C4 DigiCon Keynote Address
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At the inaugural C4 Digicon Conference, I delivered the keynote address on "Building Community In The Digital Age: The How And Why". Please note: Due to the fact that I present with Keynote, there is not a perfect transfer to PowerPoint so some slides may not be viewed optimally. For any questions, tweet me at @CBarrows or email me at CBarrows@gmail.com
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C4 DigiCon Keynote Address
- 1. “Building Community in the Digital Age: The How and Why!” #C4DigiCon
- 2. #C4DigiCon WHO IS CHRIS BARROWS? Connect with me Twitter: @CBarrows Instagram: @CGBarrows Email: CBarrows@gmail.com
- 3. #C4DigiCon WHAT I DO NYU.edu/SocialMedia NYU.edu/mobile
- 4. #C4DigiCon WHAT I DO WhyISocial.com eduwebconf.com
- 6. #C4DigiCon MY PHILOSOPHY Treat Them Like Family
- 7. #C4DigiCon THE WORLD IS DIGITAL Source: www.itu.int/ITU-D/ict/statistics
- 8. #C4DigiCon THE WORLD IS DIGITAL Source: We Are Social
- 9. #C4DigiCon THE WORLD IS SOCIAL SmartInsights.com
- 10. #C4DigiCon ..AND IT LIKES TO SHARE If you don’t share it Someone Else Will
- 11. #C4DigiCon BUILD YOUR STRATEGY » Setting The Stage for Success » Define Who You Are » What Do You Want To Accomplish? » Advise and Revise! Steps to Strategy Building
- 12. BUILDING A DIGITAL COMMUNITY MATTERS Photo Credit: Flickr User phabyano #C4DigiCon
- 13. BRANDING = CONVERSATION = INSIGHTS Photo Credit: Zoomph #C4DigiCon
- 14. TEXT Photo Credit: Flickr User phabyano Your Community YOUR story Your Family #C4DigiCon
- 17. ENGAGEMENT MATTERS Image Credit/Source: Twitter #C4DigiCon Customers are 44% more likely to share their experiences—both online as well as offline—after receiving a response from a business on Twitter.
- 18. #C4DigiCon SOCIAL ENGAGEMENT AND RESPONSE TIME
- 19. EVERY MISTAKE IS AN OPPORTUNITY TO SURPRISE AND DELIGHT Dave Kerpen and Loews Royal Pacific Resort “A delighted customer wants to share that joy with others and pass the happiness on, and a surprised customer can’t help but express his or her shock over an unexpected event. If you can constantly surprise and delight - that IS your marketing. #C4DigiConImage Credit/Source: LinkedIn/Dave Kerpen
- 20. BELLO BARBERS
- 21. Think About Your Favorite Celebrity or Brand SHARING IS INDEED CARING #C4DigiCon
- 22. SHARING IS INDEED CARING #C4DigiCon
- 25. #SMSSummit How CLYW Used Data ‣ To find ways to differentiate from their competitors ‣ To enhance engagement opportunities across social platforms ‣ To better drive social sales of product and improve traffic to website “We were always neck and neck with YoYo Factory. It wasn’t until we started looking at data that we were finally able to pull away from all of our competitors.” - Chris Mikulin #C4DigiCon
- 26. #SMSSummit RESULTS OF DATA ANALYSIS
- 27. #SMSSummit RESULTS OF DATA ANALYSIS
- 28. CLYW #SMSSummit Examples of Success ‣ Shortly after (in April 2015) saw 25% of web site sales come from social media referrals ‣ Had 2x more engagement on social media than their closest competitor ‣ Found social referrals sharing more than 2 minutes on the webpage ‣ Sold $10,000 in sales (via social) when selling their “Fools Gold” return top After acknowledging the need to be more engaging on social (on Instagram and Twitter) due to completion based data - CLYW saw tremendous success.
- 29. #SMSSummit#C4DigiConPhoto Credit: Flickr User EvaMaria_N Tips for Effective Digital Community Building #C4DigiCon
- 30. It starts with “Hello” Photo Credit: Flickr User Wonderferret #C4DigiCon
- 31. #SMSSummit#C4DigiCon It Takes Time Photo Credit: Flickr User Toni_VC
- 32. #C4DigiCon TAKE THE TIME TO LISTEN Source: Zoomph
- 33. #C4DigiCon USE NATIVE SEARCH Source: Zoomph
- 34. #C4DigiCon USE NATIVE SEARCH Source: Zoomph
- 35. #C4DigiCon FEATURE YOUR COMMUNITY - AMBASSADOR OR INFLUENCER GROUPS
- 36. #C4DigiCon FEATURE YOUR COMMUNITY - CREATE CONTENT TOGETHER
- 37. #C4DigiCon Evaluate Success Photo Credit: Flickr User Chris Potter
- 38. “ALL THE DATA IN THE WORLD CAN HELP YOU IMPROVE YOUR COMPANY, BUT IT’S THE STORY, EXPERIENCE, CREATIVITY AND AUTHENTICITY THAT CAN TURN A FAN INTO AN AMBASSADOR” - CHRIS MIKULIN #C4DigiCon
- 39. #C4DigiCon THANK YOU - CONTACT INFORMATION Connect with me Twitter: @CBarrows Instagram: @CGBarrows Email: CBarrows@gmail.com