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Capturing Real and Lasting Benefits from your Enterprise Asset
Management System
Robert Morgan

AdviCoach of Tennessee

Introduction

The goal of any Enterprise Asset Management project is to eliminate asset downtime which drives up
costs due to productivity loss. While software helps to achieve this by providing the capability to improve
maintenance schedules, increase uptime and enhance reliability and risk management policies, lack of
accurate and timely data in your system results in most organizations unable to truly take advantage of
the system. Providing master, referential and transactional data requires precise planning and execution.

Fully deploying an Asset Management System can lead to improvements in production, reduced costs,
and greater profitability. Leveraging an eAM system requires a collaborative environment between
internal organizations and their suppliers. Any industry that relies upon capital equipment for production
must focus on uptime/availability of that equipment to meet production schedules. Any unplanned
downtime disrupts schedules, costs money and delays on-time deliveries. An eAM system can become
the cornerstone of the foundation for obtaining reliability of capital equipment and ultimately help the
business produce greater profits.

Completing a successful ERP project requires many activities to come together at just the right time. One
aspect of the project that can become very problematic for process industries is the capture and loading
of data. This subject will be explored by reviewing the best practices performed by an aluminum industry
giant that enabled project management controls and data management controls to successfully complete
a large scale implementation on time.

Background of Alcoa, Inc.’s Primary Metals ERP Project
In 2001 Alcoa, Inc. embarked on an enterprise wide project to deploy the Oracle E-Business Suite (EBS)
across all operating units in all regions of the globe where Alcoa had manufacturing operations. Alcoa
had completed several acquisitions of other vertically integrated aluminum companies and needed to be
able to align all operating units for better, faster reporting and decision making processes.

The Primary Metals business unit represented the core process of smelting operations that produced
aluminum metal in various shapes and sizes in both pure and alloyed blends. Aluminum was consumed
by downstream units of Alcoa that produced thousands of products serving many business sectors
including transportation, food and beverage packages, building materials, powders, electrical
components, etc.

The Primary Metals unit was partnered with mining and refining operations for extracting aluminum ore
from the earth’s surface and refining the ore into an alumina powder which becomes the principal raw
material for the aluminum smelting operations. This unit and the Primary Metals unit were joined to
produce a Global Primary Products business.

The smelting operation is a continuous activity of introducing alumina into “pots” where an
electrochemical process separates the aluminum particles forming molten aluminum. At set frequencies,
the molten aluminum is tapped from the smelting pots and delivered to a casting operation to be weighed,
graded, blended with other molten aluminum, alloyed and then cast into various shapes and sizes. The
nature of the manufacturing operations in the casting operation was a clear candidate for the Oracle
Process Manufacturing module.

COLLABORATE 12                          Copyright ©2012 by Robert Morgan                                      Page 1
The entire ERP project for Alcoa’s Primary Metals unit included 14 smelting sites in the US and Canada
and a single sales office and headquarters in Tennessee. An additional 10 smelters and 8 refineries are
located around the world. Due to the aforementioned acquisitions, there were no standard business
processes for measuring equipment uptime, failures, planned vs. unplanned maintenance activities, etc.
Processes from purchasing, plant maintenance, maintenance parts and materials, inventory
management, finished goods inventory control, shipping, invoicing, etc. were all performed with various
systems and with various levels of controls.

The Oracle EBS was selected for Alcoa, Inc. and included nearly the full suite of enterprise applications:
Financial, Order Management, Procurement, Inventory, Enterprise Maintenance, Planning, Production
Scheduling, Advanced Supply Chain Planning, plus other related solutions. Alcoa partnered with Oracle
to define, build and test the first release of the eAM system.

Alcoa is considered a heavy industry with approximately 50% of the $39B assets (2010 annual report) in
plant and equipment. Achieving a high level of equipment reliability and availability is a critical key
performance measure. Alcoa depends upon an aggressive management process for maintaining plant
and equipment and the eAM system is the foundation for achieving this goal. Operational readiness is a
critical factor as is ensuring all planned and predicative maintenance is completed on schedule.
Eliminating failures and reducing unplanned outages are the goals when optimizing production
operations.

In addition, Alcoa carries over $1.5B in inventoried parts and supplies to keep these assets operating and
buys substantially more for maintenance activities. Linking eAM to the supply chain for optimal
price/performance and best practice processes is essential to managing at the lowest possible cost.

Why Deploy an eAM System with Integrated Supply Chain
Implementing a powerful maintenance system is the foundation for any business reaching for operational
excellence and reliability. An asset maintenance system must be capable of defining equipment at the
lowest level of maintainable components and parts. Identifying crucial parts on all equipment enables
accurate bills of materials needed for any repair or replacement activity. It’s also important to be able to
classify the critical equipment in the operation to ensure spares or replacement parts are available on
demand.

Extending the life of capital assets is healthy for a profitable business as is ensuring the useful life meets
or exceeds the expected life of the assets. Poorly maintained assets will have a reduced life and/or
expensive repairs for avoidable breakdowns.

By planning and executing preventative maintenance activities, optimal asset life can be achieved and
sustained. Simply replacing lubricants at the correct frequency can add years to the life of motors, shafts,
engines, etc. and eliminate more costly replacements of expensive components.

Production output can be optimized, plant schedules can be met and customer deliveries can hit target
dates when production equipment runs when expected. Avoiding unplanned downtimes can eliminate
scheduling failures.

There are many hidden costs associated with unplanned failures. Unplanned outages generally always
require unexpected maintenance activities. These activities can be overtime labor, expediting delivery of
parts that are not kept in inventory at escalated delivery fees, and pulling away from planned
maintenance on other work to address unplanned activities. These costs can be 2-3x the cost of what the
repair work could have been if it were done within planned maintenance work.

Reliability of operating equipment has become a critical metric for optimized plant operations. By
analyzing well organized data from equipment maintenance histories, studying failed parts, measuring
such items as MTBF “mean time between failures”, a skilled reliability engineer can predict part or

COLLABORATE 12                            Copyright ©2012 by Robert Morgan                                       Page 2
component failures. In addition, by analyzing for the weakest point in a piece of hardware, the engineer
can seek improved engineered solutions to eliminate the weak point. These efforts will always aim for
reducing failures and increasing reliability.

Predictive maintenance and conditioned based monitoring will drive the scheduling of equipment
monitoring activities such as vibration analysis and oil analysis and will result in timely adjustments or
alignments to keep equipment operating within the desired operating parameters as defined by the
manufacturer. Scheduling these “routes” will require equipment, trained personnel and appropriate
recording devices to capture readings for analysis.

Achieving the Goals of Equipment Optimization
An Enterprise Asset Management system that brings together the disciplines of maintenance, supply
chain, finance and production is the only way to connect these components into real time data collection,
analysis and decision making. The Oracle eAM of the e-business suite when deployed with procurement,
inventory management, finance and a manufacturing system can effectively provide the right parts of the
organization together for achieving optimized equipment utilization.

A desired goal for support of the planned maintenance activities is to have the right part in the right
quantity available at the right time at the lowest possible price. The e-business suite can enable an
organization to achieve this goal.

The eAM system must be fully configured and enabled to serve to link the other business activities.
Equipment BOM’s must be defined to the lowest possible level, each part must be defined in the
inventory system – even if there are no on-hand quantities planned. Asset hierarchies, work condition
codes, routes, etc. must all be planned and built for each level of maintenance, inspection, overhaul, etc.

Finally defining the appropriate Key Performance Indicators for maintenance activities will focus the
activities on work that drives the right behaviors. Maintenance managers will be focusing their time on
driving compliance on the right activities to obtain optimized equipment and reliability of the assets of the
company.

Ready the People Systems
Implementing enterprise systems is as much about connecting people to process as it is about
implementing computer systems. In fact, installing systems is by far the easier task.

Maintenance personnel roles are growing and maturing to include learning to use analytical tools,
measurement devices, re-engineering of critical equipment and monitoring for compliance. Planning and
scheduling predictive and preventative maintenance to monitor equipment health are becoming the
normal activities. Less time should be spent on emergency breakdowns and unplanned outages as
equipment reliability grows and planned maintenance activities are completed on schedule.

Reliability engineers are teaming with maintenance personnel to focus on eliminating weak links found on
critical production equipment.

Enable the Supply Chain Leverage
Supply Chain personnel can be the lifeblood of the maintenance team by implementing best practices
and finding reliable suppliers to hold required levels of needed parts and supplies. The Oracle e-business
suite provides the ideal leverage to implement best business practices for supply chain execution.

The powerful features of the Oracle modules can create automated Supply Chain replenishment signals
directly from planned work orders to the supplier without the need for personnel in either inventory
management or purchasing to touch the signal!


COLLABORATE 12                           Copyright ©2012 by Robert Morgan                                       Page 3
By putting control into blanket orders with annual contracts with suppliers, parts and price can be agreed
upon annually. Each blanket order release can be sent to the supplier for fulfillment without price
negotiations. Further, by enabling the auto-requisitioning of parts from work orders, a manual parts
requisition is automated. The auto-requested part is aligned with the blanket PO that has auto PO
enabled creating a direct order to the supplier. Therefore, a supplier PO is auto generated from planned
and released work orders. Signaling and review of auto generated transactions are available for
management review as appropriate.

These are best business practices that can be implemented under well defined orders with key suppliers.
All transactions are available for management review. The advantages are significant as time to write
requisitions is eliminated and the time to write individual PO’s for routine parts is also eliminated. Also,
with supplier delivery performance metrics being measured and managed, holding parts in inventory can
be reduced and possibly eliminated releasing capital to the business.

Build Equipment Reliability Into Asset Management
Building reliability into operating equipment requires engineering skills, analyzing data collected from
failures and designing components to obtain longer life.

Reliability engineers will generally study the failures of critical components of equipment by methodically
seeking to discover the root cause of the failure. By carefully analyzing the root cause, the engineer can
determine if improper maintenance was a cause or if incidents contributed to failures, or if the equipment
design was a contributing factor. The root cause can then be studied for appropriate remedies and or
redesign of component parts can eliminate the failures.

Another useful tool that reliability engineers may deploy is the study of failure frequencies, mean time
between failures (MTBF) and probabilities of failures. Maintainability of critical components is another
area of interest to the engineer and may provide re-engineering alternatives to ensure proper
maintenance can be written, executed and result in extending the useful life of the part.

Asset intensive companies that rely on critical equipment being available as expected must engage the
studies and findings of reliability engineers. A fully deployed eAM and well defined maintenance
practices will collect the necessary information for reliability engineers to perform a thorough analysis and
make appropriate recommendations.

Develop and Manage Key Performance Indicators
Defining, measuring, and communicating Key Performance Indicators (KPI’s) is a performance
management practice used to drive compliance with defined business requirements.
KPI’s can bring every stakeholder to the same assessment of measuring the effectiveness of
maintenance practices. By selecting a few Key Performance Indicators, the entire team can rally around
driving behaviors toward achieving the desired outcomes.
A few KPI’s implemented into the Alcoa maintenance area include:
         1) Work Order cost vs estimates
         2) Asset Down Time (Hours)
         3) Planned vs Unplanned work (unplanned should be minimal)
         4) PM’s completed on time (percentage)
         5) Scheduled vs unscheduled work
         6) Work completed on-time (percentage)

COLLABORATE 12                           Copyright ©2012 by Robert Morgan                                       Page 4
Sharing Best Practices
Alcoa business units, though disparate, were provided opportunities to collaborate regarding best
maintenance practices. By sharing like KPI’s, units were able to find leaders, learn from their lessons and
adopt best practices across all the units. Recognition for outstanding achievements provided appropriate
incentives. The results were to enable a global giant to move rapidly toward maintenance excellence.

Summary
Asset management requires a disciplined deployment and use of an asset maintenance system. Data
must be collected, stored and made available for analysis by maintenance supervisors and highly skilled
engineers. By executing a well designed system of preventative maintenance, measuring key operating
characteristics, analyzing for shifts and taking appropriate actions, unplanned downtimes can be
prevented. Equipment reliability can improve, equipment operations can be optimized, costs can be
controlled and profitability can be improved.

About the Author
Robert Morgan retired from Alcoa after 30 years predominately working in an IT management role.
Robert led a successful deployment of the Oracle E-Business Suite for Alcoa’s Primary Metals business
unit. This project spanned 8 years, started as a North America initiative that later expanded to oversee
the deployment of the same solution to Primary Metals units around the globe. Robert holds a BS degree
in Business Management from Indiana University of Pennsylvania.

Upon retirement, Robert opened an AdviCoach business coaching franchise in Tennessee where he
advises and coaches the owners of privately held, family owned businesses. It is through this venture
that Robert began coaching the owners of Chain-Sys, an Oracle Platinum Partner, that builds and sells
licensed software tools for the EBS market and provides implementation services to Oracle E-Business
customers to assist in the deployment of enterprise wide system solutions. Chain-Sys has developed and
is marketing the AppLoad suite of tools that enables data loading to be streamlined and simplified.




COLLABORATE 12                          Copyright ©2012 by Robert Morgan                                      Page 5

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Collaborate 2012-capturing real-and_lasting_benefits_from_your_enterprise_assessment_management_e_am.

  • 1. Capturing Real and Lasting Benefits from your Enterprise Asset Management System Robert Morgan AdviCoach of Tennessee Introduction The goal of any Enterprise Asset Management project is to eliminate asset downtime which drives up costs due to productivity loss. While software helps to achieve this by providing the capability to improve maintenance schedules, increase uptime and enhance reliability and risk management policies, lack of accurate and timely data in your system results in most organizations unable to truly take advantage of the system. Providing master, referential and transactional data requires precise planning and execution. Fully deploying an Asset Management System can lead to improvements in production, reduced costs, and greater profitability. Leveraging an eAM system requires a collaborative environment between internal organizations and their suppliers. Any industry that relies upon capital equipment for production must focus on uptime/availability of that equipment to meet production schedules. Any unplanned downtime disrupts schedules, costs money and delays on-time deliveries. An eAM system can become the cornerstone of the foundation for obtaining reliability of capital equipment and ultimately help the business produce greater profits. Completing a successful ERP project requires many activities to come together at just the right time. One aspect of the project that can become very problematic for process industries is the capture and loading of data. This subject will be explored by reviewing the best practices performed by an aluminum industry giant that enabled project management controls and data management controls to successfully complete a large scale implementation on time. Background of Alcoa, Inc.’s Primary Metals ERP Project In 2001 Alcoa, Inc. embarked on an enterprise wide project to deploy the Oracle E-Business Suite (EBS) across all operating units in all regions of the globe where Alcoa had manufacturing operations. Alcoa had completed several acquisitions of other vertically integrated aluminum companies and needed to be able to align all operating units for better, faster reporting and decision making processes. The Primary Metals business unit represented the core process of smelting operations that produced aluminum metal in various shapes and sizes in both pure and alloyed blends. Aluminum was consumed by downstream units of Alcoa that produced thousands of products serving many business sectors including transportation, food and beverage packages, building materials, powders, electrical components, etc. The Primary Metals unit was partnered with mining and refining operations for extracting aluminum ore from the earth’s surface and refining the ore into an alumina powder which becomes the principal raw material for the aluminum smelting operations. This unit and the Primary Metals unit were joined to produce a Global Primary Products business. The smelting operation is a continuous activity of introducing alumina into “pots” where an electrochemical process separates the aluminum particles forming molten aluminum. At set frequencies, the molten aluminum is tapped from the smelting pots and delivered to a casting operation to be weighed, graded, blended with other molten aluminum, alloyed and then cast into various shapes and sizes. The nature of the manufacturing operations in the casting operation was a clear candidate for the Oracle Process Manufacturing module. COLLABORATE 12 Copyright ©2012 by Robert Morgan Page 1
  • 2. The entire ERP project for Alcoa’s Primary Metals unit included 14 smelting sites in the US and Canada and a single sales office and headquarters in Tennessee. An additional 10 smelters and 8 refineries are located around the world. Due to the aforementioned acquisitions, there were no standard business processes for measuring equipment uptime, failures, planned vs. unplanned maintenance activities, etc. Processes from purchasing, plant maintenance, maintenance parts and materials, inventory management, finished goods inventory control, shipping, invoicing, etc. were all performed with various systems and with various levels of controls. The Oracle EBS was selected for Alcoa, Inc. and included nearly the full suite of enterprise applications: Financial, Order Management, Procurement, Inventory, Enterprise Maintenance, Planning, Production Scheduling, Advanced Supply Chain Planning, plus other related solutions. Alcoa partnered with Oracle to define, build and test the first release of the eAM system. Alcoa is considered a heavy industry with approximately 50% of the $39B assets (2010 annual report) in plant and equipment. Achieving a high level of equipment reliability and availability is a critical key performance measure. Alcoa depends upon an aggressive management process for maintaining plant and equipment and the eAM system is the foundation for achieving this goal. Operational readiness is a critical factor as is ensuring all planned and predicative maintenance is completed on schedule. Eliminating failures and reducing unplanned outages are the goals when optimizing production operations. In addition, Alcoa carries over $1.5B in inventoried parts and supplies to keep these assets operating and buys substantially more for maintenance activities. Linking eAM to the supply chain for optimal price/performance and best practice processes is essential to managing at the lowest possible cost. Why Deploy an eAM System with Integrated Supply Chain Implementing a powerful maintenance system is the foundation for any business reaching for operational excellence and reliability. An asset maintenance system must be capable of defining equipment at the lowest level of maintainable components and parts. Identifying crucial parts on all equipment enables accurate bills of materials needed for any repair or replacement activity. It’s also important to be able to classify the critical equipment in the operation to ensure spares or replacement parts are available on demand. Extending the life of capital assets is healthy for a profitable business as is ensuring the useful life meets or exceeds the expected life of the assets. Poorly maintained assets will have a reduced life and/or expensive repairs for avoidable breakdowns. By planning and executing preventative maintenance activities, optimal asset life can be achieved and sustained. Simply replacing lubricants at the correct frequency can add years to the life of motors, shafts, engines, etc. and eliminate more costly replacements of expensive components. Production output can be optimized, plant schedules can be met and customer deliveries can hit target dates when production equipment runs when expected. Avoiding unplanned downtimes can eliminate scheduling failures. There are many hidden costs associated with unplanned failures. Unplanned outages generally always require unexpected maintenance activities. These activities can be overtime labor, expediting delivery of parts that are not kept in inventory at escalated delivery fees, and pulling away from planned maintenance on other work to address unplanned activities. These costs can be 2-3x the cost of what the repair work could have been if it were done within planned maintenance work. Reliability of operating equipment has become a critical metric for optimized plant operations. By analyzing well organized data from equipment maintenance histories, studying failed parts, measuring such items as MTBF “mean time between failures”, a skilled reliability engineer can predict part or COLLABORATE 12 Copyright ©2012 by Robert Morgan Page 2
  • 3. component failures. In addition, by analyzing for the weakest point in a piece of hardware, the engineer can seek improved engineered solutions to eliminate the weak point. These efforts will always aim for reducing failures and increasing reliability. Predictive maintenance and conditioned based monitoring will drive the scheduling of equipment monitoring activities such as vibration analysis and oil analysis and will result in timely adjustments or alignments to keep equipment operating within the desired operating parameters as defined by the manufacturer. Scheduling these “routes” will require equipment, trained personnel and appropriate recording devices to capture readings for analysis. Achieving the Goals of Equipment Optimization An Enterprise Asset Management system that brings together the disciplines of maintenance, supply chain, finance and production is the only way to connect these components into real time data collection, analysis and decision making. The Oracle eAM of the e-business suite when deployed with procurement, inventory management, finance and a manufacturing system can effectively provide the right parts of the organization together for achieving optimized equipment utilization. A desired goal for support of the planned maintenance activities is to have the right part in the right quantity available at the right time at the lowest possible price. The e-business suite can enable an organization to achieve this goal. The eAM system must be fully configured and enabled to serve to link the other business activities. Equipment BOM’s must be defined to the lowest possible level, each part must be defined in the inventory system – even if there are no on-hand quantities planned. Asset hierarchies, work condition codes, routes, etc. must all be planned and built for each level of maintenance, inspection, overhaul, etc. Finally defining the appropriate Key Performance Indicators for maintenance activities will focus the activities on work that drives the right behaviors. Maintenance managers will be focusing their time on driving compliance on the right activities to obtain optimized equipment and reliability of the assets of the company. Ready the People Systems Implementing enterprise systems is as much about connecting people to process as it is about implementing computer systems. In fact, installing systems is by far the easier task. Maintenance personnel roles are growing and maturing to include learning to use analytical tools, measurement devices, re-engineering of critical equipment and monitoring for compliance. Planning and scheduling predictive and preventative maintenance to monitor equipment health are becoming the normal activities. Less time should be spent on emergency breakdowns and unplanned outages as equipment reliability grows and planned maintenance activities are completed on schedule. Reliability engineers are teaming with maintenance personnel to focus on eliminating weak links found on critical production equipment. Enable the Supply Chain Leverage Supply Chain personnel can be the lifeblood of the maintenance team by implementing best practices and finding reliable suppliers to hold required levels of needed parts and supplies. The Oracle e-business suite provides the ideal leverage to implement best business practices for supply chain execution. The powerful features of the Oracle modules can create automated Supply Chain replenishment signals directly from planned work orders to the supplier without the need for personnel in either inventory management or purchasing to touch the signal! COLLABORATE 12 Copyright ©2012 by Robert Morgan Page 3
  • 4. By putting control into blanket orders with annual contracts with suppliers, parts and price can be agreed upon annually. Each blanket order release can be sent to the supplier for fulfillment without price negotiations. Further, by enabling the auto-requisitioning of parts from work orders, a manual parts requisition is automated. The auto-requested part is aligned with the blanket PO that has auto PO enabled creating a direct order to the supplier. Therefore, a supplier PO is auto generated from planned and released work orders. Signaling and review of auto generated transactions are available for management review as appropriate. These are best business practices that can be implemented under well defined orders with key suppliers. All transactions are available for management review. The advantages are significant as time to write requisitions is eliminated and the time to write individual PO’s for routine parts is also eliminated. Also, with supplier delivery performance metrics being measured and managed, holding parts in inventory can be reduced and possibly eliminated releasing capital to the business. Build Equipment Reliability Into Asset Management Building reliability into operating equipment requires engineering skills, analyzing data collected from failures and designing components to obtain longer life. Reliability engineers will generally study the failures of critical components of equipment by methodically seeking to discover the root cause of the failure. By carefully analyzing the root cause, the engineer can determine if improper maintenance was a cause or if incidents contributed to failures, or if the equipment design was a contributing factor. The root cause can then be studied for appropriate remedies and or redesign of component parts can eliminate the failures. Another useful tool that reliability engineers may deploy is the study of failure frequencies, mean time between failures (MTBF) and probabilities of failures. Maintainability of critical components is another area of interest to the engineer and may provide re-engineering alternatives to ensure proper maintenance can be written, executed and result in extending the useful life of the part. Asset intensive companies that rely on critical equipment being available as expected must engage the studies and findings of reliability engineers. A fully deployed eAM and well defined maintenance practices will collect the necessary information for reliability engineers to perform a thorough analysis and make appropriate recommendations. Develop and Manage Key Performance Indicators Defining, measuring, and communicating Key Performance Indicators (KPI’s) is a performance management practice used to drive compliance with defined business requirements. KPI’s can bring every stakeholder to the same assessment of measuring the effectiveness of maintenance practices. By selecting a few Key Performance Indicators, the entire team can rally around driving behaviors toward achieving the desired outcomes. A few KPI’s implemented into the Alcoa maintenance area include: 1) Work Order cost vs estimates 2) Asset Down Time (Hours) 3) Planned vs Unplanned work (unplanned should be minimal) 4) PM’s completed on time (percentage) 5) Scheduled vs unscheduled work 6) Work completed on-time (percentage) COLLABORATE 12 Copyright ©2012 by Robert Morgan Page 4
  • 5. Sharing Best Practices Alcoa business units, though disparate, were provided opportunities to collaborate regarding best maintenance practices. By sharing like KPI’s, units were able to find leaders, learn from their lessons and adopt best practices across all the units. Recognition for outstanding achievements provided appropriate incentives. The results were to enable a global giant to move rapidly toward maintenance excellence. Summary Asset management requires a disciplined deployment and use of an asset maintenance system. Data must be collected, stored and made available for analysis by maintenance supervisors and highly skilled engineers. By executing a well designed system of preventative maintenance, measuring key operating characteristics, analyzing for shifts and taking appropriate actions, unplanned downtimes can be prevented. Equipment reliability can improve, equipment operations can be optimized, costs can be controlled and profitability can be improved. About the Author Robert Morgan retired from Alcoa after 30 years predominately working in an IT management role. Robert led a successful deployment of the Oracle E-Business Suite for Alcoa’s Primary Metals business unit. This project spanned 8 years, started as a North America initiative that later expanded to oversee the deployment of the same solution to Primary Metals units around the globe. Robert holds a BS degree in Business Management from Indiana University of Pennsylvania. Upon retirement, Robert opened an AdviCoach business coaching franchise in Tennessee where he advises and coaches the owners of privately held, family owned businesses. It is through this venture that Robert began coaching the owners of Chain-Sys, an Oracle Platinum Partner, that builds and sells licensed software tools for the EBS market and provides implementation services to Oracle E-Business customers to assist in the deployment of enterprise wide system solutions. Chain-Sys has developed and is marketing the AppLoad suite of tools that enables data loading to be streamlined and simplified. COLLABORATE 12 Copyright ©2012 by Robert Morgan Page 5