Outstanding Email Marketing Examples of Defensive Design

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The following outstanding email marketing examples demonstrate the concepts, tactics, and strategies around Defensive Design as discussed in the 3rd Edition of "Email Marketing Rules." Defensive design involves design techniques that allow an email to communicate its message effectively when images are blocked.

Marketing

Outstanding Email Marketing Examples of Defensive Design
Defensive design tactics
include:
1. HTML text
2. ALT text
3. Styled ALT text
4. Background colors
5. Mosaic pixel art

The following outstanding
email marketing examples
demonstrate the concepts,
tactics, and strategies around
Defensive Design as
discussed in the 3rd Edition of
Email Marketing Rules.
Order from Amazon.com 

Outstanding Email Marketing Examples of Defensive Design
Ideeli uses
HTML text and
doesn’t specify
image height so
images collapse
when blocked.

Outstanding Email Marketing Examples of Defensive Design
Mothercare
uses styled ALT
text and pixel art
mosaics to maintain
message integrity
when images are
blocked.

Outstanding Email Marketing Examples of Defensive Design
Bendon Lingerie
uses pixel art, but doesn’t
try to replicate
the images-on
version. Instead,
they to create a
simple heart.

Outstanding Email Marketing Examples of Defensive Design
PlayStation New
Zealand plays off
Transformers’
“Robots in
Disguise” slogan
with this images-
off Easter egg.

Did you enjoy
these examples?
Please share them with your friends and colleagues.
Click to tweet 
Check out these Outstanding Email Marketing Examples
of Defensive Design from @ChadSWhite >>
EmailMarketingRules.com/Examples

About
Email Marketing Rules
Email marketing’s power is matched only
by how incredibly misunderstood it is.
Updated and greatly expanded, the 3rd Edition of
Email Marketing Rules demystifies this vital channel.
Chad S. White, the author of more than
3,000 posts and articles about email
marketing, takes you step by step through
150 best practices, provides extensive
tactical checklists, and gives you strategic
frameworks for long-term success.

If you want to improve your email program by…
 Setting the right program goals
 Building high-performance lists
 Ensuring your emails are delivered
 Crafting relevant messaging
 Automating your messaging
 Developing solid workflows
Order from Amazon.com 
Get the updated and greatly expanded
3rd Edition of Email Marketing Rules now!

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Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that many brands have poor visibility into their email performance. That’s jeopardizing both customer experiences and email profitability for those brands. In the on-demand webinar video below, we discuss this issue in detail, along with deep dives into how poor performance visibility is affecting both email marketing quality assurance and email deliverability. Along the way, we share research as well as advice from a few of the more than 500 consultants at Oracle Marketing Cloud Consulting. Watch the on-demand webinar at https://blogs.oracle.com/marketingcloud/poor-email-performance-visibility%3a-you-can%e2%80%99t-fix-what-you-can%e2%80%99t-see

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Outstanding Email Marketing Examples of Defensive Design

1. OUTSTANDING Email Marketing Examples of DEFENSIVE DESIGN

2. Outstanding Email Marketing Examples of Defensive Design Defensive Design consists of design techniques that allow an email to communicate its message effectively when images are blocked

3. Outstanding Email Marketing Examples of Defensive Design Defensive design tactics include: 1. HTML text 2. ALT text 3. Styled ALT text 4. Background colors 5. Mosaic pixel art

4. The following outstanding email marketing examples demonstrate the concepts, tactics, and strategies around Defensive Design as discussed in the 3rd Edition of Email Marketing Rules. Order from Amazon.com 

5. Outstanding Email Marketing Examples of Defensive Design Ideeli uses HTML text and doesn’t specify image height so images collapse when blocked.

6. Outstanding Email Marketing Examples of Defensive Design Twitter uses background colors and HTML text so that only their logo and hero image are affected.

7. Outstanding Email Marketing Examples of Defensive Design Mothercare uses styled ALT text and pixel art mosaics to maintain message integrity when images are blocked.

8. Outstanding Email Marketing Examples of Defensive Design Bendon Lingerie uses pixel art, but doesn’t try to replicate the images-on version. Instead, they to create a simple heart.

9. Outstanding Email Marketing Examples of Defensive Design PlayStation New Zealand plays off Transformers’ “Robots in Disguise” slogan with this images- off Easter egg.

10. Did you enjoy these examples? Please share them with your friends and colleagues. Click to tweet  Check out these Outstanding Email Marketing Examples of Defensive Design from @ChadSWhite >> EmailMarketingRules.com/Examples

11. About Email Marketing Rules Email marketing’s power is matched only by how incredibly misunderstood it is. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules demystifies this vital channel. Chad S. White, the author of more than 3,000 posts and articles about email marketing, takes you step by step through 150 best practices, provides extensive tactical checklists, and gives you strategic frameworks for long-term success.

12. If you want to improve your email program by…  Setting the right program goals  Building high-performance lists  Ensuring your emails are delivered  Crafting relevant messaging  Automating your messaging  Developing solid workflows Order from Amazon.com  Get the updated and greatly expanded 3rd Edition of Email Marketing Rules now!

Outstanding Email Marketing Examples of Defensive Design

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Outstanding Email Marketing Examples of Defensive Design