D.the marketing environment and competitor analysis 4 (1)

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Chandan Kumar

Tecnologia Negócios

The Marketing Environment and Competitor Analysis ,[object Object],[object Object],[object Object]

SWOT analysis ,[object Object],[object Object],[object Object],[object Object]

PEST analysis ,[object Object],[object Object],[object Object],[object Object]

Political/legal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economic Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sociocultural factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technological ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source: Adapted from M. E. Porter, Competitive Strategy, Free Press, 1980, p. 4. Threat of substitutes Potential entrants Threat of entrants Suppliers Bargaining power Substitutes Buyers Bargaining power COMPETITIVE RIVALRY Five forces analysis

Five Forces Analysis: Key Questions and Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]

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