. LINKEDIN ‣Add a LinkedIn background photo to your personal profile. ‣Search engine optimize your LinkedIn profile. ‣Customize your public profile URL. ‣Show work samples. ‣Add, remove, and rearrange entire sections of your profile. ‣Find a job through via LinkedIn's job postings. ‣Get endorsed for your skills. ‣Turn off profile change notifications ‣Get introductions and use InMail (LinkedIn Premium) ‣Sprinkle your community ‣Download your connections
- 38. EXERCISE CAREER DAY DIRECTIONS 10 min: Look through LinkedIn to find the jobs you want • Take note of the Job Titles, Company Names, and 1st and 2nd degree connections. THEN create a saved job search!
- 39. EXERCISE CAREER DAY DIRECTIONS 5 min: Use the Keyword Planner to make a list of keywords for your online profiles. Input = topic-specific keywords from the last activities. 5 min: In that list, choose the top 10 keywords that align with what you want to do.
- 40. EXERCISE CAREER DAY DIRECTIONS 5 min: Look through your own LinkedIn profile, create a list of 5 things you can improve. No need to make the improvements now! 5 min: Look through your partner’s LinkedIn profile, create a list of 5 things they can improve. 5 min: Share findings with each other (5 min each)
- 42. INTRODUCTION TO THE DIGITAL MARKETING COMMUNITY ‣Be prepared to share (verbally or visually) your 30, 60, and 90 day plans ‣ What you can do for the company ‣ What does the company need? Why? ‣ Any past wins that show what you did for anther company ‣ Where they have pain points and how you can fix them. ‣Sign up for the company newsletters ‣Do an SEO audit on the site ‣Use similarweb to get site analytics INTERVIEWING
- 43. INTRODUCTION TO THE DIGITAL MARKETING COMMUNITY Interview: it’s a date! Make eye contact, mix smiles and seriousness. Come with a memorized list of questions SPECIFIC to their business. Do some prep on the stupid interview questions like …. - “where do see yourself in 5 years?” (answer: we hardly had smartphones 5 years ago, Meercat launched and a month later it was dead, there’s no way to know, you just gotta stay current) - How would you describe yourself in one word? (answer: pick something neutral and nebulous like “affable” - nobody dislikes affable people. “Driven” may sound great to one hiring manager, to another it could mean he/she is going after my job. INTERVIEWING
- 44. EXERCISE CAREER DAY DIRECTIONS 5 min: Make a list of answers to the following questions • Why do you want to work here? • Why are you leaving your current position? Running away or running to? • Why do you want this position and these responsibilities? • What will you do in your first 30/60/90 days? 10 min: Take turns asking these questions to a partner Helpful book: First 90 Days
- 45. EXERCISE CAREER DAY DIRECTIONS Helpful book: First 90 Days
- 46. EXERCISE CAREER DAY DIRECTIONS 5 min: Choose 1 job listing 10 min: Make a 30 day plan (if you have time, draft ideas for 60 and 90 days). Here’s an example. And another example!
- 48. ‣Make (useful) introductions to help people you meet ‣Meet new people and develop personal (not just professional) relationships with them ‣Write like crazy about your experiences, adventures, and learnings ‣Teach a class/session — find a way to share with others ‣Bring new people from other industries into the fold ‣Be open-minded to new approaches and new ideas ‣Host events ‣Trade work for guidance and mentorships Get involved in the community
- 49. EXERCISE CAREER DAY DIRECTIONS 5 min: Make a list of 5 topics you could write or speak about 5 min: Make a list of your owned media (social media profiles, website), LinkedIn Forums, and other Q&A sites you can contribute to 5 min: Start a content calendar for your posts
- 50. THANK YOU.