The Climate Change, Agriculture and Food Security Regional Program for Southeast Asia (CCAFS-SEA) recently concluded a collective engagement and communication program workshop at the Agricultural Genetics Institute in Hanoi, Vietnam on 29-30 May.
The workshop participants drew insights from best practices of CGIAR member-centers, developed a roadmap to actively engage partners, and draw an overall communication plan to support the implementation of CCAFS research agenda and priorities.
Presented by Christina Bejosano
2. ICRISAT Locations
in the Semi-arid Tropics
55 countries
6.5 million sq km
2 billion people
Headquarters
ESA
Regional
Office
WCA
Regional
Office
3. Vision
A prosperous, food-secure and
resilient dryland tropics
Mission
To reduce poverty, hunger, malnutrition and
environmental degradation in the dryland tropics
4. ICRISAT key messages
Holistic approach to agricultural research
for development (R4D)
World leader in dryland agricultural research
Committed to solutions to overcome poverty,
malnutrition and environmental degradation.
Innovative
Doing science with
a human face - caring
for the poor
5.
6. Climate change and dryland stresses
One-third of the world’s population live in
the drylands
Repetitive droughts
Poor soil fertility
Climate change will further worsen the situation
Need to provide adapted and climate smart
solutions
Food security
Resilience to
dryland stresses
7. Climate change and dryland stresses
Building resilience of dryland farming
communities (VLS, AgMIP)
Growing adapted crops (nutri-resilient cereals)
Building resilience – a systems perspective (seed
systems, bioreclamation, microdosing, watershed
management, diversification)
Better farmer adaptation
Climate info
Mapping drought
risks
Testing soil
defficiencies
8. CGIAR Research Programs
Dryland systems
Policies, institutions, and markets
Agriculture for nutrition and health
Water, Land and Ecosystems
Climate Change, Agriculture and Food
Security (CCAFS)
Grain Legumes
Dryland Cereals
9. Communicating CGIAR Research
Programs
ICRISAT products undertaken as part of a CGIAR
Research Program
⁻ Publications
⁻ PowerPoint presentations
⁻ Displays
⁻ Videos
⁻ Media releases
⁻ Web/social media postings
⁻ Other products
11. Approach:
Campaign & Scientific backing
Goals
Target audience
Key messages
Campaign approach
- Sorghum and Millet
- Nutri-cereals
- Smart Foods
good for you - good for
the planet
Actions to date
Communication campaign
Building a case for sorghum and millet
12.
13.
14. Broad – for a wider reach and awareness
Internal comms – for better partner engagement
Targeted – for adoption
3 Roles for communications
in projects
15. Partner in communications
Capacity build in communications
Integrate communications into projects
Participatory communications
Empower NARS to communicate
3 Roles for communications
in projects