This document describes an online marketing company focused on reaching the Hispanic market in the US and internationally. The company has an experienced team and offers a full range of digital marketing solutions like display advertising, direct response, email marketing, search engine optimization and media buying. It has a network of premium and long tail Hispanic websites across multiple categories like automotive, business, and lifestyle. The company uses advanced targeting capabilities to effectively reach Hispanic youth and other key demographics. It provides access to many quality Hispanic publishers and claims to make the large and growing Hispanic market accessible for advertisers.
2. Online marketing company focused on the Hispanic market in the
U.S. and internationally using a Network of Premium and Long Tail
Hispanic sites.
Our experienced team incorporates agency, publisher, and online
network experience in the Hispanic market.
Cost Effective Reach to Sought A er Hispanic Youth and 18-54
Demos
THE HISPANIC MARKET WITHIN REACH
3. Full Range of Solutions Advanced Targeting via DoubleClick
Display Network (CPM) Demographic: Age, Culture, Gender
Direct Response Language: Spanish, English, Bilingual
Email Marketing Geographic: City, State, Country, Region
SEO and SEM Behavioral Targeting: Retargeting
Creative Consultation
Media Buying
Ad Serving
Multiple Verticals
Automotive News / Media
Business/Finance Travel
Lifestyle/ Health / Beauty
Entertainment Sports
THE HISPANIC MARKET WITHIN REACH
6. • While online, 84% of US Hispanics read
the news at least once per month.
• Men (90%) are more likely than women
(79%) to read the news while on the
internet.
• ose under age 55 (85%) are more
likely to read the news online vs. those
ages 55+ (72%).
• Virtually all Hispanics with a college
degree (97%) read the news while online
at least once per month.
Source: Ipsos 2008
THE HISPANIC MARKET WITHIN REACH
7. Trusted newspaper covering business, Leading Colombian newspaper targeting an
politics, sports and more. affluent, educated audience.
THE HISPANIC MARKET WITHIN REACH
8. • 58% of US Hispanics who went online in the past
month watched some type of video.
• 54% of US Hispanics report having uploaded
photos in the past month.
• 47% of US Hispanics report downloading music.
• 40% of US Hispanics who went online in the past
month maintain their own social networking pro le
on a site such as Myspace, Facebook, and MiGente.
Source: Ipsos 2008
THE HISPANIC MARKET WITHIN REACH
9. Leading online radio station featuring a wide Perreo Radio is a popular Reggaeton and
range of musical genres. e site also offers Latin Rap site among Hispanic youth.
information on artists and trends.
THE HISPANIC MARKET WITHIN REACH
10. Bilingual news service that covers the most Top business magazine in Latin America targeting key
important stories in 11 different business executives.
sectors throughout Latin America.
THE HISPANIC MARKET WITHIN REACH
11. Sports Page of Vivelo Hoy, the Spanish Version Leading Spanish language site for Boxing News
of the Chicago Tribune. and Special Features.
THE HISPANIC MARKET WITHIN REACH
12. Popular site covering health, romance, Website by and for Mothers raising Spanish/English
entertainment, and beauty topics for Hispanic Bilingual children
women.
THE HISPANIC MARKET WITHIN REACH
13. Useful site that provides Latinos in the U.S. and Latin Digital arm of Sorpresa TV, the rst and only cable
America with high quality video content in a variety channel for U.S. Hispanic kids ages 2-17.
of digital formats.
THE HISPANIC MARKET WITHIN REACH
14. e Hispanic population will nearly triple to 133 million, representing
almost a 1/3 of total projected U.S. population of 439 million in 2050.
Hispanics tend to spend more time online while at home than the general
population (9.2 hours per week versus 8.5 hours).
U.S. Hispanic Internet usage at 21% is growing quickly, substantially
outpacing overall Internet usage at 6% during the same period ( June 07 to
June 08).
Hispanics are 44% more likely than the total U.S. population to be
in uenced by the Internet, speci cally with respect to
consumer electronics.
Source: comScore 2008, Ipsos 2008, eMarketer 2008, Vertis Communications 2008, Research and Markets
2006, Mintel Comperemedia 2007
THE HISPANIC MARKET WITHIN REACH
15. Contact us today
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San Francisco, California
Roberto Ernesto Gyemant
roberto@alcancemg.com
Cel. 510.499.6507
Ofc. 415.621.2684
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THE HISPANIC MARKET WITHIN REACH
