1. Evaluation
In what ways does your
media product use,
develop or challenge
forms and conventions of
real media products?

2. In the 1920’s experiments were first started with music tracks and visual
materials, from this time music videos have developed dramatically. Andrew
Goodwin has identified seven key features of a music video.
Goodwin says that in a music video there is a
relationship between the lyrics and the visuals with
the visuals either illustrating, amplifying or
contradicting the lyrics.
This is done in all music videos for example in
Bring the beat in
beyonces video for Love on top there are many
examples of when she illustrates the lyrics through
dance for example raising her hand and gesturing to
come in, for the lyrics ‘Bring the beat in’.
In our own music video we followed this convention
for example illustrating the lyric ‘with a whisper in my
ear i heard you say’.
With a whisper in my ear i heard you say

3. Another convention that Goodwin has identified was that particular music genres have their
own music video style and iconography.
Bonnie and Clyde music video
This can be seen for example with Jay Z, he
makes hip hop music and all of his music video
are the same style. Conventionally hip hop
artist like to build the image that they are
wealthy and have lots of ‘bling’. This is a
convention that Jay Z has always followed, in his
2002 video for Bonnie and Clyde, you can see
himself and Beyonce sat on a bed counting
money, nearly 10 years later in his video for
Otis, he is seen with an expensive car and
wearing lots of bling jewellery. Otis video
Our artist however is from the
Our music video garage genre. In the garage genre it
is conventional to have
performance shots in the music
video. In our own music video we
Show me love music video
have used many performance shots
to follow the conventions.

4. Lady Gaga
Another key feature that Andrew
Goodwin has identified is that the
artist may develop their own star
iconography. For example stars like
Lady Gaga, create a persona for
their audience, Lady Gaga is now
known for her crazy outfits.
Although our artists outfits are not
as wild as Lady Gaga’s we ourselves
tried to create an star image that
was simple and the audience could
relate to.
In our music video we used and developed the form and conventions. Our main focus was
audience pleasure, we wanted the audience to get a repeatability factor as we now live in the
era of YouTube where videos can be watched over and over again. In our video we used
mainly performance shots as it is conventional for the genre however we included a vague
storyline, which cannot be followed exactly to create a more interesting video to appeal to
our audience

5. Garage genre CD Covers
The Digi Pack is a key part in
constructing a star image.
often in the garage genre the
CD covers are simplistic as
are the ones of the left. We
wanted to follow the
conventions of the genre and
therefore used images of the
Our DigiPack
artist. A plain background
was used to keep the simply
factor however the city lights
effect was added over to
create an interesting and eye
catching cover to attract the
audience.