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Semelhante a An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013 (20)
An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013
- 1. Hitachi Consulting An Executive View on Cloud Service Brokers
Cloud Solutions in a Cloud Service Broker Model
Better
- 2. Todays Purpose:
•
•
Understand Emerging Trends in Multi-Cloud Governance
Considerations for Cloud Service Broker Strategy for Enterprise Multi-Cloud
Presentation Overview
•
•
•
The New IT Landscape
Complex Multi-Cloud Management & Governance
Cloud Service Broker Strategy, Approach & Enterprise Business Value
Today’s Presentation Available at:
•
http://www.slideshare.net/chadmlawler
Hitachi Consulting An Executive View on Cloud Service Brokers
2
Cloud Solutions in a Cloud Service Broker Model
| © Copyright 2013 Hitachi Consulting
- 3. Chad M. Lawler, Ph.D.
Director of Consulting, Cloud Computing Practice - Hitachi Consulting
• Advising Cloud Service Providers – Working with leading CSPs providing consulting services for
CSP strategy, planning, marketing analysis & research, product & service development, go-to-market
planning/ launch and internal process assessment optimization and automation
• Enabling Cloud Adoption - Providing an extensive portfolio of cloud adoption consulting services
to help businesses and organizations adopt, develop and implement cloud services and enable cloud
transformation.
• Cloud Service Brokerage & Multi-Cloud Governance – Delivery consulting and solutions to
positions CIOs to become Cloud Service Brokers for their organizations to centralize and streamline
management of multiple cloud services use, providing a single point of transparency, accountability,
sourcing and governance control
•
•
•
•
•
Cloud Consulting, Executive Strategy & Planning
Cloud Product & Service Development
Cloud Competitive Market Analysis
Cloud Go-to-Market Strategy & Product Launch
Cloud Marketing & Sales Messaging, IP & Collateral
3
| © Copyright 2013 Hitachi Consulting
•
•
•
•
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Chad M. Lawler, Ph.D.
Director of Consulting Services
Cloud Computing
14643 Dallas Parkway, Suite 800, Dallas, Texas 75254
Cloud Service Provider Advisory & Service Development
Cloud Business Case Development & Financial Modeling
Public, Private & Hybrid Cloud Computing
Cloud Service Governance Frameworks Consulting
Cloud Service Broker Solution Consulting
Office: 469.221.2894
Email: chad.lawler@hitachiconsulting.com
www.hitachiconsulting.com/cloud
www.linkedin.com/in/chadmlawler
www.cardcloud.com/chadlawler
- 4. The Cloud Evolution – Where We Are Going
Predictable Cost, Flexible Use, Lower Risk, Automation
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| © Copyright 2013 Hitachi Consulting
- 5. Cloud is Changing Business & IT
The New IT Landscape
Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix
DATACENTER
PRIVATE CLOUD
Next Generation
Datacenter Transition
Traditional Data Center
On-site Traditional Infrastructure
Dedicated with Limited
Virtualization
Internal Application Provisioning
Next Generation Datacenter
On-site Private Cloud IaaS Utility
Dedicated On-Site Infrastructure
Internal Application Provisioning
HYBRID CLOUD
Hybrid - Public/Private/Virtual Private
PUBLIC CLOUD
Regional Datacenter 1
Regional Datacenter 2
Enterprise Datacenter
Public Cloud Datacenter
On-Site + Off-site Utility
Dedicated Infrastructure + Utility
Internal + External Provisioning
Off-site Utility
Pay-as-You -Go Consumption
External Application Provisioning
IT OPERATIONS + MULTI CLOUD
Legacy Coexistence with Cloud Migration and New Cloud Apps
Multiple Application Spread Across Environment Legacy & Cloud
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| © Copyright 2013 Hitachi Consulting
Selective Outsourcing and Managed services
Private, Public and Hybrid Cloud Utilization
- 6. Cloud Business Value Drivers
Scalability & Rapid
Agility
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| © Copyright 2013 Hitachi Consulting
Focus on Business
$
Financial Flexibility
- 7. Cloud Technology & Business Challenges
Security
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Standards
| © Copyright 2013 Hitachi Consulting
Application
Migration
Governance &
Compliance
- 8. But... How to Achieve Cloud Business Value?
The New IT Landscape
Uncertainty &
Disruption
Business Case
Legal & Regulatory
Integration, Migration
& Transition
Cloud Application
Development
Standards,
Compatibility & Lock-In
Governance &
Management
Security Risks
?
SLAs & Application
Performance
Cost Visibility, Control &
Savings
8
| © Copyright 2013 Hitachi Consulting
PRIVATE CLOUD
PUBLIC CLOUD
- 9. Complex Multi-Cloud Management & Governance
The New IT Landscape
Cloud Complexities & Challenges Barriers to Business Value
Your Business
Optimized Enterprise
Cloud Environment
Consumers
Cloud Ecosystem
Cloud Complexities & Challenges
IaaS
PaaS
SaaS
Services
Providers
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| © Copyright 2013 Hitachi Consulting
Adoption
Sourcing
Procurement
Billing
Cost Controls
Multi Hybrid Cloud
Integration
Aggregation
Customization
On-Boarding
SLAs
Performance
Availability
Scaling
Security
Management
Lock-In
Governance
- 10. Cloud is Changing Business & IT
Increasing
Shadow IT
The New IT Landscape
Your Business
Business and End
Users Circumventing IT
Cloud Ecosystem
YOUR CENTRAL IT
IaaS
Services
Providers
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| © Copyright 2013 Hitachi Consulting
PaaS
SaaS
- 11. Need for Multi-Cloud Consumption & Management
In The How canIT Landscape
New you deliver service
How will you manage multiple
CSPs and solutions across
different platforms? Who
manages this?
choice while also controlling
and managing costs?
Need for Centralization, Standardization & Governance
Central Self Service
Cloud Service Catalog
Solution Design
Integration
Currently, you
manage this…
PRIVATE CLOUD
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| © Copyright 2013 Hitachi Consulting
Comparison
Procurement
Provisioning
Deployment
Management
Billing & Chargeback
Governance
TCO Visibility & Cost Control
CIO
CENTRAL IT
Traditional On-Premise
PRIVATE CLOUD
Are you equipped to
manage multiple private
clouds?
- 12. Cloud is Changing Business & IT
The New IT Landscape
PUBLIC CLOUD
PUBLIC CLOUD
HYBRID CLOUD
PRIVATE CLOUD
Strategy?
What capabilities, savings or services?
What is the business case, cost & ROI?
How to develop a solution?
Which applications to which Cloud?
Implementation ?
How to integrate, source & procure?
How to implement, migrate & transition?
Governance?
DATACENTER
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| © Copyright 2013 Hitachi Consulting
How to secure, operate & manage?
How to control resources & costs?
- 13. Cloud is Changing Business & IT
The New IT Landscape
Enterprise
Applications
Complex Application & Workload Fit
Matching & Transition Process
PUBLIC CLOUD
Application Migration
?
Complex Multi-Cloud Procurement,
Provisioning, Management & Governance
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| © Copyright 2013 Hitachi Consulting
PUBLIC CLOUD
HYBRID CLOUD
PRIVATE CLOUD
DATACENTER
- 14. Need for Multi-Cloud Consumption & Management
Which Applications?
Best Business Value for Cloud
Where do you need the most flexibility?
Which applications require scale?
Where do you need to reduce costs?
Where can you gain the most agility?
Ideal Candidate Applications
Non-Legacy Application
Can be virtualized
Content collaboration, & communication
Email & Web services and applications
Ideal Workloads
On-Off Batch processing, Cyclical or
Unpredictable
Uncertain or inconsistent demand
Require rapid provisioning or scalability
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Which Cloud?
Public Cloud
Rapid provisioning, massive scale
Greater elasticity, tightly controlled costs.
Also ideal for temporary environments
Private Cloud / Hosted Cloud
Appropriate for higher security needs
Enables more control over infrastructure
Enables higher degree of configuration
Hybrid Cloud
Best of both Public and Private though
the potential scale could place a burden
on the Private Cloud
| © Copyright 2013 Hitachi Consulting
How Do I Get There?
Content Migration
Workloads moved quickly with minimal
business disruption with cloud services
Performance Optimization
Optimize cloud solution designs,
platform selection, deployment,
procurement, provisioning, management
and governance
Security & Availability
Select target cloud infrastructure based
on application and data security and
availability requirements
- 15. Cloud Transformation & Transition - Need A Strategy & Must Plan It
Strategy
Assess
Roadmap
Transition
Operate
15
| © Copyright 2013 Hitachi Consulting
- 16. Multi-Cloud The Need for Choice and Control
In The New IT Landscape
Managing Cloud Complexities and Disruption
Cloud
But
represents a disruptive change for both business and IT
with this comes increased complexities and expanded management and integration scope
Leveraging
the cloud requires more than just technology migration
A New Approach is Required
For
designing, building and operating solutions in the new hybrid multi-cloud service model
A common
Along
methodology across multiple cloud providers and internal infrastructure
with a centralized approach to unify provisioning, procurement, metering and control
16
| © Copyright 2013 Hitachi Consulting
- 18. Defining a Cloud Service Broker (CSB) - Definition & Roles (Gartner)
PUBLIC CSP 1
PUBLIC CSP 2
CLOUD SERVICE BROKER
CLOUD CONSUMERS
PRIVATE CLOUD
PRIVATE CLOUD
– Model for conducting cloud service governance and integration as a service
– Manages the use, performance and delivery of cloud services
– Service relationship intermediary between service consumer and provider
– Provides intermediation, aggregation, customization & arbitrage
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| © Copyright 2013 Hitachi Consulting
- 19. Defining a Cloud Service Broker (CSB) - Definition & Roles
Enterprise Function, Roles & Business Value
Consumptions & Maintenance
Makes it easier to consume and maintain cloud services from multiple providers
Complexity
Removes cloud complexity and burden of work customers consuming cloud
Consolidation
Consolidates 3rd part technical and commercial interfaces for cloud consumers
Governance Via Single Pane of Glass
Provides a ‘one stop shop’ for procurement and management of cloud solutions
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| © Copyright 2013 Hitachi Consulting
Source:
Gartner Cloud Service Brokerage (CSB) Definition
http://www.gartner.com/it-glossary/cloud-service-brokerage-csb/
- 20. CSB Primary Functional Roles Adding Value to Cloud
INTEGRATE
Service Integration - Making separate, independent
services work together in an improved fashion, with
substantial new value as a result of integration
AGGREGATE
Service Aggregation - Delivering two or more services
to consumers in scale with no net-new services but value in
combination (NIST, combines multiple services into one or
more services)
CUSTOMIZE
Service Customization - Altering or improving a service
with enhanced net-new functionality (NIST “Intermediation”,
enhances a service, improves capability, provides valueadded functionality)
Source:
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| © Copyright 2013 Hitachi Consulting
“Three Types of Cloud Brokerages Will Enhance Cloud Services.”
http://www.gartner.com/DisplayDocument?ref=g_search&id=973412&subref=simplesearch
NIST Cloud Computing Reference Architecture
http://www.nist.gov/manuscript-publication-search.cfm?pub_id=909505
- 21. CSB Primary Functional Roles - Addition Role (NIST)
ARBITRAGE
?
Service Arbitrage - Similar to aggregation but also
enables service choice and flexibility to choose services
from multiple providers, along with measurement,
comparison and contrast capabilities to evaluate best fit
Source:
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| © Copyright 2013 Hitachi Consulting
NIST Cloud Computing Reference Architecture
http://www.nist.gov/manuscript-publication-search.cfm?pub_id=909505
- 22. Cloud Service Broker Strategy
The New IT Landscape - Governance & Control
DATACENTER
PRIVATE CLOUD
Next Generation
Datacenter Transition
Traditional Data Center
On-site Traditional Infrastructure
Dedicated with Limited
Virtualization
Internal Application Provisioning
HYBRID CLOUD
Hybrid - Public/Private/Virtual Private
Next Generation Datacenter
On-site Private Cloud IaaS Utility
Dedicated On-Site Infrastructure
Internal Application Provisioning
PUBLIC CLOUD
Regional Datacenter 1
Regional Datacenter 2
Enterprise Datacenter
Public Cloud Datacenter
On-Site + Off-site Utility
Dedicated Infrastructure + Utility
Internal + External Provisioning
Off-site Utility
Pay-as-You -Go Consumption
External Application Provisioning
IT OPERATIONS + MULTI CLOUD
Legacy Coexistence with Cloud Migration and New Cloud Apps
Multiple Application Spread Across Environment Legacy & Cloud
Selective Outsourcing and Managed services
Private, Public and Hybrid Cloud Utilization
CLOUD SERVICE BROKERS
Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures
22
| © Copyright 2013 Hitachi Consulting
- 23. Example Multi-Cloud Management Cloud Service Broker Process
Solution Template Applied to
Multiple Cloud Infrastructures
Cloud Solutions Design
Match to Best-Fit Cloud Based on
Like-for-Like Comparison, SLAs,
and Total Cost of Solution
Compare & Contrast Scenarios
Source & Procurement
Unified Procurement Process with
Solution BOM Compiled & Ordered
Automate Cloud Implementation
Automated Solution Launch with
API-Based Deployment
Application & Data Deployment
Structured Process for Application
Deployment and Data Transition
Management Configuration
Governance & Cost Controls
23
| © Copyright 2013 Hitachi Consulting
Central Management Console and
Monitoring with Tools Integration
Capabilities
Central Request & Approvals
with Ongoing TCO Controls
- 24. Multi-Cloud Management for Choice, Control and Savings
Mid Market IT Organization
Public IaaS
CLOUD SERVICE BROKER
Integrate, Aggregates & Customizes Multi-Cloud
Public IaaS
Enterprise IT Organization
Federal & State
Government IT
Organizations
Private Cloud
Centralization, Standardization & Governance
Central Self Service
Cloud Service Catalog
Solution Design
Integration
24
| © Copyright 2013 Hitachi Consulting
Comparison
Procurement
Provisioning
Deployment
Management
Billing & Chargeback
Governance
TCO Visibility & Cost Control
- 25. CSB Enterprise Business Value - Choice, Control & Savings
CHOICE
Choice - Solution comparison and choice among public and
private cloud providers with integrated cloud service delivery and
procurement deployment automation from multiple providers.
CONTROL
Control - Central cloud solution design, automated provisioning
and integrated governance through a 'single pane of glass‘, a onestop-shop & marketplace for cloud sourcing.
SAVINGS
$
25
Savings - Cloud solution TCO comparison and optimization
among multiple cloud infrastructures to deliver on the lowest-cost
cloud solution.
| © Copyright 2013 Hitachi Consulting
- 26. Future Cloud Direction - Increased Cloud Use & Move to Brokers
Increased Cloud Consumption with Enterprise Capabilities
Accelerated
Need
Lack
IaaS, PaaS & SaaS use with need for more adoption efficiency
for automation, integration, aggregation, governance & management for hybrid cloud
of cloud skills, resources more difficult to find/acquire, cloud talent gap grows
Cloud Service Brokers - Increasing Maturity & Capability
Rapidly
Market
evolving arena within the cloud ecosystem with an array of service capabilities
shifting to cloud service brokers to solve cloud consumption and complexity issues
Focused
Next
on meeting the need for multi-cloud management, centralization and governance
generation cloud service management software is already offering brokering capabilities
26
| © Copyright 2013 Hitachi Consulting
- 27. General Services Administration (GSA) CSB RFI
• GSA Federal Acquisition Service (FAS) Cloud
Brokerage Request for Information
– July 17, 2012
– Agency: General Services Administration
– Office: Federal Acquisition Service (FAS)
• Alternative Cloud Acquisition Models
– GSA is seeking information about alternative models
and/or solutions for future cloud acquisition vehicles
and processes that further these goals.
• GSA Cloud Service Broker
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| © Copyright 2013 Hitachi Consulting
– One emerging concept in cloud computing is that of a
'cloud broker' or an entity that manages the use,
performance and delivery of cloud services, and
negotiates relationships between Cloud Providers
and Cloud Consumers.
Proprietary & Confidential, All Rights Reserved
- 28. General Services Administration (GSA) CSB RFQ
• GSA’s Cloud Services Brokerage Proof of
Concept (POC) Demonstration Project
– August, 2013, POCs to Test Leading CSB Platforms
28
| © Copyright 2013 Hitachi Consulting
Proprietary & Confidential, All Rights Reserved
- 29. DOD Designates DISA as the Cloud Service Broker
Designation of the DISA as the DOD
Enterprise Cloud Service Broker
June
26, 2012
Ease of Cloud Use with a Focus
Point for Cloud Services
Leverage
of an Array of Private Cloud &
Commercial Cloud Services
“We are moving to an enterprise cloud
environment that provides tangible
benefits across the department…This
strategy lays the groundwork... for
achieving cloud adoption within the
department. ”
Teri
29
| © Copyright 2013 Hitachi Consulting
Proprietary & Confidential, All Rights Reserved
Takai, Defense Department CIO
- 30. DOD Designates DISA as the Cloud Service Broker
fDOD
• DISA Enterprise DoD CSB
– Manage the use, performance & delivery of cloud
services
– Negotiate relationships between cloud providers & DOD
• Enable Cloud Services & Decrease Costs
– Enable the DoD to best leverage cloud services
– Make it easier, safer, and more productive to navigate,
integrate, consume, extend and maintain cloud services
• Consolidate Cloud Demand & Customize Services
– Organizational focus point to consolidate cloud service
demand
– Negotiate for the best service usage rates across the
DoD.
– Enable DoD to tailor availability and delivery of cloud
30
| © Copyright 2013 Hitachi Consulting
Proprietary & Confidential, All Rights Reserved
- 33. Empowering IT as the Cloud Service Broker
CIO
CLOUD SERVICE BROKER
CENTRAL IT
IT
must evolve to function similar to cloud providers and manage hybrid multi-cloud
IT
focus shifts from managing IT to services, clouds, outsourcers & relationships
A single
CIOs
point of transparency, accountability, sourcing and governance control is required
are positioned to become Cloud Service Brokers for their organizations
33
| © Copyright 2013 Hitachi Consulting
- 35. What We do in the Cloud
Cloud Solutions Offering Summary
CSPS
Advising Cloud Service Providers
We work with leading CSPs providing consulting services for CSP
strategy, planning, marketing analysis & research, product & service
development and go-to-market planning & launching.
ADOPTION
Enabling Cloud Adoption – Enable cloud transformation
by providing a portfolio of cloud adoption services to help businesses
transition to cloud solutions.
STRATEGY
Cloud Strategy - Deliver proven cloud adoption strategies.
Help
our clients develop and implement effective private cloud adoption
strategies through expert strategic advice, education, planning
assessments and road mapping.
TRANSITION
Cloud Transition - Cloud-enabling application portfolios to
empower IT transformation. Enable clients to transition to cloud solutions
with proven methodologies, solutions and tools.
35
| © Copyright 2013 Hitachi Consulting
- 36. Our Complete Cloud Consulting Solutions Summary
Cloud Service Provider
(CSP) Consulting
CSP Strategy & Service
Planning
CSP Product & Service
Development
CSP Go-to-Market Planning
& Launch
Cloud Adoption
Consulting
Strategic Advisory Road
Mapping
Cloud Application
Development Services
Cloud Transition
Services
Cloud Service Brokerage
(CSB) Consulting
CSB Strategic Advisory,
Education & Planning
Governance Framework &
Change Management
CSB Enablement &
Solution Implementation
Savvis
Enterprise Public & Hybrid Cloud IaaS
Supported Cloud
Platform Solutions
Microsoft Public & Private Cloud Solutions
Oracle Public & Private Cloud Solutions
SAP Cloud Solutions
HDS Big Data & Private Cloud Solutions
36
| © Copyright 2013 Hitachi Consulting
Proprietary & Confidential, All Rights Reserved
AWS
Terremark
Other
Azure PaaS, Hyper-V Private Cloud
Oracle SaaS & Private Cloud
SAP SaaS & SAP HANA
HDS Big Data & Private Cloud
- 37. Get Started Today - Strategic Cloud Workshop
The way organizations are consuming IT services is evolving, driven by the
cloud and mobile era. Cloud enables new IT service delivery models. This
represents a disruptive change for both business and IT, but with this comes
increased complexities and expanded management and integration scope.
Leveraging the cloud requires more than just technology migration. It requires a
new approach for designing, building and operating IT solutions in the new cloud
service delivery model.
This, in turn, requires a common methodology across multiple cloud providers
and internal infrastructure, along with a centralized approach to unify
provisioning, procurement, metering and control.
Our cloud workshop will helps organizations get started in the cloud with the
right strategy, methodology and a proven tactical approach to enable the
business value of cloud.
37
| © Copyright 2013 Hitachi Consulting
- 38. Get Started Today - Strategic Cloud Workshop
Cloud Migration
Strategy,
Roadmap &
Transition
Application Portfolio
Assessment
Where are you now?
Where you want to be…
And how to get there.
1
2
Strategy & Roadmap to Transition
3
38
Business Issues to Solve with Cloud
Approach & Solution to Migrate
| © Copyright 2013 Hitachi Consulting
- 39. Chad M. Lawler, Ph.D.
Director of Consulting Services
Cloud Computing
14643 Dallas Parkway, Suite 800, Dallas, Texas 75254
Office: 469.221.2894
Email: chad.lawler@hitachiconsulting.com
www.hitachiconsulting.com/cloud/
Connect with Me:
www.linkedin.com/in/chadmlawler
Today’s Presentation Available at:
http://www.slideshare.net/chadmlawler
Hitachi Consulting An Executive View on Cloud Service Brokers
39
Cloud Solutions in a Cloud Service Broker Model
| © Copyright 2013 Hitachi Consulting
- 40. Hitachi Consulting An Executive View on Cloud Service Brokers
Cloud Solutions in a Cloud Service Broker Model
Better