Stick to your concept how to equip your chain, franchise or business with critical know-how

Stick to your concept
How to equip your chain, franchise
or business with critical know-how

Copyright © 2012 Chainformation. All rights reserved.

A LEADER IN FRANCHISE AND RETAIL SOFTWARE

WHO WE ARE WHAT WE DO WHO WE HELP

A software company Cloud based We equip leading
founded by industry software designed retail and franchise
experts who live and specifically for retail, chains around the
breathe chain franchise and chain world with our turn-
concepts. businesses. key solution.


Experts agree, that customer
experience is the next
competitive battleground.


Is your customer
experience consistent?

PROMISED DELIVERED

Is your customer experience
brand compliant?


Is your customer experience
properly executed?


Every time?
In every location?
In every geography?

INSIST ON

CONSISTENCY

Chains by numbers

1 out of 12 Chain and franchise A new franchised
businesses is a account for 50% of all business is opened every
franchise or chain retail sales in the United 8 minutes of every
States business day

Copyright © 2012 Chainformation. All rights reserved. 8

In a nutshell: the
global franchise
industry, including
retail, is growing
significantly faster
than the economy.
Are you geared up
for the ride?


Growing effectively means
new problems must be tackled

How do you keep How do you expand How do you inform
recipes intact for abroad without losing staff about important
2, 50 or 300 locations? brand control? news and upates?


Sound familiar?

“We have problems with
our franchise manual –
nobody reads it, and it’s
difficult to update”

“I want a system that
delivers know-how
and secures brand
compliance to all my “My stores don’t know
stores – but my stores what central promotions
just want an Intranet” we’re running. Customers
are frustrated.


Here are three ways to help
your retail chain or franchise
business grow effectively:

• Have clear procedures
• Provide easy-to-use tools
• Share & communicate


Another way of saying it

EQUIPPING YOUR STAFF
WITH CRITICAL
KNOW-HOW DRIVES
YOUR SUCCESS


Identity
Web Work
publishing Processes

Loyalty Marketing
Club Tools Assets

EQUIPPING YOUR STAFF
Reporting WITH CRITICAL Pricing
Tools
KNOW-HOW DRIVES
YOUR SUCCESS

E-mail and
SMS
Recipes
Marketing
tools

Training Vendor
Programs Agreements
Discount
Agreements


Your know-how can be delivered
to your store locations in two ways

or


Introducing CCM
• A cloud-based management software for your chain
• Developed spefically for multi-unit businesses in retail and franchise
• Enables daily communications and provides access to criticial work processes
• Collects all your know-how in one place

HANDLING OVER HALF A MILLION LOG-INS PER MONTH
To view a video about CCM, click here.

SOME OF OUR PAST AND PRESENT CUSTOMERS:


CCM General Features
100% BROWSER
ENABLED
• Only requires a browser,
independent from other IT
applications

TRACKING DYNAMIC AND
PARTICIPATION SCALABLE
• Modular structure makes it
• Ensure that business critical
possible to grow and seamlessly
documents are read, and training
integrate new functionality as
programs taken. Keep your staff
need arises. Fast Deployment,
informed and educated.
low TCO and High ROI

EXTENSIVE
PROTECTS YOUR FUNCTIONALITY
KNOW-HOW PACKS
• Secure system for On-Screen • Wide selection of plug-ins,
reading only. No Printing, including E-Learning, Sales
Copying or Printing permitted. Reporting and E-mail marketing
tools.

ROLE BASED ACCESS OPS. MANUALS
• Based on individual Job Profile, • Easily track versions and manage
Market, Language and Business updates of your manuals and
Area to minimize info overload processes across your business.


Our customers are chains

RETAIL

RESTAURANTS

FRANCHISE

CCM can be used
whether you operate
a local, national or
global chain business
FRANCHISED | WHOLLY-OWNED | START-UPS | GLOBAL MULTI-BRANDED | MULTIPLE MARKETS

Copyright © 2012 Chainformation. All rights reserved. 19

Words from our customers
“With CCM by Chainformation, “Growing from a multi-branded “A successful franchise must
we have a truly global platform retail network to a centrally provide its locations with a
that combines our franchise coordinated mono-brand retail software platform that simplifies
communication needs and chain doesn’t come without its and improves the daily
digital franchise manuals in a fair share of headaches. To operations. You need a
one-stop system. We are support the transition and our software platform that enables
equipped for future expansion 1,000 employees, we decided collaboration and sharing of
and growing with limited ramp to implement a retail software content - and most importantly -
up time.” that enabled communication, is built according to the unique
collaboration and content to be requirements of the franchise
shared with speed and industry. For O’Learys, the
efficiency. CCM by CCM franchise software by
Chainformation was the Chainformation met all these
obvious choice.” requirements.”

Dan Hollström, Anders Lundblad, Christian Bellander,
Development Director Marketing Director Chief Operating Officer

Helping retail and franchise leaders equip
staff with critical know-how around the world.

Is CCM right for your business?
Let’s look at a typical communication
process in a chain business.


You

Your
Customers

Your Chain


Your brand is a promise – from you to your customers.

How well your chain can deliver on that promise
sets the conditions for growth and profits.

As a Franchisor, you have delegated the responsibility to deliver on these
promises to your co-workers and franchisees, when interacting with customers.

You must be able to clone your success factors

Communication and know-how transfer is a never
ending process in an ever changing business environment.


What if...?

You

Your
Customer


Or....?

You

Your
Customer


Recap: What’s in it for my business?

CONSISTENCY BRAND COMPLIANCE PROCEDURES

A BETTER INFORMED STAFF DRIVES A BETTER BUSINESS.
CCM collects all your know-how in one place to help your
staff deliver a better customer experience across all your
store locations

Recap: What’s in it for my business?
• Every staff member will
have access to the same, Shorter ”time-to-
profit” for new
correct information, at the units and staff
correct time. Be consistent
Minimize
operational
across your
errors and costly
operations
re-sets
• The quality of performance
will be directly linked to Deliver on your
Capitalize on promises to
processes and procedures Best Practice franchisees and
end customers
available across the
network
Maintain
Share standards
corporate culture
on ”Our Quality”
when expanding
• Your end-customers will geographically
and ”Our Way”

benefit from a consistent
brand and service
experience


Our promise: CCM will
simplify daily
operations for any Role based multi-level
access
Intra- & Extranet in several
multi-unit business languages

Self Serve 24/7
People & Web access
Collaboration

Trouble Ticketing

Digital
Ops.Manual

End Customer
Communication
CRM

User Tracking
& Monitoring
Image & File
Library


Customer Examples

Customized log-on page
to fit your brand


Main
Navigation


Franchise Handbooks

• Good overview with
relevant, process
oriented topics and
one-click links.

• Available links defined
by user access role.

• Any content
searchable in
database

• Real time updates on-
line.


Customized templates to reflect
your brand and operational processes

Role based content with quick access to daily
operational support and information


CCM is more than meets the eye

WHAT YOU GET:

On the surface: Your stores get
an Intranet on steroids.

Under the surface: A one-stop
system that delivers know-how,
enables dialogue and speed of
communication between your
head office and all stores, outlets
and locations – Customized to
your exact specifications and
ready out of the box!


CCM is customized for store
and franchise environments
and can be up and running in
just 2-4 weeks.


Getting started is easier than you think.
3 simple steps to turn knowledge into action.

Identify the 20% Document this Outcome: The
of activities your in an easy-to- right information
Franchisees do understand way, the right person,
on a daily basis then make it at the right time
that generate accessible and in reference
80% of your through a smart to their job =
profits and build framework with more likely the
your brand. intuitive right things will
These 20% are navigation, be done the right
your know-how. governed by way!
logical rules.


Equip your business with a tool that
enables seamless communications.
Try CCM by Chainformation today.

Cloud based
Choose your own Pay as you use –
service with
functionality per Head or per
convenient
package Store/Unit
subscription

Running costs not more than an average cell plan per store and month.
All upgrades and new versions included. Click here to learn more.

Stick to your concept how to equip your chain, franchise or business with critical know-how

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Stick to your concept how to equip your chain, franchise or business with critical know-how