SlideShare uma empresa Scribd logo

Building a Brand w/ Blogging

•
•
Chris Lema
Chris Lema

WordCamp San Francisco (#WCSF) - 2014

MarketingNegócios
1 de 18
Baixar para ler offline
Building! your brand! with a blog! @chrislema!
The brand ! was what ! they said ! it was.! Building your Brand with a Blog - @chrislema!
In those! days, it was! all about the! money.! Building your Brand with a Blog - @chrislema!
Today, a brand! is what we say! it is.! ! Because of! the web &! social media.! Building your Brand with a Blog - @chrislema!
This requires! a completely! new strategy.! ! Content ! Marketing.! ! Building your Brand with a Blog - @chrislema!
We’re going to look at building ! your brand, with a blog.! Building your Brand with a Blog - @chrislema!
Fame is a result, not an action. ! ! Brands work the same way.!
Audience! Needs ! Answers! Content! Tone! Sharing! Building your Brand with a Blog - @chrislema!
Audience:! ! Start narrow! And grow.! Building your Brand with a Blog - @chrislema!
Needs:! ! Collect the ! questions ! you hear.! Building your Brand with a Blog - @chrislema!
Answers:! ! Have an ! opinion.! ! It’s what ! makes! you unique.! Building your Brand with a Blog - @chrislema!
Content:! ! Consistency! is critical.! ! But so is ! variety.! Building your Brand with a Blog - @chrislema!
Tone:! ! Finding your! voice takes! time. ! Building your Brand with a Blog - @chrislema!
Sharing:! ! Use every ! channel where! you’ll find your! (growing) ! audience.! Building your Brand with a Blog - @chrislema!
My Blogging Results! Generosity Series! < 90 views / day! > 5600 views / day! Gradual Growth!
My Twitter Results! There are no spikes.!
Grind!
Chris Lema! ! Daily blogger! chrislema.com! ! CTO & Chief Strategist! Crowd Favorite!

Recomendados

Brand Yourself Better Vocus Webinar with Stacey Miller
Brand Yourself Better Vocus Webinar with Stacey MillerBrand Yourself Better Vocus Webinar with Stacey Miller
Brand Yourself Better Vocus Webinar with Stacey MillerCision
 
Facebook brand page cover photos
Facebook brand page cover photosFacebook brand page cover photos
Facebook brand page cover photosfrandimore
 
9 Ways to Optimize LinkedIn for Your SMB
9 Ways to Optimize LinkedIn for Your SMB9 Ways to Optimize LinkedIn for Your SMB
9 Ways to Optimize LinkedIn for Your SMBDave Kerpen
 
5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
 
Facebook101 presentation
Facebook101 presentationFacebook101 presentation
Facebook101 presentationmarketingdivaz
 
Optimize your Linked in Professional Headline and Summary
Optimize your Linked in Professional Headline and SummaryOptimize your Linked in Professional Headline and Summary
Optimize your Linked in Professional Headline and SummaryWrite Speak Sell
 
How to Build a $5 Million Business in 10 Simple Steps
How to Build a $5 Million Business in 10 Simple StepsHow to Build a $5 Million Business in 10 Simple Steps
How to Build a $5 Million Business in 10 Simple StepsDave Kerpen
 
11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you want11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you wantDave Kerpen
 

Recomendados

Brand Yourself Better Vocus Webinar with Stacey Miller
Brand Yourself Better Vocus Webinar with Stacey MillerBrand Yourself Better Vocus Webinar with Stacey Miller
Brand Yourself Better Vocus Webinar with Stacey MillerCision
 
Facebook brand page cover photos
Facebook brand page cover photosFacebook brand page cover photos
Facebook brand page cover photosfrandimore
 
9 Ways to Optimize LinkedIn for Your SMB
9 Ways to Optimize LinkedIn for Your SMB9 Ways to Optimize LinkedIn for Your SMB
9 Ways to Optimize LinkedIn for Your SMBDave Kerpen
 
5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
 
Facebook101 presentation
Facebook101 presentationFacebook101 presentation
Facebook101 presentationmarketingdivaz
 
Optimize your Linked in Professional Headline and Summary
Optimize your Linked in Professional Headline and SummaryOptimize your Linked in Professional Headline and Summary
Optimize your Linked in Professional Headline and SummaryWrite Speak Sell
 
How to Build a $5 Million Business in 10 Simple Steps
How to Build a $5 Million Business in 10 Simple StepsHow to Build a $5 Million Business in 10 Simple Steps
How to Build a $5 Million Business in 10 Simple StepsDave Kerpen
 
11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you want11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you wantDave Kerpen
 
15 Ways to Grow Your Marketing Business in '15
15 Ways to Grow Your Marketing Business in '1515 Ways to Grow Your Marketing Business in '15
15 Ways to Grow Your Marketing Business in '15Dave Kerpen
 
8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitterDave Kerpen
 
Unconventional Landing Pages to Improve Your Content and Social Media Efforts
Unconventional Landing Pages to Improve Your Content and Social Media EffortsUnconventional Landing Pages to Improve Your Content and Social Media Efforts
Unconventional Landing Pages to Improve Your Content and Social Media EffortsUnbounceMeetups
 
Blogging to Build Your Brand
Blogging to Build Your BrandBlogging to Build Your Brand
Blogging to Build Your BrandAlexandra Gibson
 
How to Easily Discover Great Visual Content for Facebook
How to Easily Discover Great Visual Content for FacebookHow to Easily Discover Great Visual Content for Facebook
How to Easily Discover Great Visual Content for FacebookPost Planner
 
How To Turn Negativity On Search and Social Into Success
How To Turn Negativity On Search and Social Into SuccessHow To Turn Negativity On Search and Social Into Success
How To Turn Negativity On Search and Social Into SuccessDave Kerpen
 
Why It Pays To Be Likeable
Why It Pays To Be LikeableWhy It Pays To Be Likeable
Why It Pays To Be LikeableDave Kerpen
 
Social Media
Social MediaSocial Media
Social MediaICQ & Anna Kainer
 
How to Build a Media Empire for Free
How to Build a Media Empire for FreeHow to Build a Media Empire for Free
How to Build a Media Empire for FreeDave Kerpen
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
 
Christie's Photographic Solutions - How To Use Photos to Help Your Brand!
Christie's Photographic Solutions - How To Use Photos to Help Your Brand! Christie's Photographic Solutions - How To Use Photos to Help Your Brand!
Christie's Photographic Solutions - How To Use Photos to Help Your Brand! Bob Christie
 
Product Pricing
Product PricingProduct Pricing
Product PricingChris Lema
 
WhatsApp's blog: The telling diary of a 16 billion dollar startup
WhatsApp's blog: The telling diary of a 16 billion dollar startupWhatsApp's blog: The telling diary of a 16 billion dollar startup
WhatsApp's blog: The telling diary of a 16 billion dollar startupAndre F. Bourque
 
Inbound marketing methodology
Inbound marketing methodologyInbound marketing methodology
Inbound marketing methodologybrightseed
 
Blogs
BlogsBlogs
Blogsnadanada117
 
HubSpot Guide to Buyer Persona Creation
HubSpot Guide to Buyer Persona CreationHubSpot Guide to Buyer Persona Creation
HubSpot Guide to Buyer Persona CreationGordon Ching
 
The principles of effective internal communications
The principles of effective internal communicationsThe principles of effective internal communications
The principles of effective internal communicationsKenton Larsen
 
Blogs
BlogsBlogs
Blogs07Deeps
 
Requirements Gathering for Project Management Success
Requirements Gathering for Project Management SuccessRequirements Gathering for Project Management Success
Requirements Gathering for Project Management SuccessWG Consulting
 
Blogs Powerpoint Presentation
Blogs Powerpoint PresentationBlogs Powerpoint Presentation
Blogs Powerpoint PresentationMarina TV
 
The Fundamentals of Blogging
The Fundamentals of BloggingThe Fundamentals of Blogging
The Fundamentals of BloggingHubSpot
 
What Is A Blog?
What Is A Blog?What Is A Blog?
What Is A Blog?Nan Ross
 

Mais conteúdo relacionado

Mais procurados

15 Ways to Grow Your Marketing Business in '15
15 Ways to Grow Your Marketing Business in '1515 Ways to Grow Your Marketing Business in '15
15 Ways to Grow Your Marketing Business in '15Dave Kerpen
 
8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitterDave Kerpen
 
Unconventional Landing Pages to Improve Your Content and Social Media Efforts
Unconventional Landing Pages to Improve Your Content and Social Media EffortsUnconventional Landing Pages to Improve Your Content and Social Media Efforts
Unconventional Landing Pages to Improve Your Content and Social Media EffortsUnbounceMeetups
 
Blogging to Build Your Brand
Blogging to Build Your BrandBlogging to Build Your Brand
Blogging to Build Your BrandAlexandra Gibson
 
How to Easily Discover Great Visual Content for Facebook
How to Easily Discover Great Visual Content for FacebookHow to Easily Discover Great Visual Content for Facebook
How to Easily Discover Great Visual Content for FacebookPost Planner
 
How To Turn Negativity On Search and Social Into Success
How To Turn Negativity On Search and Social Into SuccessHow To Turn Negativity On Search and Social Into Success
How To Turn Negativity On Search and Social Into SuccessDave Kerpen
 
Why It Pays To Be Likeable
Why It Pays To Be LikeableWhy It Pays To Be Likeable
Why It Pays To Be LikeableDave Kerpen
 
How to Build a Media Empire for Free
How to Build a Media Empire for FreeHow to Build a Media Empire for Free
How to Build a Media Empire for FreeDave Kerpen
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
 
Christie's Photographic Solutions - How To Use Photos to Help Your Brand!
Christie's Photographic Solutions - How To Use Photos to Help Your Brand! Christie's Photographic Solutions - How To Use Photos to Help Your Brand!
Christie's Photographic Solutions - How To Use Photos to Help Your Brand! Bob Christie
 

Mais procurados (11)

15 Ways to Grow Your Marketing Business in '15
15 Ways to Grow Your Marketing Business in '1515 Ways to Grow Your Marketing Business in '15
15 Ways to Grow Your Marketing Business in '15
 
8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter
 
Unconventional Landing Pages to Improve Your Content and Social Media Efforts
Unconventional Landing Pages to Improve Your Content and Social Media EffortsUnconventional Landing Pages to Improve Your Content and Social Media Efforts
Unconventional Landing Pages to Improve Your Content and Social Media Efforts
 
Blogging to Build Your Brand
Blogging to Build Your BrandBlogging to Build Your Brand
Blogging to Build Your Brand
 
How to Easily Discover Great Visual Content for Facebook
How to Easily Discover Great Visual Content for FacebookHow to Easily Discover Great Visual Content for Facebook
How to Easily Discover Great Visual Content for Facebook
 
How To Turn Negativity On Search and Social Into Success
How To Turn Negativity On Search and Social Into SuccessHow To Turn Negativity On Search and Social Into Success
How To Turn Negativity On Search and Social Into Success
 
Why It Pays To Be Likeable
Why It Pays To Be LikeableWhy It Pays To Be Likeable
Why It Pays To Be Likeable
 
Social Media
Social MediaSocial Media
Social Media
 
How to Build a Media Empire for Free
How to Build a Media Empire for FreeHow to Build a Media Empire for Free
How to Build a Media Empire for Free
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social Success
 
Christie's Photographic Solutions - How To Use Photos to Help Your Brand!
Christie's Photographic Solutions - How To Use Photos to Help Your Brand! Christie's Photographic Solutions - How To Use Photos to Help Your Brand!
Christie's Photographic Solutions - How To Use Photos to Help Your Brand!
 

Destaque

Product Pricing
Product PricingProduct Pricing
Product PricingChris Lema
 
WhatsApp's blog: The telling diary of a 16 billion dollar startup
WhatsApp's blog: The telling diary of a 16 billion dollar startupWhatsApp's blog: The telling diary of a 16 billion dollar startup
WhatsApp's blog: The telling diary of a 16 billion dollar startupAndre F. Bourque
 
Inbound marketing methodology
Inbound marketing methodologyInbound marketing methodology
Inbound marketing methodologybrightseed
 
HubSpot Guide to Buyer Persona Creation
HubSpot Guide to Buyer Persona CreationHubSpot Guide to Buyer Persona Creation
HubSpot Guide to Buyer Persona CreationGordon Ching
 
The principles of effective internal communications
The principles of effective internal communicationsThe principles of effective internal communications
The principles of effective internal communicationsKenton Larsen
 
Requirements Gathering for Project Management Success
Requirements Gathering for Project Management SuccessRequirements Gathering for Project Management Success
Requirements Gathering for Project Management SuccessWG Consulting
 
Blogs Powerpoint Presentation
Blogs Powerpoint PresentationBlogs Powerpoint Presentation
Blogs Powerpoint PresentationMarina TV
 
The Fundamentals of Blogging
The Fundamentals of BloggingThe Fundamentals of Blogging
The Fundamentals of BloggingHubSpot
 
What Is A Blog?
What Is A Blog?What Is A Blog?
What Is A Blog?Nan Ross
 
Content Hubs: How to Beat the Big Boys in 7 Steps
Content Hubs: How to Beat the Big Boys in 7 StepsContent Hubs: How to Beat the Big Boys in 7 Steps
Content Hubs: How to Beat the Big Boys in 7 StepsOrbit Media Studios
 

Destaque (15)

Product Pricing
Product PricingProduct Pricing
Product Pricing
 
WhatsApp's blog: The telling diary of a 16 billion dollar startup
WhatsApp's blog: The telling diary of a 16 billion dollar startupWhatsApp's blog: The telling diary of a 16 billion dollar startup
WhatsApp's blog: The telling diary of a 16 billion dollar startup
 
Inbound marketing methodology
Inbound marketing methodologyInbound marketing methodology
Inbound marketing methodology
 
Blogs
BlogsBlogs
Blogs
 
HubSpot Guide to Buyer Persona Creation
HubSpot Guide to Buyer Persona CreationHubSpot Guide to Buyer Persona Creation
HubSpot Guide to Buyer Persona Creation
 
The principles of effective internal communications
The principles of effective internal communicationsThe principles of effective internal communications
The principles of effective internal communications
 
Blogs
BlogsBlogs
Blogs
 
Requirements Gathering for Project Management Success
Requirements Gathering for Project Management SuccessRequirements Gathering for Project Management Success
Requirements Gathering for Project Management Success
 
Blogs Powerpoint Presentation
Blogs Powerpoint PresentationBlogs Powerpoint Presentation
Blogs Powerpoint Presentation
 
The Fundamentals of Blogging
The Fundamentals of BloggingThe Fundamentals of Blogging
The Fundamentals of Blogging
 
What Is A Blog?
What Is A Blog?What Is A Blog?
What Is A Blog?
 
Blogging ppt
Blogging pptBlogging ppt
Blogging ppt
 
Blog ppt
Blog pptBlog ppt
Blog ppt
 
Content Hubs: How to Beat the Big Boys in 7 Steps
Content Hubs: How to Beat the Big Boys in 7 StepsContent Hubs: How to Beat the Big Boys in 7 Steps
Content Hubs: How to Beat the Big Boys in 7 Steps
 
Blogs, blogger & blogging.ppt
Blogs, blogger & blogging.pptBlogs, blogger & blogging.ppt
Blogs, blogger & blogging.ppt
 

Semelhante a Building a Brand w/ Blogging

Introduction to Content Marketing
Introduction to Content MarketingIntroduction to Content Marketing
Introduction to Content MarketingAndrew Malkin
 
Tanvi Bhatt at the Social Media Week Infosys
Tanvi Bhatt at the Social Media Week InfosysTanvi Bhatt at the Social Media Week Infosys
Tanvi Bhatt at the Social Media Week InfosysTanvi Bhatt
 
How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Rebekah Radice
 
Practical Social Media Marketing for startups
Practical Social Media Marketing for startupsPractical Social Media Marketing for startups
Practical Social Media Marketing for startupsFanchimp
 
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...Dave Kerpen
 
Secrets of Successful Inbound Marketing
Secrets of Successful Inbound Marketing Secrets of Successful Inbound Marketing
Secrets of Successful Inbound Marketing HubSpot
 
The Secret Sauce: Social Media for Brands in 20 Minutes a Day
The Secret Sauce: Social Media for Brands in 20 Minutes a Day The Secret Sauce: Social Media for Brands in 20 Minutes a Day
The Secret Sauce: Social Media for Brands in 20 Minutes a Day Harrison Blum
 
Marketing plan for bloggers
Marketing plan for bloggersMarketing plan for bloggers
Marketing plan for bloggersLisa Stauber
 
Social media tools for marketing retirement communities
Social media tools for marketing retirement communitiesSocial media tools for marketing retirement communities
Social media tools for marketing retirement communitiesOur Kids Media
 
Social Media for Small Businesses
Social Media for Small Businesses Social Media for Small Businesses
Social Media for Small Businesses Sarah Kuntsal
 
WordPress What Ya Need to Know: Branded
WordPress What Ya Need to Know: BrandedWordPress What Ya Need to Know: Branded
WordPress What Ya Need to Know: Brandeddsero
 
The Convergence of Search, Social and Content Marketing
The Convergence of Search, Social and Content MarketingThe Convergence of Search, Social and Content Marketing
The Convergence of Search, Social and Content MarketingBlueGlass Interactive, Inc.
 
Optimizing Facebook for Business: Solutions For an ROI Driven Success Strategy
Optimizing Facebook for Business: Solutions For an ROI Driven Success StrategyOptimizing Facebook for Business: Solutions For an ROI Driven Success Strategy
Optimizing Facebook for Business: Solutions For an ROI Driven Success StrategyNicole Kroese
 
What's the plan for your master brand?
What's the plan for your master brand?What's the plan for your master brand?
What's the plan for your master brand?Fly Solo Media Agency
 
How to Crowdsource Content From Your Advocates
How to Crowdsource Content From Your AdvocatesHow to Crowdsource Content From Your Advocates
How to Crowdsource Content From Your AdvocatesUberflip
 

Semelhante a Building a Brand w/ Blogging (20)

Introduction to Content Marketing
Introduction to Content MarketingIntroduction to Content Marketing
Introduction to Content Marketing
 
Tanvi Bhatt at the Social Media Week Infosys
Tanvi Bhatt at the Social Media Week InfosysTanvi Bhatt at the Social Media Week Infosys
Tanvi Bhatt at the Social Media Week Infosys
 
The 9 Immutable Laws of Social Media Marketing 2014
The 9 Immutable Laws of Social Media Marketing 2014The 9 Immutable Laws of Social Media Marketing 2014
The 9 Immutable Laws of Social Media Marketing 2014
 
How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)
 
Practical Social Media Marketing for startups
Practical Social Media Marketing for startupsPractical Social Media Marketing for startups
Practical Social Media Marketing for startups
 
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
 
Secrets of Successful Inbound Marketing
Secrets of Successful Inbound Marketing Secrets of Successful Inbound Marketing
Secrets of Successful Inbound Marketing
 
The Secret Sauce: Social Media for Brands in 20 Minutes a Day
The Secret Sauce: Social Media for Brands in 20 Minutes a Day The Secret Sauce: Social Media for Brands in 20 Minutes a Day
The Secret Sauce: Social Media for Brands in 20 Minutes a Day
 
Marketing plan for bloggers
Marketing plan for bloggersMarketing plan for bloggers
Marketing plan for bloggers
 
Social media tools for marketing retirement communities
Social media tools for marketing retirement communitiesSocial media tools for marketing retirement communities
Social media tools for marketing retirement communities
 
Social Media for Small Businesses
Social Media for Small Businesses Social Media for Small Businesses
Social Media for Small Businesses
 
WordPress What Ya Need to Know: Branded
WordPress What Ya Need to Know: BrandedWordPress What Ya Need to Know: Branded
WordPress What Ya Need to Know: Branded
 
Check out my portfolio ;)
Check out my portfolio ;)Check out my portfolio ;)
Check out my portfolio ;)
 
The 9 Immutable aws of social media 2014
The 9 Immutable aws of social media 2014The 9 Immutable aws of social media 2014
The 9 Immutable aws of social media 2014
 
The Convergence of Search, Social and Content Marketing
The Convergence of Search, Social and Content MarketingThe Convergence of Search, Social and Content Marketing
The Convergence of Search, Social and Content Marketing
 
Optimizing Facebook for Business: Solutions For an ROI Driven Success Strategy
Optimizing Facebook for Business: Solutions For an ROI Driven Success StrategyOptimizing Facebook for Business: Solutions For an ROI Driven Success Strategy
Optimizing Facebook for Business: Solutions For an ROI Driven Success Strategy
 
#Mdsmc
#Mdsmc#Mdsmc
#Mdsmc
 
What's the plan for your master brand?
What's the plan for your master brand?What's the plan for your master brand?
What's the plan for your master brand?
 
Greg savage
Greg savageGreg savage
Greg savage
 
How to Crowdsource Content From Your Advocates
How to Crowdsource Content From Your AdvocatesHow to Crowdsource Content From Your Advocates
How to Crowdsource Content From Your Advocates
 

Mais de Chris Lema

Cada Segunda Cuenta
Cada Segunda CuentaCada Segunda Cuenta
Cada Segunda CuentaChris Lema
 
Every Second Counts - Speeding up WooCommerce
Every Second Counts - Speeding up WooCommerceEvery Second Counts - Speeding up WooCommerce
Every Second Counts - Speeding up WooCommerceChris Lema
 
Getting what you want without becoming who you're not
Getting what you want without becoming who you're notGetting what you want without becoming who you're not
Getting what you want without becoming who you're notChris Lema
 
Coupons Order Bumps & One-time Offers
Coupons Order Bumps & One-time OffersCoupons Order Bumps & One-time Offers
Coupons Order Bumps & One-time OffersChris Lema
 
eCommerce Segmentation
eCommerce SegmentationeCommerce Segmentation
eCommerce SegmentationChris Lema
 
Designing the Perfect Product Page
Designing the Perfect Product PageDesigning the Perfect Product Page
Designing the Perfect Product PageChris Lema
 
The Goal Is Conversion
The Goal Is ConversionThe Goal Is Conversion
The Goal Is ConversionChris Lema
 
Why WooCommerce
Why WooCommerceWhy WooCommerce
Why WooCommerceChris Lema
 
Selling WooCommerce
Selling WooCommerceSelling WooCommerce
Selling WooCommerceChris Lema
 
Optimize Your Store with Segmentation
Optimize Your Store with SegmentationOptimize Your Store with Segmentation
Optimize Your Store with SegmentationChris Lema
 
Improving Store Conversions
Improving Store ConversionsImproving Store Conversions
Improving Store ConversionsChris Lema
 
Scoping eCommerce Projects
Scoping eCommerce ProjectsScoping eCommerce Projects
Scoping eCommerce ProjectsChris Lema
 
Building the Fastest WooCommerce Store Ever
Building the Fastest WooCommerce Store EverBuilding the Fastest WooCommerce Store Ever
Building the Fastest WooCommerce Store EverChris Lema
 
Your Next WooCommerce Store
Your Next WooCommerce StoreYour Next WooCommerce Store
Your Next WooCommerce StoreChris Lema
 
Getting Ready for Gutenberg
Getting Ready for GutenbergGetting Ready for Gutenberg
Getting Ready for GutenbergChris Lema
 
Building an Online Course with WooCommerce
Building an Online Course with WooCommerceBuilding an Online Course with WooCommerce
Building an Online Course with WooCommerceChris Lema
 
Understanding GDPR in the context of WooCommerce
Understanding GDPR in the context of WooCommerceUnderstanding GDPR in the context of WooCommerce
Understanding GDPR in the context of WooCommerceChris Lema
 
Speeding Up WooCommerce
Speeding Up WooCommerceSpeeding Up WooCommerce
Speeding Up WooCommerceChris Lema
 
WordCamp Miami - WooCommerce Workshop
WordCamp Miami - WooCommerce WorkshopWordCamp Miami - WooCommerce Workshop
WordCamp Miami - WooCommerce WorkshopChris Lema
 

Mais de Chris Lema (20)

Cada Segunda Cuenta
Cada Segunda CuentaCada Segunda Cuenta
Cada Segunda Cuenta
 
Every Second Counts - Speeding up WooCommerce
Every Second Counts - Speeding up WooCommerceEvery Second Counts - Speeding up WooCommerce
Every Second Counts - Speeding up WooCommerce
 
Getting what you want without becoming who you're not
Getting what you want without becoming who you're notGetting what you want without becoming who you're not
Getting what you want without becoming who you're not
 
Coupons Order Bumps & One-time Offers
Coupons Order Bumps & One-time OffersCoupons Order Bumps & One-time Offers
Coupons Order Bumps & One-time Offers
 
eCommerce Segmentation
eCommerce SegmentationeCommerce Segmentation
eCommerce Segmentation
 
Designing the Perfect Product Page
Designing the Perfect Product PageDesigning the Perfect Product Page
Designing the Perfect Product Page
 
The Goal Is Conversion
The Goal Is ConversionThe Goal Is Conversion
The Goal Is Conversion
 
Why WooCommerce
Why WooCommerceWhy WooCommerce
Why WooCommerce
 
Selling WooCommerce
Selling WooCommerceSelling WooCommerce
Selling WooCommerce
 
Optimize Your Store with Segmentation
Optimize Your Store with SegmentationOptimize Your Store with Segmentation
Optimize Your Store with Segmentation
 
10 Questions
10 Questions10 Questions
10 Questions
 
Improving Store Conversions
Improving Store ConversionsImproving Store Conversions
Improving Store Conversions
 
Scoping eCommerce Projects
Scoping eCommerce ProjectsScoping eCommerce Projects
Scoping eCommerce Projects
 
Building the Fastest WooCommerce Store Ever
Building the Fastest WooCommerce Store EverBuilding the Fastest WooCommerce Store Ever
Building the Fastest WooCommerce Store Ever
 
Your Next WooCommerce Store
Your Next WooCommerce StoreYour Next WooCommerce Store
Your Next WooCommerce Store
 
Getting Ready for Gutenberg
Getting Ready for GutenbergGetting Ready for Gutenberg
Getting Ready for Gutenberg
 
Building an Online Course with WooCommerce
Building an Online Course with WooCommerceBuilding an Online Course with WooCommerce
Building an Online Course with WooCommerce
 
Understanding GDPR in the context of WooCommerce
Understanding GDPR in the context of WooCommerceUnderstanding GDPR in the context of WooCommerce
Understanding GDPR in the context of WooCommerce
 
Speeding Up WooCommerce
Speeding Up WooCommerceSpeeding Up WooCommerce
Speeding Up WooCommerce
 
WordCamp Miami - WooCommerce Workshop
WordCamp Miami - WooCommerce WorkshopWordCamp Miami - WooCommerce Workshop
WordCamp Miami - WooCommerce Workshop
 

Último

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaadityabelde2
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 

Último (20)

SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 

Building a Brand w/ Blogging

  • 1. Building! your brand! with a blog! @chrislema!
  • 2. The brand ! was what ! they said ! it was.! Building your Brand with a Blog - @chrislema!
  • 3. In those! days, it was! all about the! money.! Building your Brand with a Blog - @chrislema!
  • 4. Today, a brand! is what we say! it is.! ! Because of! the web &! social media.! Building your Brand with a Blog - @chrislema!
  • 5. This requires! a completely! new strategy.! ! Content ! Marketing.! ! Building your Brand with a Blog - @chrislema!
  • 6. We’re going to look at building ! your brand, with a blog.! Building your Brand with a Blog - @chrislema!
  • 7. Fame is a result, not an action. ! ! Brands work the same way.!
  • 8. Audience! Needs ! Answers! Content! Tone! Sharing! Building your Brand with a Blog - @chrislema!
  • 9. Audience:! ! Start narrow! And grow.! Building your Brand with a Blog - @chrislema!
  • 10. Needs:! ! Collect the ! questions ! you hear.! Building your Brand with a Blog - @chrislema!
  • 11. Answers:! ! Have an ! opinion.! ! It’s what ! makes! you unique.! Building your Brand with a Blog - @chrislema!
  • 12. Content:! ! Consistency! is critical.! ! But so is ! variety.! Building your Brand with a Blog - @chrislema!
  • 13. Tone:! ! Finding your! voice takes! time. ! Building your Brand with a Blog - @chrislema!
  • 14. Sharing:! ! Use every ! channel where! you’ll find your! (growing) ! audience.! Building your Brand with a Blog - @chrislema!
  • 15. My Blogging Results! Generosity Series! < 90 views / day! > 5600 views / day! Gradual Growth!
  • 16. My Twitter Results! There are no spikes.!
  • 18. Chris Lema! ! Daily blogger! chrislema.com! ! CTO & Chief Strategist! Crowd Favorite!