Goodwyn Tea is a Kolkata-based tea manufacturing startup that wanted to spread brand awareness and collect online orders for their direct-to-home tea range. Their strategy involved using performance-based platforms like Google Search, Facebook ads, and Google Display Network. They also revamped their website to elevate the brand and implemented a simple 3-step purchase process. This led to a 200% increase in website traffic and over 1000 monthly subscriptions/bookings, with a 0.3% click-through rate on Facebook ads.