3. Carla Ferreira
Community Manager. GivenGain Foundation.

4. Social Media Etiquette

5. Facebook Etiquette

6. Facebook Etiquette
• Listen!
• Don‟t Like your own post.
• Don‟t ignore legitimate questions and comments.
• Don‟t post or tag photos of fans, customers, or
employees without permission.
• Don‟t ask for Likes for no reason.

7. Twitter Etiquette

8. Twitter Etiquette
• Listen!
• Don‟t automatically direct message people that follow
you.
• Don‟t over-hashtag your tweet.
• Don‟t hijack another company's hashtag.
• Don‟t use tricks or bots to get more followers.
• Beware of excessive self-promotion.
• Don‟t use too many keywords.
• Act like a human, not a robot.

9. Pinterest Etiquette

10. Pinterest Etiquette
• Don‟t be boring.
• Don‟t pin content with broken or incorrect links.
• Don‟t spam your followers with too many pins at once.
• Don‟t pin just your own material.
• Provide good descriptions for your pins.
• Give credit where credit is due.

11. LinkedIn Etiquette

12. LinkedIn Etiquette
• Take note of the more professional tone of the network.
• Don‟t join a group and immediately start self-promoting.
• Don‟t pester for recommendations.
• Endorse others but be authentic.

13. Guidelines and Tips

14. Personal vs. Professional
• Posting as the organisation or myself?
• Do not share your own personal content from the
organisation‟s social media accounts.
• Be careful especially when using Tweetdeck
• When posting as the organisation, do not write in the
first person.
• E.g. “I‟ve just uploaded a video on YouTube”
• Be careful of automated sharing from YouTube and
other social media platforms.

15. Basics: Grammar and Punctuation
• Do not use too many abbreviations
• Will people understand what I‟m saying?
• As far as possible do not use SMS language
• E.g. “Hi all u fans! Hope ur having a good day!”
• Be careful with spacing
• E.g. “We‟ve just launched a new programme ! ”
• E.g. “Read this interesting article on global
warminghttp://www.nrdc.org/globalwarming/”

16. • Privacy of beneficiaries when posting photos
• Especially when children are involved
• Privacy of staff members involved with campaigns
 E.g. photos taken at fundraising event and posted
on Facebook
Respecting privacy

17.  Do unto others…say „please‟ and „thank you‟
 Engage!
 Do not just broadcast
 Respond to questions, posts made by others on Facebook.
 Respond to tweets, thank people for retweets and favorite tweets.
 Use Hootsuite/Tweetdeck to monitor activity.
Social Media is a two-way street

18.  Is it okay to share the same message on multiple platforms?
 Yes and No
 Checklist:
 How do I communicate differently on these platforms?
 Are the audiences different? To what extent?
 Frequency that people visit the platform per day
 E.g. Twitter
To duplicate or not to duplicate

19.  What tone am I using on social media?
 Don‟t make Facebook your own personal pulpit
 Is it in line with our organisation‟s brand?
 Different tones for different types of content
 Celebrating success
 Thanking donors/supporters /volunteers
 Asking for donations
Tone of communication

20. • Asking for donations
• Fundraisers are not beggars
• People want to feel like they are part of something
bigger than themselves
• Focus on the impact when people do respond positively
to calls for donations.
• Testimonials/Feedback from donors/volunteers/Activists
Tone of communication

21. • Social media is about relationships.
• Your fans or followers could be your next donors
or Activists (peer-to-peer fundraisers)
• Create an environment where your supporters can network
with each other.
Building relationships

22. • Facebook covers may only contain 20% text
• May not contain calls to action
• Running a Facebook competition?
• Must be run via Apps on Facebook
• You must not use Facebook features or functionality
as a promotion‟s registration or entry mechanism.
• http://www.facebook.com/page_guidelines.php
Terms and Conditions

23. • Be professional but have fun!
• Work as a team
• When in doubt, Google it!
• Vary content and themes
• Ask your audiences‟ opinion
• Don‟t be scared to explore social media
• You cannot break it!
Tips

24. • Resources
• www.mashable.com
• www.socialmediaexaminer.com
• www.nonprofitmarketingblog.com
Resources

27. Thank You.
@GivenGain @carlaferreira1
www.facebook.com/givengain
www.givengain.com