Copyright 2011 Designclature

1. MOBILE APP
IDEAS
Presented by Designclature

2. DID Mobile App Ideas
 User Registration
 Keep it simple, short and intuitive to encourage people to register
E.g. Name, email and/or cell-phone number
 Push Notifications
 Get instant updates about who is voted off the show or any other
interesting developments during the season
 The goal is to keep the end user involved and draw him back to
the app and thus the DID show
 Provide access to photo/video gallery
 Get dazzling photo/video galleries capturing all the DID action
 Organized by each show performance and/or popular season
wide galleries
Copyright 2011 Designclature

3. DID Mobile App Ideas
 Provide access to bios on the participants and mentors
 Inside scoop area
 Frequently updated inside scoops about the various participants
 Brief history and tidbits about the various dance forms
covered in the show
 Ballet, acrobatics, shadow dancing, mid-air dancing, Broadway
theatre, contemporary, Bollywood, Latin, ballroom, and hip-hop
 Links to all social media (facebook, twitter etc) and
sharing capabilities
 Access to all the rules and get firsthand knowledge
about how the voting works.
Copyright 2011 Designclature

4. DID Project Open Questions
 What are the time lines for the projects
 Proposal timeline
 Delivery timeline
 Which mobile platforms are mandatory (iOS and/or
Android) and which are nice to have (Blackberry)
 Is the expectation that the mobile apps will be
independent apps with their own web backend OR it
needs to be tightly integrated with the existing DID
website
 Does the existing DID website have any API
access?
Copyright 2011 Designclature

5. Designclature Background

6. Overview
 The Designclature Team
 Market Overview
 Services
 The Designclature Promise
Copyright 2011 Designclature

7. The Designclature Team
 About Us
 Designclature is a mobile application and website design company helmed
by a progressive and technologically advanced team with over a decade of
experience in all areas of the web environment.
 The Team
 Nandini Mukherjee, Founder/CEO
 Ms. Mukherjee has a Masters in Design from the reputed Parsons
School of Design. She is a successful entrepreneur having created a
branded café before founding Designclature. She has been awarded
the Make Mine A $Million Business Award, the Cisco Technology
Award, and the Promise Award from the National Association of
Women Business Owners. She is the creative and business head of
the team.
 Rohini Mukherjee, Founder/COO
 Ms. Mukherjee has a Masters in Human Resource Development from
Rochester Institute of Technology. She co-founded Designclature on
her return to India. She manages the Indian end of the firm; which
also involves the daily working of the office in Kolkata.
Copyright 2011 Designclature

8. The Designclature Team
 The Team
 Chetan Gandhi, CTO
 Mr. Gandhi has a Masters in Computer Science from USC. He comes
with 15 years of experience in the Internet, Mobile and Telecom
industries; having worked for industry stalwarts such as Intel
Corporation. He has managed client accounts like
Google, HP, Hitachi; and has had a leadership role in
engineering, solutions and system architecture, technical sales and
marketing. He is the technology head of the team.
 Probal Mukherjee, CFO
 Mr. Mukherjee is the Director of his own company, Bina Metal Way
(P) Ltd. He also heads Thermatix , his own construction company. He
brings to the company 30 years in the field of finance; and is the
financial head of the company.
Copyright 2011 Designclature

9. Market Overview
 Web Design:
 Small Businesses in Developed Markets (US &
Europe)
 Advertising and Marketing Agencies
 Corporate Marketing Departments
 NGOs
 Mobile Applications:
 Kids and Educational
 Health and Lifestyle
 Enterprise Communication (Video Conferencing)
Copyright 2011 Designclature

10. Services
 Mobile Application
 Web Design
 Social Media
 Online Media
 Print Media
Copyright 2011 Designclature

11. Services
 Mobile Application
 iOS (iPhone/iPad) Web & Native App Development
 Android Web & Native App Development
 Web Design
 Custom Designed Website
 Site Re-design using WEB 2.0 Design Tools
(HTML5, CSS3)
 SEO Optimization
 Custom Landing Pages
 PPC Campaign
 Directory Submission
Copyright 2011 Designclature

12. Services
 Social Media
 Facebook & Twitter Setup & Plugin API Integration
 YouTube, Flickr, Scribd API integration within
webpages
 Online Marketplace setup and customization
 Shopify, Volusion & BigCommerce
Copyright 2011 Designclature

13. Services
 Online Media
 Logo Design
 Photoshop-Based Image Work
 Video & Content
 PSD Slicing (XML/HTML conversion)
 Print Media
 Brochures
 Business Cards
 Letterheads
 Print Page Production (design and layout)
Copyright 2011 Designclature

14. The Designclature Promise
 Quality
 Customized Solution
 Time Advantage
 Cost Advantage
Copyright 2011 Designclature

15. The Designclature Promise
 Quality
 Focus on providing an end to-end solution tailored to
each client’s creative needs
 Client driven approach to build custom
solutions, fostered by the direct relationship between
the creative teams of both the client and
Designclature
 A complete solution based on understanding client
requirements and then implementing or developing
the appropriate supporting technologies and
resources
 Dedicated project management teams fluent in
English Copyright 2011 Designclature

16. The Designclature Promise
 Customized Solution
 Scalable resources for long or short-term needs
 Serving all requirements of mobile, web, print, online
and social media solutions
 Time Advantage
 Overnight turnarounds due to the 12-hour time
difference
 Working around-the-clock - 24/7, 365 days
 Cost Advantage
 Savings from offshore development
 Flexible costing (per-project basis or long term)
Copyright 2011 Designclature

17. Portfolio: iPhotoDiet
 Overview
 iPhotoDietis a community of adults aged
between 25 to 50 that works together to lose
weight by using a simple photographic approach.
 Mobile Apps
 iPhone App
 Android App
 Wordpress CMS
Copyright 2011 Designclature

18. Portfolio: iPhotoDiet
iPhone Snapshots
Splash Screen Choose Camera Add comment and
or Picture from upload to Website
Library
Copyright 2011 Designclature

19. Portfolio: Vidyo
 Overview
 Vidyo provides multi-party HD quality video
conferencing over regular internet
 Developed custom GUI for mobile apps using
native API
 Mobile Apps
 iPhone and iPad
 Android
 Tomcat based Application Server
Copyright 2011 Designclature

20. Portfolio: Vidyo
Snapshots
Galaxy Samsung Tablet Multi-party 720p HD
(Andorid) Video Conference on
iPad2 / iPhone 4S
Copyright 2011 Designclature

21. Portfolio: Daily Deals
 Overview
 Developed a white label iPhone app that provides
daily deals (using push notification) to end users
with discounts up to 70% from premium
businesses
 Mobile Apps
 iPhone
 Custom website
 Created a proxy web application that allowed the
mobile app to be launched without impacting
existing daily deal website
Copyright 2011 Designclature

22. Portfolio: Daily Deals
iPhone Screenshots
Copyright 2011 Designclature

23. Portfolio: Kids and Educational
 Overview
 Carouselof Languages is a rapidly growing New
York based company targeting classroom, web
and mobile based interactive language lessons
for kids
 Mobile Apps
 iPhone and iPad
Copyright 2011 Designclature

24. Portfolio: Kids Language App
iPhone Snapshots
Choose Language Choose Lessons Interactive
Audio/Video
lessons
Copyright 2011 Designclature