1. MANUFACTURING OF RASNA
Rasna has always been recognized at large for brand and company. It ranks no. 1
in the beverage category as most trusted brand of India.
It is listed among the top 15 brands in the country. It was awarded as most
preferred Brand in SDC category at the FMGC most preferred awards 2003 and
2004.
Rasna has managed to dominate the colossal SDC market because of its
massive international operations one of Rasnas biggest strength is its marketing
& sales. Setup through which millions of consumers worldwide are experiencing
the flowers of satisfaction having commenced international operations in 1993
Rasna is currently marketing its divers product range in a majority of the world
markets. It provides a strong and proactive marketing support to its distributors
and importers around the world wide just so that their product stand out ,and
apart on the shelves. Timely delivery schedules of its products. Anywhere in the
world is what has helped them to reach strong position in the global market.
The brand Rasnai is owned by Pioma Industries.
That introduced the concept of soft dink concentrates (SDE) a segment that has
been created and nurtured by the company in the India beverages market during
the introduction period the company launching it under the brand name, Jaffe it
marketed with the help of Voltas. Then it changed its name to Rasna in the year
1979. It was the firs brand in the country that provided consumers real fruit, like
flowers and taste.
Rasna pvt. Ltd. Is a proudly family owned.
ISO 9002 and HACCP
Certified company
Market Outline
1. Rasna philosophy rests on producing and marketing the last of products
and developing long term relation in the markets Rasna Pvt. Ltd. Wolds
stead fastly to its commitment to excellence a commitment to being one
of the largest soft drink concentrate manufacturing companies in the
world.
2. Rasna has over the last 10 years, successfully spread its wings with its
exports division, offering the extremely successful soft drink concentrates,
Instant drink powders and ethnic range of product to the global markets.
3. Rasna rank 1st in the soft drink beverage category.

2. 4. Rasna has also received the 1st FMCG award in the soft drink concentrate
category.
5. Rasna has extended its range to include others products for the global
consumer.
6. Currently Rasna Wolds close to 93% market share in the soft drink
concentrate market n India.
7. As a trile in action it promises delivers, with individual performance and
economy enchancemant.
8. Rasna has always been a brand every Indian knows of as standing tall
Manufacturing Process
Selection and Washing.
(Wholesome and fresh fruits are selected and weighed)
Washing
(The selected fruits are washed in a through using potable water)
Peeling
(The fruits are peeled manually)
Juice Extraction
(The juice is extracted using an extractor)
Mixing
(This juice us mixed and formed in crystals /powder from).
Cooling & Packing
Financial Analysis
1. Land & Building.
Location
MIDC Road Turbhe. Industrial area. I have selected and I get this land at
economic rate and it very near to market, where I get raw material and labour
easily. Similarly, I can market product to the near by market as soon as possible.
Sr. No Particular Amount
1 Land 700 Sq.ft 35,00,000
2 Building 15,0,000
Total 50,00,000
Per Sq.Ft rate @ 5000 Rs.

3. Equipments
Sr. No. Particular Rate Quantity Amount
1 Fruit Cutter 1,00,000 2 2,00,000
2 Juice Extractor 2,00,000 2 4,00,000
3 Boiler 2,50,000 1 2,50,000
4 Mixer 2,50,000 2 5,00,000
5 Packing machine 3,00,000 1 3,00,000
Total 16,50,000
Other Fixed Assets
Sr. No. Particular Quantity Rate Amount
1 Furniture - 50,000 50,000
2 Electric items - 20,000 20,000
3 Computer 2 25,000 50,000
4 Telephone 2 800 1600
5 Generator 1 80,000 80,000
6 Cupboard 1 8000 8000
Total 2,09,600
Raw Materials
Sr.
No.
Particular Per kg
Amt.
Daily
Qty.
Qty.
Monthly
Monthly
amt.
Years
Amt.
1 Orange 25 500 kg 15000 375000 4500000
2 Sugar 36 700 kg 21000 756000 9072000
3 Mango 40 455 kg 15000 600000 7200000
4 Pineapple 30 455 kg 15000 450000 5400000
5 Limon 20 500 kg 15000 300000 3600000
Total 29772000
Legal Aspect
Permission from MIDC Navi Mumbai & Mahangar Palika
Sr. No. Particular Amount (Monthly) Amount(Yearly)
1 Water 2000 24000
2 Electricity 4000 48000
3 Telephone 1500 180000
Total 252000

4. Working Capital
Project annual sale :
Pineapple :- 500 kg daily
1 kg = 90 Rs.
500 gms. = 50Rs.
1 kg = 250 pack
= 250 x 90
= 22500
500 gms = 500 packs
=500 x 50
=25000
Daily = 47500
Monthly = 1425000
Yearly = 17100000
Orange : 500 kg daily
1 kg = 90 Rs.
500 gms. = 50Rs.
1 kg = 250 x 90
= 22500
500 gms = 500 x 50
=25000
Yearly =1,71,00,000
Mango:-
Daily = 47500
Monthly = 1425000
Yearly = 1,71,00,000
Total PAS = 1,71,00,000 + 1,71,00,000 + 1,71,00,000
= 5,13,00,000
Gross Working Capital
PAS = 51300000
Gross working capital = 51300000
4
1/5 of gross working capital = 10260000
5
Net working capital = 2032000

5. Project Cost
Sr. No. Particular Amount
1 Land 3500000
2 Building 1500000
3 Plant & Machinery 1650000
4 Other assets 209600
5 Preliminary pre operating exp. 125000
6 Marginery exp. 2052000
7 Contingencies exp. 50000
Total 9086600
Means of Finance
Sr. No. Particular Amount
1 Promoters contribution 40% 3634640
2 Term loan 60 % 5451960
Total 9086600
Man Power & Required
Sr. No. Particular Per person
salary
No. Monthly salary Yearly salary
1 Cashier 10,000 1 10,000 1,20,000
2 Manger 10,000 2 20,000 2,40,000
3 Security 4000 4 1600 192000
4 Workers 6000 10 60000 720000
5 HK 200 2 4000 48000
Total 1,320000
Production Profitability
a. Sales for annum : 51300000
b. Cost of production 31369000
Sr. No. Particular Amount
1 Raw Material 29772000
2 Utility 252000
3 Rent -
4 Salary 1320000
5 Overhead exp. 5000
6 Consumable and packing 20000
Total 31363000

6. Profit before int. & dep. (A-B)
= 51300000 – 31369000
= 19913000
Interest + Depreciation
= 712626 + 685960
= 1398586
Profit = 19931000 – 1398586
= 18532414
Net Profit = 18532414 – 33 %
= 6115697
EMI = 1522291
Trading Account for the end of year
Particular Amount Particular Amount
To purchase 2977200 By sales 51300000
To utilities 2,52,000 By closing stock 1,00,000
To 5000
To consumable &
packing
20000
Gross profit 21351000
5,14,00,000 5,14,00,000
Profit & Loss Account
Particular Amount Particular Amount
To salary 1320000 By gross profit 21351000
To depreciation
Land & building 500000
Plant & machinery 165000
Other fixed assets 20960
To interest 712626

7. To Pre-operating exp. 125000
To net profit 6115697
To contingencies exp. 50000
To tax 1398586
To advertisement 10943131
Total 21351000 21351000
Balance Sheet
Liabilities Amount Amount Assets Amount Amount
Capital 3634640 Land & building 5000000
(+) net profit 615697 (-) dep. 500000
9750337 4500000
Bank loan 5451960 Plan &
machinery
1650000
(-) principle 1522291 (-) dep. 165000
3929669 1485000
Other fixed
assets
209600
(-) dep. 20960
Debtors 2000000
Bills receivable 1000000
Cash in hand 3806366
Cash in hand 700000
Total 13680006 13680006
Second Year Trading Account
Particular Amount Particular Amount
To opening stock 100000 By sales 61560000
To purchase 29772000 By closing stock 150000
To Utilities 250000
To overheads 5000
To consumable 20000
Gross profit 31561000
61710000 61710000

8. Profit & Loss Account
Particular Amount Particular Amount
To salary 13,20,000 By gross profit 31561000
To depreciation
Land & building 450000
Plant & machinery 148500
Other fixed assets 18864
To interest 712626
To Pre-operating exp. 125000
To net profit 6115697
To contingencies exp. 50000
To tax 1538445
To advertisement 26072565
Total 31561000 31561000
Balance Sheet
Liabilities Amount Amount Assets Amount Amount
Capital 9750337 Land & building 4500000
(+) net profit 6115697 (-) dep. 450000
15866034 4050000
Plan & machinery 1485000
Bank loan 3929669 (-) dep. 148500
(-) principle 1522291 136500
2407378 Other fixed assets 188640
Creditors 50000 (-) dep. 18864
169776
Debtors 2767136
Bills receivable 4000000
Closing stock 100000
Cash in hand 2000000
Cash in hand 3900000
Total 18323412 18323412

9. Trading Account Third Year
Particular Amount Particular Amount
To Opening Stock 150000 By sales 73872000
By closing stock 50000
To Purchase 29772000
To Utilities 252000
To Overheads 5000
To Consumable & Packing 20000
Gross Profit 43723000
Total 73922000 73922000
Profit & Loss Account
Particular Amount Particular Amount
To salary 13,20,000 By gross profit 43723000
To depreciation
Land & building 405000
Plant & machinery 133650
Other fixed assets 18864
To interest 712626
To Pre-operating exp. 125000
To net profit 6115697
To contingencies exp. 50000
To tax 1692290
To advertisement 33166851
Total 43723000 43723000

10. Balance Sheet
Liabilities Amount Amount Assets Amount Amount
Capital 15866034 Land & building 4050000
(+) net profit 6115697 (-) dep. 405000
21981731 3645000
Plan & machinery 1336500
Bank loan 2407378 (-) dep. 133650
(-) principle 1522291 885083 1202800
Other fixed assets 18864
Creditors 50000 (-) dep. 1886
16978
Debtors 8051990
Bills receivable 3000000
Closing stock 50000
Cash in hand 3000000
Cash in hand 4000000
Total 22916818 22916818