The way CT looks at communications and political analysis. Data driven, Empathetic, Fast.

1. INTELLIGENCE
COMMUNICATIONS
CHANGE
CT
+32 04 7812 4031
info@chandlerthomas.com

2. CT’s approach
CT provides impartial political and communications intelligence that helps corporations and governments make better decisions faster. We
got our start when we developed the first data based political strategy in EU politics for the EPP President’s Cabinet at the EU Parliament.
Since then we’ve done lobbying, branding, crisis communications, marketing, and research for multiple industries – fashion, bio-tech,
government, insurance, education and IT for the public and private sector -- in Brussels and New York City.
Our knowledge in new technologies and multiple global industries allows us to create holistic communication, intelligence and public affairs
strategies that are better and faster than those offered by traditional communications firms.
Technologies:
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Segmentation: Allows us to target messages to people’s behaviors and
identity and interest – people will see personalized content that they
understand at the right time.
Network Analysis: Find how people, events and places are
connected, in addition to discovering risks and opportunities.
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Channel Agnostic: Going to the channel that will have the highest
impact - don’t waste money fighting upstream.
Machine Learning: Strategies are continuously learning the
emotional triggers and cultural codes of target audience.
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Micro targeting: Targeting messages at the optimal time based on
psychographic segmentation.
Temporal Analytics: Understanding and event or instance’s
timeframe – past, present and future.
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Message forecasting: We can predict if your message or branding will
work prior to launch.
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A/B testing: We’ll figure out which topics and content grabs
people’s attention.
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3. Intelligence
CT is the first and only data-driven communications and
political intelligence firm in Brussels. Bringing together
disparate data sources such as social, web, internal, and
cultural intelligence, has proven extremely accurate in
predicting global risks and fast-rising opportunities.
We invest heavily in the latest technology which allows us to
process information better and design channel agnostic
communication and public affairs strategies that leverage
heuristic traits, are faster, and take the whole picture into
consideration in an impartial way.

4. Trillions of data points are created per second. We turn that into intelligence.
Every day there are 3.6 trillion words created on email and social media. A New York Times Weekly Edition contains more information than the
average person in the seventeenth century was likely to come across in their entire lifetime. In 2008 we were consuming three times as much
information as we were in 1960. By 2020 we’ll be generating forty-four times more data than we are producing today.
16 Billion words on Facebook
400 Million tweets
1 Million blog posts
2 Million comments on Wordpress
156 Billion emails

5. Communications
As the speed of markets, media and information continues to rise, making decisions that are “roughly right” have a higher value than more
precise, but slower decisions in most situations. In this environment, because communications is the key cog in translating intelligence into
opportunities, designing communications business processes that are inherently actionable is vital.
Knowledge Liquidity = A CT concept to assess how fast organizations find, use and enact
knowledge gained. At the end of the day, the real risk is not doing anything.
Value
The value of a good decision is highest in the
beginning.
Benefits (transient advantages) vastly deteriorate
shortly thereafter - the speed of information to
action is paramount to creating the value of data,
something organizations still struggle with.
Time
Example: Barack Obama “Truth Squad” was
able to counter GOP attacks in near real- time
with “Lo-Fi” video responses. This was only
possible because of their data-driven listening
centres and willingness to act.

6. Change
CT creates business processes that allow organizations to leverage real-time information for communications and political risk faster,
increasing their knowledge liquidity. This is built on contrasting sentiment and behavior data.
The majority of business operations are not set up to take advantage of the real-time nature of data-based decision making which leads to a
huge loss of return on investment and ineffective strategies. Welcome to the end of competitive advantage and into the world of transient
advantages and temporal monopolies.
400%
350%
Est
300%
250%
200%
150%
100%
50%
0%
ROI
Actual

7. Segmentation
As people’s expectations of how companies and governments engage with them empathetically continues to rise we need to understand
the global conversation and our target demographics to avoid making irrelevant content and promotional strategies.
Goals:
• What your constituents and competitors are thinking.
• Which are the best topics, content and issues to prioritize.
• How ideas and topics spread.

8. Target threats, deliver opportunity.
Studies show political experts consistently fail at forecasting and do worse than random guessing. To influence we need to know how and why
people and subjects interact at the most granular level possible. To counter risk and find opportunities we need to know direct and indirect
influence and connectedness. Data’s impartiality beats gut feeling and anecdotal evidence every time.
European Parliament and the proposed “95
Grams car goal” networks visualized.

9. Case Study: DG MARE channel influence assessment.
By monitoring the maritime online media ecosystem trends, we were able to understand what content people were engaging and how
channels such as mainstream news and Twitter, the two largest sources of information, influenced each other for each specific issues (e.g.
over fishing and prawns). By understanding this, we were able to target and frame messages more effectively and develop a more efficient
dissemination strategies for the Common Fisheries Policy communication.
Showa how each channel and sources
influences one another. In this case Twitter
affected mainstream news.
“Fish fight @tesco- what are your
Prawns eating”
European Parliament vote
on Discards.
Dangers of overfishing on coastlines.
Mainstream news seems to be
effecting the pulse of Twitter.

10. Constant measurement and refinery of communication and product initiatives.
Gone are the days of setting a plan and letting it run its course. Public affairs and communication efforts have become easier to place,
measure, and expand i.e. scale. Companies that do not do this waste resources and lose opportunities.
Case Study: Analytics revealed that company X could have
made better use of cross-media effects on website traffic.
Understanding the timing between
advertising/content output and increase in
searches in vital for getting the most out of
budgets and reallocation.
Ultimately, refinery of ad spending generated 9% more revenue with the
same budget in an already saturated marketplace. In less saturated
markets such as politics or policy the ROI gained is typically 300-500%
over traditional methods.
Although just 15% of its campaign budget went to
Online marketing, digital accounted for 38% of the all
sales.

11. Communications is zero-sum.
Humans can categorize propositions in less than 150 milliseconds. Within 30 minutes, they’ve made lasting judgments about your industry,
brand or self. Strategies need to leverage heuristics, be channel agnostic, and work with specific medium characteristics.
For your point to get across, it’s all or nothing. Don’t leave it to chance.
The top sources reporting on EU affairs that are associated with the European Parliament in the last month.

12. Testimonials
“CT LLC are experts in social networks and
communication issues. They are serious, reliable
and professional. I can only recommend them.”
- Antoine Ripoll, Director of the European
Parliament Representation to the United States
Congress
Services
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Political Advising
Competitive Intelligence
Netnography
Web Analytics
Search Engine Marketing
Search Engine Optimization
Social Media
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Multi-Channel Campaigns
Change Management
Influence Mapping
Market Research
Messaging
LinkedIn Training
Reputation Analysis
“CT LLC’s knowledge of the technologies that make
social media work effectively are superb. Their ideas
can certainly help companies become more visible in
what they do and more convincing to their clients”
- George Barton, Delivery Director & Country
Manager - Intrasoft International
+32 04 7812 4031
info@chandlerthomas.com