1. Macro
Strategic
consulting
Mr. Neel Patel, India
Mr. Jatin Kataria, India
Travel & Tourism (T&T)
4 future

2. Globe / Europe / EE - Sector 4 future
– In terms of GDP & Employment generation we focused
on 3 sectors especially in EE region
1. Energy 2. IT & Communication 3. Tourism
– After Intense research we found out that Tourism
industry has enormous potential especially for ‘EE’ and
decided to explore more into it and develop business
model at micro & macro level which we can execute in
‘real’ after marketing, technical and financial feasibility
considering 10 years.
– Globally, T&T industry directly employed
– 6 times more than automotive industry,
– 5 times more than chemical industry,
– 4 times more than mining and
– 1/3rd more than financial service industry
– In Europe, T&T employment CAGR will be highest

3. Some findings of “Eastern Europe”
– T&T point of view EE is having huge untapped zones
which we will explore in our own unique and innovative
way to put this idea into implementation in real.
– Even thought Europe is showing highest employment
CAGR for T&T, 6 of 22 EE countries are showing
negative CAGR while surprisingly 1 of 22 EE countries
showing highest CAGR globally i.e. Montenegro
(8.8%). It’s very high degree of inequality.
– Considering 182 countries: 11 out of 22 countries
showing long term CAGR ranking >100 including rank
no 181, while 3 out of 22 countries made it to top 20
globally which is another example of inequality.
– One more, 9 of 22 EE countries contributes <6% in
their total GDP and 5 contributes >12.5% in their total

4. Highlights of Interaction / discussions
1. Internal meetings & Interaction - We did intense
research of all EE countries, more to that Europe and
globe at large (we would love to share our research
sheets). We discussed a lot about whole
region, strategy formulation as well as implement and
decided to start in real, based on our
thoughts, discussion, research & plans.
2. Interaction with AT Kearney expert - we discussed our
idea & whole plan of action. He gave us positive go
ahead green signal with the flow & shown his
willingness to support further.
3. Interaction with highly educated professional &
students, some of them are already been to abroad.
• Even though we planned and started working on our
market research & feasibility, but just to have
outlook, we started with asking 1 simple question about
one of the most beautiful place in EE & world where CF

5. Highlights of discussions
• We were shocked with the responses i.e.
– It might be slow dancing step
– Is this some kind of product or what ?
– Is it a new movie name?
– Surprisingly, even few people who already been to
Europe, never heard about Slovenia
Etc…
• At the end, we show them photos of ‘sLOVEnia’
and shared about stories of country. They were
amazed with the beauty of country and show
willingness to travel at Slovenia with their family
and friends.
• We realized that people are not even aware of
names of few EE countries, and realized that for
T&T its huge opportunities waiting out there in EE

6. Vision for future EE Company
• We will focus on 2 types of customers who will travel
especially to E&E countries
1. Tourism purpose, to spent holidays/vacations or to celebrate
special occasions like honeymoon etc
2. MICE: Meetings, Incentives, Conferences, Exhibitions
(where focus will Govt and other players initiative)
• We will design travel packages which will include visit of
major EE countries. We will provide facility where customer
can design their tour with our assistance
• We will make different types of options available to them so
they can decide economic viability of trip like for
example, as far as accommodation is concern options will
be like separate houses, Hotels of different grade and
price, youth hostels etc
• In tourism business, best branding is word of mouth &
reference. We will take care of client trip which will make
them extra happy.

7. Business Tie-ups
• We will do pilot tie-ups which will shape in long term
business tie-ups at local level in EE.
• We will tie-up for Accommodation with multiple parties
of Houses – Youth Hostels - Hotels in different
countries, to get in at very cheap rates
• Like wise we will do tie-up transportation for
Air, Trains, Cars, buses, city tour guides etc. Adding to
that with with local shopping and leisure facility so they
can share discount coupons with travelers (we might
include in our packages too)
• For our business, we will keep local representatives in
multiple countries who will be customer's single point
contact
• Business tie-ups with travel agencies too
We will do business both from customers side as well as

8. Feasibility
• Our prime target is to do 3 types of feasibility before
we launch
– Market feasibility || Technical feasibility || Financial
feasibility
• Its already started, our research is moving ahead with
rapid speed in all 3 verticals, we studies all EE
country’s economy and their current T&T industry with
forecast.
• We already begun with our business tie-ups
interaction for feasibility study and real
implementation. It is started with 1 country i.e.
Slovenia and we will expand our business
communication in other EE countries.
• Customer Targeting point of view we started with one
country i.e. India and we will expand our reach to rest
of the world.

9. Feasibility
• We will do financial feasibility in multiple ways
focusing company, countries, other
parties, considering 10 and 15 years span.
Accordingly we will do cost analysis, initial
budgeting, method of business start up and how
to sustain as well market research, branding –
marketing – advertising point of view.
• We will calculate NPV, IRR, Payback
period, Break-even points after detail financial
viability before we go ahead. Also we will check
direct & total employment opportunities and
economical impact in short and long term.
• We will also provide opportunities to students
and recently graduates who are interested in this

10. Vision for future EE Company
• This initiative can build and expand into
horizontal and vertical integration like event
management, restaurants, hotels/youth
hostels, ticket booking & visa agencies, import-
export, logistics and list is too long.
• We have full confidence in our strong team who
has expertise in Strategic consulting, market
research , feasibility studies, project planning &
project execution, event management, start-up
expertise as well.
• Be our fan because you will receive best deals
to roam around in EE with your friends and
family
We are not only focusing at our level, we are