Podcasting has significantly grown in popularity since Serial hit the internet in 2014. In this session, Chris Alexander and Chris Barrows (both of NYU) will explore the value of podcasting and why you should consider what value they offer your university or organization.

1. Main Intro Slide with TITLE +
Conference Hashtag
#podcast4edu

2. Attention =
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3. Chris Alexander
Host of University Social Pro Podcast
alexandermania
universitysocialpro.com
Chris Barrows
Host of Why I Social Podcast
and Five Favorites Podcast
cbarrows
whyisocial.com
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4. UNIVERSITY SOCIAL PRO
Hosted by Chris Alexander
universitysocialpro.com
WHY I SOCIAL
Hosted by Chris Barrows
whyisocial.com
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5. Podcasting
Myths
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6. 1. Equipment $$$
2. Tech barrier
3. Commitment
4. No one listens
5. Uncut lectures
Podcasting Myths
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7. Why
Podcasting?
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8. 6:00AM Wake up
6:30AM Gym
7:30AM Ready for work
8:00AM Begin commute
9:15AM Arrive in office
11:00AM Meeting
12:30PM Lunch
Recent Grad Steve’s Day
2:00PM Meeting
5:30PM Commute home
6:30PM Arrive home
7:00PM Start laundry
7:15PM Cooking dinner
8:15PM Eating dinner
9:00PM Chill
10:30PM Sleep
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9. 6:00AM Wake up
6:30AM Gym
7:30AM Ready for work
8:00AM Begin commute
9:15AM Arrive in office
11:00AM Meeting
12:30PM Lunch
Recent Grad Steve’s Day
2:00PM Meeting
5:30PM Commute home
6:30PM Arrive home
7:00PM Start laundry
7:15PM Cooking dinner
8:15PM Eating dinner
9:00PM Chill
10:30PM Sleep
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10. Have you heard of
?
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11. "Podcasting has been bubbling just below
the mainstream for some time. It's a
low-reach, high-engagement medium that's
been waiting for something to burst through.
Now the buzz is all about 'Serial'. It's
following the same pattern; all of a sudden,
everyone is interested in podcasts”
Larry Rosin
President of Edison Research
“
”
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12. A few things about Serial
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14. #SMSSummit

15. Podcast Listenership + Growth
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16. Libsyn Download Requests (2012): 10k
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17. Libsyn Download Requests (2012): 10k
Fast-forward to 2015
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18. Libsyn Download Requests (2012): 10k
Libsyn Download Requests (2015): 30k
Fast-forward to 2015
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19. 64%
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20. 64%The percentage of podcasts being
listened to on a phone or tablet.
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21. 5
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22. 5The average number of podcasts a
weekly listener hears every week.
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23. A podcast doesn’t need to be “big” to
reach a large audience.
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Data by Zoomph

24. Who is
Investing* in
Podcasts?
*Time, attention and/or money
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25. #SMSSummit

26. Ebay Slack Hubspot Adidas
Buffer Angie’s List GE Basecamp
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27. “Follow the attention”
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28. Marc Maron interviews
Obama in June, 2015
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29. Podcasting +
Higher Ed?
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30. A Chance To
Be Different
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31. It Fits The
“Higher Ed
Budget”
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32. It Serves A
Variety of
Core Purposes
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33. Thought Leadership
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34. Cultivates Community
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35. Provides News and
Shares Important Content
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36. Podcasting
Formats
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37. Interview
Structured, Repeatable Formula, Less Improv
Think: Interviewing Alumni or Campus Leadership
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38. Conversational
Freestyle, Room for Improv, Host Steers Conversation
Think: Moderating discussion among faculty, Talking
with student groups
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39. Storytelling
Audio version of a film, More effort in scripting, editing
Think: Immersive case studies highlight faculty or
student projects
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40. Informational
Q&A Style, Call for help, Straight up news
Think: Campus updates, AMA call-in forum, Live Q&A
with Faculty
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41. What is your PURPOSE?
Gap analysis
Define your goal
Benchmark up
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42. The How
(to Podcast)
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43. #SMSSummit

44. How much
will it cost?
Download our Podcast in Higher
Education Guide at:
www.bit.ly/podcast4edu
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45. Quality
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46. Consistency
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47. Meaningful
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48. Chris Alexander
Host of University Social Pro Podcast
alexandermania
universitysocialpro.com
Chris Barrows
Host of Why I Social Podcast
and Five Favorites Podcast
cbarrows
whyisocial.com
#SMSSummit