1. SCRATCH and WIN GAME
FB - LIKE/GATEWAY PAGE
Format:
Image
Image and html
Interativity:
User to Click Facebook “LIKE” Button
NOTE: This page will be bypassed if User has “LIKED”
the page other occasions
810 PX FIXED WIDTH
SCALABLE
HEIGHT
REGISTRATION PAGE
Format:
Image and html
Interativity:
User to Complete Form
NOTE: Validation to happen as an overlay
810 PX FIXED WIDTH
SCALABLE
HEIGHT
OPTIN OPTIONS:
- Official Rules
- Age Verification
- Optional:
YES, I WANT TO
RECEIVE SPECIAL
OFFERS FROM ....
2. SCRATCH and WIN GAME
GAME PAGE
Format:
Image
Image and html
Interativity:
User to Click Each Scratchable to Reveal WIN/LOOSE Combinations
NOTE: CFA to Program Scratchable Effect
810 PX FIXED WIDTH
SCALABLE
HEIGHT
LOOSING GAME
Format:
Image and html
Interativity:
As Board clear, Share and Loose Message to appear
810 PX FIXED WIDTH
SCALABLE
HEIGHT
INTRO and
INSTRUCTION
COPY
6 IDENTICAL
SCRATCHING
AREAS
Reference Link: http://www.cfapromo.com/CFAPromo/Rosetti_FB_ScratchToWin/html/game_LOST.html
LOOSE MESSAGE
TO APPEAR A
FEW SECONDS AFTER
BOARD IS CLEAR
SHARE MESSAGE
3. SCRATCH and WIN GAME
WINNING GAME
Reference Link: http://www.cfapromo.com/CFAPromo/Rosetti_FB_ScratchToWin/html/game_WON.html
WINNING GAME
Format:
Image and html
Interativity:
Redeem form to appear
810 PX FIXED WIDTH
SCALABLE
HEIGHT
REDEEM FORM
TO APPEAR , FIRST,
LAST and EMAIL
pre-filled from Initial
REGISTRATION FORM
PRIZE MESSAGE
Format:
Image and html
Interativity:
As Board clear, Win Message to appear
810 PX FIXED WIDTH
SCALABLE
HEIGHT
WIN MESSAGE
TO APPEAR A
FEW SECONDS AFTER
BOARD IS CLEAR
4. SCRATCH and WIN GAME
THANK YOU
Format:
Image
Image and html
810 PX FIXED WIDTH
SCALABLE
HEIGHT
SHARE:
Tell Friend Add-on
PRIZES
Format:
Image
Image and html
810 PX FIXED WIDTH
SCALABLE
HEIGHT
PRIZES:
Copy and Visual to
reflect promotion
Interativity:
User to Click “SHARE” Button to receive an extra entry
in the “drawing” prize
NOTE: This page will be bypassed if User has “LIKED”
the page other occasions
5. SCRATCH and WIN GAME
RULES
OVERLAY
FOOTER (ALL PAGES)
Link to Sponsor
Privacy Policy page
Interativity: User can access the rules from all pages footer
Disclaimer and Copyright
ADDITIONAL FB PIECES
Button
114x72
Icon
75x75
Post Copy
SCRATCH IT OUT
I just played Scratch & Win for
a fabulous new Rosetti handbag.
Try it yourself!