2. What do I mean by segmentation?
The process of using data
From customers & their
Interactions to group
Them for better targeted
actions
3. In other words…
We want to treat Different
People Differently so that
They don’t feel like We’re
treating everyone The same.
4. We’ve all experienced this in real life
Every bar in the world has three groups of people – and you see them treated differently.
Regulars – you know their name and you get their drink prepped as they walk in
Familiars – you may know their name but you don’t know their drink
Strangers – you don’t know their name or their drink
5. So we know what it is, but…
Why should I care
So much about
Segmentation?
6. Three Reasons you should care
Higher CONVERSION RATES
Greater Lifetime value
Better customer Insights
20. That’s just the beginning…
Multiple purchases in a category
Highest spender in a category
Buyers who purchased after chat
Buyers who purchased after search
Shopping cart abandoners
People researching a single product
People who regularly abandon/convert
21. The Tools You’ll NEED
Google Analytics
Email / CRM System
Store Integration
22.
23. Now that you have segments…
What should you
Do With these
segments