Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
2. Tonight’s Agenda
1. Overview of Social Media Club
2. Questions & Answers, Part I
3. Timeout for networking
4. Questions & Answers, Part II
5. More networking
3. Social Media Club
• Founded in 2006 to cultivate a group of professionals
around the topic of social media and its implications on
business and professional lives.
– Currently 55 active chapters worldwide
• Four missions:
1. Expand Media Literacy
2. Share Lessons Learned Among Practitioners
3. Encourage Adoption of Industry Standards
4. Promote Ethical Practices through Discussion and Actions
• Online: www.socialmediaclub.org
4. SMCCHS Leadership
• Lyn Mettler
– @webprgirl
• Chad Norman
– @chadnorman
• Jared Smith
– @jaredwsmith
• Heather Solos
– @heathersolos
• Nick Tompkins
– @nickrtompkins
• Jeff Webster
– @jmwebster
5. Stay in touch
• Social Media Club: http://www.socialmediaclub.org/
– SMC Charleston Wiki: http://twurl.nl/oca14t
• Or find us on:
Social Media Club Charleston http://twurl.nl/20xyuc
http://smccharleston.org
@socialmediaclubcharleston (tag #SMCCHS)
Icons courtesy of: Liam McKay, Quake9.com, Kawsone
6. Rules for tonight
• There are none.
• Well, maybe two.
1. There’s no stupid questions.
2. Tweet your comments and questions to
@smccharleston and use the hashtag
#smcchs.
7. Special thanks to Don Lewis for
providing video services
www.ModernMediaWorks.com
12. What is Twitter?
Twitter is a social network comprised of short updates, or tweets
You post tweets for your followers to read
Your followers post tweets for you to read
Platform for the web or your mobile device
13. – A Network about Everything
So, what’s your social
network about?
Nothing.
Nothing.
Everybody’s doing
something - we’ll do
nothing.
Nothing?
14. Build a Deep Network Around You
Leverage your entire
network, not just
your customers.
15. Why Are We Doing This?
Whuffie!
Whuffie is the culmination of
your reputation, influence,
bridging and bonding capital,
current and potential assess to
ideas, talent and resources,
saved-up favors, and
accomplishments.
The Whuffie Factor
by Tara Hunt
www.tarahunt.com
17. Listening is Important Too
Serve your audience better
through increased understanding
Monitor and respond to positive
and negative chatter
Collect RSS feeds from social
networks and blog, then scan
them each day
Not engaging may make you
seem “anti-social” online
Learn what your peers are doing
The social web gives us unprecedented
access into the lives of customers –
ignore it at your own peril.
18.
19. Something to Keep in Mind
As with every foray into social media,
you need to walk, not run.
Set goals you would like to achieve
– More site visitors, increased conversions, improved
SEO, or email subscribers
Develop a strategy to meet those goals
Implement tactics – do some stuff!
Measure the results!
Measure the results!
Measure the results!
Adjust goals, strategy, tactics then repeat
20.
21. • 90% of users are lurkers (i.e., read or observe,
but don't contribute).
• 9% of users contribute from time to time, but
other priorities dominate their time.
• 1% of users participate a lot and account for
most contributions.
The Inequality of Participation
Source: Jacob Nielsen
(http://www.useit.com/alertbox/participation_inequality.html)