2. September 22, 2016
Richard Vanderbilt
1234 Indigo Way
San Antonio
Dear Mr:
Thank you very much for giving me the opportunity to present the
enclosed proposal to market your home. I appreciate the time you spent
with me reviewing the features of your home and outlining your financial
goals and time considerations.
You will receive competent and professional service when you select me
and CENTURY 21 Northside to represent you. We will provide you with all
the information and resources you need to make your real estate
transaction as convenient and hassle-free as possible. I hope you will
select me as your agent in this very important transaction.
This proposal includes a comprehensive market analysis that will assist us in
determining the market value and pricing of your home. I hope the
information included on me and CENTURY 21 Northside will confirm that I
am best qualified to market your home.
Very truly yours,
Rick Tankersley
Director of Operations, REALTOR®
3. Marketing Your Home: Providing Answers
Over the course of this presentation, I will provide information
about myself and CENTURY 21 Northside:
� My experience in selling luxury properties
� The current market conditions that could affect the market value of your home
� The key factors and corresponding strategies to sell you home at the right price
point and according to your schedule
� The benefits of listing your home with a CENTURY 21 Fine Homes & Estates
Specialist
� Touch on all points you require to assure your confidence in our service
4. Marketing Your Home: Learning About you
My first responsibility is to listen to you.
� What attracted you to your home?
� Why are you selling your home?
� What is the time frame for your move? Is there a factor that calls for an exact
deadline?
� Are there any challenges that we might have in selling your home?
� Are there specific services that you seek from me?
� How can I help you feel confident that my services will meet your
requirements?
5. Why CENTURY 21 Northside?
We are specialists in the field of luxury real
estate.
We understand the nuances of marketing a
luxury property.
Combine that knowledge with the support
and global reach of the CENTURY 21®
brand,
and you've got a winning combination,
designed to maximize exposure to efficiently
connect buyers and sellers.
6. Your buyer could come from anywhere in the world.
With more than 40 years in business, our brand has built a global
network of over 101,000 independent sales professionals in
approximately 6,900 offices throughout 78 countries and territories.
7. century21global.com
All C21®
listings can be searched with language and currency
translations, to extend the reach of your property to the
predominately international buyers who use the site.
8. IN 2016 THE CENTURY 21 BRAND
RANKED “HIGHEST OVERALL
SATISFACTION FOR FIRST-TIME HOME
BUYERS, FIRST-TIME HOME SELLERS,
REPEAT HOME BUYERS, AND REPEAT
HOME SELLERS (Tied in 2016) AMONG
NATIONAL FULL SERVICE REAL ESTATE
FIRMS, THREE YEARS IN A ROW”
Century 21 Real Estate LLC swept the awards by receiving the highest ranking
among national real estate companies across all four customer satisfaction
segments:
• First-Time Home-Buyer Satisfaction
• Repeat Home-Buyer Satisfaction
• First-Time Home-Seller Satisfaction
• Repeat Home-Seller Satisfaction (Tied in 2016)
The CENTURY 21 brand received the highest numerical score among 5 real estate companies for first-time home buyers and sellers, repeat
home buyers and sellers (in a tie for repeat home buyer) in the J.D. Power 2014-2016 Home Buyer/Seller Satisfaction Study. 2016 study based
on 1,453 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March 2015
and April 2016, surveyed February-April 2016. Your experiences may vary. Visit jdpower.com
®
9. Leader in Consumer Brand Awareness
In 2016, the CENTURY 21®
System
continued to maintain the highest brand
awareness level among consumers
presented with a list of other real estate
organizations.
Q “Please tell me which of these real estate
agencies you have ever seen or heard of?”
(Base: 1,200 respondents: Sold or purchased a
home in the past 2 years, or plan to sell or
purchase a home in the next 2 years; results
significant at a 90% Confidence level)
Study Source: 2016 Ad Tracking Study. The survey results are based
on 1,200 online interviews with a national random sample of adults
(ages 18+) who are equal decision makers in real estate transactions
and active in the real estate market (bought or sold a home within the
past two years or, plan to purchase or sell a home within the next two
years).
- Brand awareness question based on a sample of 1,200 respondents.
Results are significant at a 90% confidence level, with a margin of error
of +/-2.4%.
The study was conducted by Millward Brown, a leading global market
research organization, from May 4 - May 25, 2016.
10. The Most Recognized Name in Real Estate
As in previous years, consumers selected
the CENTURY 21®
System as “the most
recognized name in real estate” when
presented with a list of real estate
agencies.
Thirty-five percent of individuals surveyed
identified CENTURY 21®
as the most recognized
brand. The nearest competitor lagged a
substantial six percentage points behind.
Study Source: 2016 Ad Tracking Study. The survey results are based
on 1,200 online interviews with a national random sample of adults
(ages 18+) who are equal decision makers in real estate transactions
and active in the real estate market (bought or sold a home within the
past two years or, plan to purchase or sell a home within the next two
years).
- Recognition question based on consumers aware of brand in
question. Results are significant at a 90% confidence level, with a
margin of error of +/- 2.4%.
The study was conducted by Millward Brown, a leading global market
research organization, from May 4 - May 25, 2016.
11. The Unique Value of Your Home
In order to take advantage of the comprehensive marketing that
the CENTURY 21 Fine Homes & Estates®
program offers, it is
important that I understand your home as well as you do.
The following discussion points will help me see the home through your eyes,
and identify the features that might be most attractive to a potential buyer:
• What initially drew you to this property?
• What features of the home have you especially enjoyed?
• What qualities could a buyer (or buyer’s representative) miss
during a walk-through that I should know about?
Highlighting the unique features and benefits of your home is essential in
ensuring that it receives the value it deserves. I can help you to identify
what’s trending right now and how your home fits into that picture.
12. The Two Factors that Sell Homes
Exposure and the right price (dictated by perceived value as well
as current market conditions).
• The more accurately your home is priced, the more prospects will be
attracted to it.
• The more people who are exposed to your home, the better the
chances of finding the buyer who will pay the most for it.
13. Pricing Your Home to Sell
Intelligent Pricing
By pricing your property at market value, you
expose it to a much greater percentage of
prospective buyers.
This increases your chances for a sale while
ensuring a final sale price that properly reflects
the market value of your home.
The Effect of Overpricing
Improper pricing may lead to a below market
value sale price, or even worse, no sale at all.
Your home has the highest chances for a fruitful
sale when it is new on the market and the price
is reasonably established.
Activity vs. Timing
A property attracts the most attention,
excitement and interest from the real estate
community and potential buyers when it is first
listed on the market.
Improper pricing at the time of initial listing
misses out on this peak interest period and may
result in your property languishing on the
market.
16. Print Advertising
duPont REGISTRY | Robb Report Home & Style | New York Times Luxury
Properties | International New York Times (formerly International Herald
Tribune) | Unique Homes | The Economist | CENTURY 21 Fine Homes &
Estates®
Magazine
17. Collateral Material
Postcards, flyers, trifold brochure, business card-sized flyer, 2-sided flyers,
4-sided brochures, Just Listed and Just Sold postcards and notecards
18. Where Buyers Found the Home
They Actually Purchased Last Year
(Only 1% of buyers found their home in the newspaper.)
Source: 2015 National Association of REALTORS®
Profile of Home Buyers and Sellers
19. Attracting Buyers
Did you know...
• 88% of home buyers use the internet
to search for a new home.*
• Among buyers who used the internet
to search for homes, 44% found the
home purchased through the internet.*
• 57% of home buyers used a mobile or
tablet website or application to search
for a home.*
• 66% of mobile searchers found the
home they ultimately purchased with
a mobile application.*
• Only 1% of home buyers found the
home they purchased in a
newspaper.*
More than 500 real estate search
websites will feature YOUR property.
Your home will not only stand out
from others, it will be highly visible
to affluent buyers.
*2015 National Association of REALTORS®
Profile of Home Buyers and
Sellers.
20. A Unique Property Deserves
A Unique Property Site
By creating a Unique Property Site for each of my listings, I am able
to attract online buyers as well as provide local buyers with fast
and comprehensive information about your property.
These days, it’s easy for properties to get lost among the thousands
of real estate listings added to the market each and every day.
Your Unique Property Site will ensure that your property stands out
from the crowd!
21. Mobile Ready
People are accessing property
websites via their mobile devices
more than ever before.
That's why I have a mobile version
created for every property I list.
When a mobile visitor attempts to
access your property site, they will
be automatically redirected to a
mobile version designed
specifically for their device!
They can even access your listing details by scanning your
very own QR code.
22. Winning Today’s
Connected Consumer
Connected consumers - those who drive their home search through a
combination of mobile and desktop tools - are the most valuable.*
� The average U.S. Household has 5 connected devices
� 79% of consumers will leave a non-mobile optimized site
� View up to 7 different websites during search
� 6X more likely to request a showing
� 4X more likely to buy a home
The technology I use enables me to provide the level of service
demanded by today’s consumers, and work with speed, insight
and personalization to get my listings sold.
* 2014 ZipRealty Home Buyer Survey
23. My Website and Mobile app
� Leverages the CENTURY 21®
Zap state-of-the-art suite of digital
products that help attract and engage online consumers.
- Website, mobile website and mobile app
� I can add my comments about listings, which is shown to attract
more buyers.
� I can monitor a potential buyer’s activity on the site and predict
who is “ready” so I can reach out at the right time.
24. Full Screen Photos
Your home will be showcased with a beautifully designed
slideshow that displays your property FULL SCREEN and
tablet-ready!
*Photos are the #1 thing that buyers want to see online!
Source: 2015 National Association of REALTORS®
Profile of Home Buyers and Sellers.
25. Importance of Agent Response Time -
According to Buyers
100% of Internet Buyers said that agent response time was important.
Source: 2015 National Association of REALTORS®
Profile of Home Buyers and Sellers.
26. Your Buyers Reach Me In An Instant
We have the technology:
LeadRouterSM
is a software
application that enables me to
receive buyer leads for your
property from wherever they are,
instantaneously.
27. Keeping You Informed
THE GOLDEN RULER®
Our exclusive "GOLDEN RULER" tool
is a listing measurement device. It
can provide reports on a regular
basis on the number of online
consumer views and leads your
property listing receives.
28. Posting Professionally Designed Materials to the
Web
Social Media and the Web are both powerful tools for generating
substantial traffic to your property.
My postings are professionally designed to get more buyers to your
listing.
Your property will stand head and shoulders above the
competition.
30. Factors that Influence the Value of Your Home
Factors that have no impact on the current value of your home:
• What you paid for it
• Certain investments made in the property
• What you want to net from the sale
• What those outside the industry believe the property is worth
31. Comparative Market Analysis Summary
Currently On The Market
Address Style Beds Baths Year Sqft Sold Price List Price
11403 Cat Springs Two Story 4 6 2008 7029 $1,695,000
11026 Anaqua Springs One Story 5 6 2006 6186 $1,699,000
11010 Anaqua Springs Two Story 4 5 2005 6746 $1,699,900
25306 Miranda Ridge One Story 4 5 2017 6205 $1,725,000
Average of 4 Properties: $1,704,725 Min: $1,695,000 Max: $1,725,000 Median: $1,699,450
32. Map of Comparable Properties
Ref # Status Address
1 Currently On The Market 11403 Cat Springs
2 Currently On The Market 11026 Anaqua Springs
3 Currently On The Market 11010 Anaqua Springs
4 Currently On The Market 25306 Miranda Ridge
33. Comparable Properties
Currently On The Market
11403 Cat Springs
List Price: $1,695,000 DOM: 3
List$ SqFt: $241 Sold$ SqFt: Subdiv: Anaqua Springs R
Year Built: 2008 SqFt: 7029 Lot: Corner
Bedrooms: 4 Style: Two Story Pool: In Ground Pool
Bathrooms: 6 Style: Spanish Inter: Three Living Are
Heat: Central Extr: 4 Sides Masonry Inter: Separate Dining
Air: Three+ Central Prkng: Three Or More Ca Inter: Eat-In Kitchen
Frpl: Two Floor: Carpeting Exter: Patio Slab
Frpl: Family Room Floor: Ceramic Tile Exter: Covered Patio
Remarks: Impressive Custom Built Stadler Estate Nestled On 1.64 Premium
Corner LotWith Space To Expand!Sophisticated Entry To Study. Modern &
Open Gustavo Arredondo Design.Entertainer's Floorplan Highlighted By
Mediterranean Features.Stylish Open Kitchen.Private Master Retreat With
Designer Ensuite & Massive Walk In Closet!Luxurious Sized Secondary
Bedrooms!
Currently On The Market
11026 Anaqua Springs
List Price: $1,699,000 DOM: 836
List$ SqFt: $275 Sold$ SqFt: Subdiv: Anaqua Springs R
Year Built: 2006 SqFt: 6186 Lot:
Bedrooms: 5 Style: One Story Pool: In Ground Pool
Bathrooms: 6 Style: Contemporary Inter: Two Living Areas
Heat: Central Extr: 4 Sides Masonry Inter: Separate Dining
Air: Three+ Central Prkng: Three Or More Ca Inter: Eat-In Kitchen
Frpl: Three+ Floor: Wood Exter:
Frpl: Gas Floor: Other Exter:
Remarks: One Story Contemporary Chalet Custom Home, 5 Bdrms, 5 1/2 Baths
On 2.04 Acres.Trowled Walls, Large Gallery Entrance W/Massive Glass & Metal
Front Doors. Rock Accents, Cathedral, Groin & Other Magnificient Ceilings.
Enormous State Of The Art Kitchen W/Granite, Large Island That Opens To A
Fam Rm. Master Bdrm W/Sitting Area, Fireplace & Mini Kitchen + Exercise
Area.
Currently On The Market
11010 Anaqua Springs
List Price: $1,699,900 DOM: 184
List$ SqFt: $252 Sold$ SqFt: Subdiv: Anaqua Springs R
Year Built: 2005 SqFt: 6746 Lot: Bluff View
Bedrooms: 4 Style: Two Story Pool: In Ground Pool
Bathrooms: 5 Style: Split Level Inter: Three Living Are
Heat: Central Extr: 4 Sides Masonry Inter: Liv/Din Combo
Air: Three+ Central Prkng: Three Or More Ca Inter: Eat-In Kitchen
Frpl: Three+ Floor: Carpeting Exter: Private Tennis
Frpl: Family Room Floor: Marble Exter: Patio Slab
Remarks: Spectacular Old World Villa With Unforgettable Sunset Views Of The
Hill Country.OutdoLiving Is 5-Star Resort Worthy Incl Covered Flagstone Patios,
Outdoor Kitchen, Pool, Spa, Waterfall, Outdoor Fireplace And Lighted Sports
Crt W/Tennis & Hoops. Impressive Interior With Hardwood And Cast Stone
Floors, Hand Crafted Wood Beams,Top Chef Kitchen,Study With Fireplace.
34. Comparable Properties
Currently On The Market
25306 Miranda Ridge
List Price: $1,725,000 DOM: 14
List$ SqFt: $278 Sold$ SqFt: Subdiv: Anaqua Springs R
Year Built: 2017 SqFt: 6205 Lot: Corner
Bedrooms: 4 Style: One Story Pool: In Ground Pool
Bathrooms: 5 Style: Spanish Inter: Three Living Are
Heat: Central Extr: 4 Sides Masonry Inter:
Air: Two Central Prkng: Three Or More Ca Inter:
Frpl: Three+ Floor: Ceramic Tile Exter: Patio Slab
Frpl: Living Room Floor: Wood Exter: Covered Patio
Remarks: New Transitional Architecture By Gustavo Arredondo And Diamante
Custom Homes.6,200 Sf Open Concept Single Story Plan On A Gorgeous
Corner Greenbelt Lot. Plans Already Complete Feature A Split Master Suite, 3
Living Areas, Huge 3 Car, 2 Entertaining Bars, Gameroom With Juice Bar For
The Kids, Large Chef's Kitchen With Butler's Area, Planning Center, Split Guest
Ensuite.
35. Currently On The Market
11403 Cat Springs
List Price: $1,695,000 DOM: 3
Description
Impressive Custom Built Stadler Estate Nestled On 1.64 Premium Corner Lot With Space To Expand!Sophisticated
Entry To Study. Modern & Open Gustavo Arredondo Design.Entertainer's Floorplan Highlighted By
Mediterranean Features.Stylish Open Kitchen.Private Master Retreat With Designer Ensuite & Massive Walk In
Closet!Luxurious Sized Secondary Bedrooms!Cutting Edge Theater&Huge Game Room With Wetbar!Resort Style
Backyard With Gorgeous Covered Patios,Stone Features,Grotto,Waterfalls,Fireplace & Outdoor Kitchen!
Property Details
Subdiv: Anaqua Springs R
Year Built: 2008
Style: Two Story
Style: Spanish
Exterior: 4 Sides Masonry
SqFt: 7029
Bedrooms: 4
Bathrooms: 6
Parking: Three Or More Ca
Heat: Central
Fuel: Electric
Air: Three+ Central
Fireplace: Two
Fireplace: Family Room
Int Feat: Three Living Are
Int Feat: Separate Dining
Int Feat: Eat-In Kitchen
Floors: Carpeting
Floors: Ceramic Tile
Ext Feat: Patio Slab
Ext Feat: Covered Patio
36. Currently On The Market
11026 Anaqua Springs
List Price: $1,699,000 DOM: 836
Description
One Story Contemporary Chalet Custom Home, 5 Bdrms, 5 1/2 Baths On 2.04 Acres. Trowled Walls, Large Gallery
Entrance W/Massive Glass & Metal Front Doors. Rock Accents, Cathedral, Groin & Other Magnificient Ceilings.
Enormous State Of The Art Kitchen W/Granite, Large Island That Opens To A Fam Rm. Master Bdrm W/Sitting
Area, Fireplace & Mini Kitchen + Exercise Area. Luxurious Master Bath W/Spa Tub, Grand Walk-In Shower, Huge
Closets, His/Her Granite Vanities, Large Office, Pool/Spa/Outdoor Kitchen.
Property Details
Subdiv: Anaqua Springs R
Year Built: 2006
Style: One Story
Style: Contemporary
Exterior: 4 Sides Masonry
SqFt: 6186
Bedrooms: 5
Bathrooms: 6
Parking: Three Or More Ca
Heat: Central
Fuel: Natural Gas
Air: Three+ Central
Fireplace: Three+
Fireplace: Gas
Int Feat: Two Living Areas
Int Feat: Separate Dining
Int Feat: Eat-In Kitchen
Floors: Wood
Floors: Other
Ext Feat:
Ext Feat:
37. Currently On The Market
11010 Anaqua Springs
List Price: $1,699,900 DOM: 184
Description
Spectacular Old World Villa With Unforgettable Sunset Views Of The Hill Country.Outdo Living Is 5-Star Resort
Worthy Incl Covered Flagstone Patios, Outdoor Kitchen, Pool, Spa, Waterfall, Outdoor Fireplace And Lighted
Sports Crt W/Tennis & Hoops. Impressive Interior With Hardwood And Cast Stone Floors, Hand Crafted Wood
Beams,Top Chef Kitchen,Study With Fireplace. Awesome Craft Room/Mud Room/Laundry Combo. Master Suite
Is Memorably Beautiful. 22-Ft Ceilings In Master Bath W/Exercise Rm And Night Kitchen.
Property Details
Subdiv: Anaqua Springs R
Year Built: 2005
Style: Two Story
Style: Split Level
Exterior: 4 Sides Masonry
SqFt: 6746
Bedrooms: 4
Bathrooms: 5
Parking: Three Or More Ca
Heat: Central
Fuel: Electric
Air: Three+ Central
Fireplace: Three+
Fireplace: Family Room
Int Feat: Three Living Are
Int Feat: Liv/Din Combo
Int Feat: Eat-In Kitchen
Floors: Carpeting
Floors: Marble
Ext Feat: Private Tennis
Ext Feat: Patio Slab
38. Currently On The Market
25306 Miranda Ridge
List Price: $1,725,000 DOM: 14
Description
New Transitional Architecture By Gustavo Arredondo And Diamante Custom Homes. 6,200 Sf Open Concept
Single Story Plan On A Gorgeous Corner Greenbelt Lot. Plans Already Complete Feature A Split Master Suite, 3
Living Areas, Huge 3 Car, 2 Entertaining Bars, Gameroom With Juice Bar For The Kids, Large Chef's Kitchen With
Butler's Area, Planning Center, Split Guest Ensuite, Sparkling Resort Style Pool, Private Backyard, & Hike/Bike Park
In Front! Soaring Ceilings With Custom Treatments Will Blow You Away.
Property Details
Subdiv: Anaqua Springs R
Year Built: 2017
Style: One Story
Style: Spanish
Exterior: 4 Sides Masonry
SqFt: 6205
Bedrooms: 4
Bathrooms: 5
Parking: Three Or More Ca
Heat: Central
Fuel: Electric
Air: Two Central
Fireplace: Three+
Fireplace: Living Room
Int Feat: Three Living Are
Int Feat:
Int Feat:
Floors: Ceramic Tile
Floors: Wood
Ext Feat: Patio Slab
Ext Feat: Covered Patio
39. Comparative Market Analysis
11403 Cat Springs 11026 Anaqua
Springs
11010 Anaqua
Springs
25306 Miranda
Ridge
Status N A A A
List Price $1,695,000 $1,699,000 $1,699,900 $1,725,000
List$ SqFt $241 $275 $252 $278
Sold Price
Sold$ SqFt
Contract Date
Sold Date
DOM 3 836 184 14
Subdiv Anaqua Springs R Anaqua Springs R Anaqua Springs R Anaqua Springs R
Year Built 2008 2006 2005 2017
Style Two Story One Story Two Story One Story
Style Spanish Contemporary Split Level Spanish
Exterior 4 Sides Masonry 4 Sides Masonry 4 Sides Masonry 4 Sides Masonry
SqFt 7029 6186 6746 6205
Bedrooms 4 5 4 4
Bathrooms 6 6 5 5
Parking Three Or More Ca Three Or More Ca Three Or More Ca Three Or More Ca
Heat Central Central Central Central
Fuel Electric Natural Gas Electric Electric
Air Three+ Central Three+ Central Three+ Central Two Central
Fireplace Two Three+ Three+ Three+
Fireplace Family Room Gas Family Room Living Room
Int Feat Three Living Are Two Living Areas Three Living Are Three Living Are
Int Feat Separate Dining Separate Dining Liv/Din Combo
Int Feat Eat-In Kitchen Eat-In Kitchen Eat-In Kitchen
Floors Carpeting Wood Carpeting Ceramic Tile
Floors Ceramic Tile Other Marble Wood
Ext Feat Patio Slab Private Tennis Patio Slab
Ext Feat Covered Patio Patio Slab Covered Patio
Ext Feat Bar-B-Que Pit/Gr Covered Patio Gas Grill
Pool/Spa In Ground Pool In Ground Pool In Ground Pool In Ground Pool
Lot Corner Bluff View Corner
Foundation Slab Slab Slab Slab
Water/Sewer Water System Water System Water System Water System
Water/Sewer Septic Septic Septic Aerobic Septic
40. Comparative Market Analysis Statistics
Graphic Analysis of Currently On The Market Properties
Summary Statistics of 4 Properties:
Average Price: $1,704,725
High Price: $1,725,000
Low Price: $1,695,000
Median Price: $1,699,450
Average $ per SqFt: $261.50
Average Year Built: 2009
Average Days On Market: 259
43. Thank you for taking the time to review my plan
to sell your home.
Do you have any questions about what we have discussed? Are you ready
to list your home with CENTURY 21 Northside and me?