2. What changes and what remains the same?
• Technology changes every day - it’s important to ground
yourself in the elements of storytelling that don’t change.
• Relatability – we have a compelling need to tell and
share stories.
• Selection and emphasis
• Beginning, middle and end
3. Content Creator
noun
A content creator produces entertaining or educational material that caters to the
interests and challenges of a target audience. The content they produce can take
many forms, including blog posts, videos, ebooks, photos, and infographics.
4. What we’ll discuss
• Social media
• Videos: social and explainer
• Animations
• Infographics and data
visualisation
• Best practice tips
6. Twitter
• How do you stand out on a social
network that has over 320 million
monthly active users?
• Attention grabbing, thumb-stopping
content
• Imagery is key
• https://spark.adobe.com/sp/projects
7. Uses of video
Content marketing
• Explainer videos
• Presentations
• Video blogs (vlogs)
• Webinars
• Adverts
• Interviews
• Live streams
8. Ask yourself
• Why do I want to tell this story?
• Who will be watching this?
• What’s my angle?
• What should they take away from this?
• Why will they care about this story?
• What value will this provide?
9. Video and Animation
Good for showing processes
Important to have a clear script and to
practice communicating it
• https://www.renderforest.com/
• https://biteable.com/animation/
• https://www.moovly.com/
• https://www.animaker.com/
• https://www.powtoon.com/home/
• Videoscribe:
https://www.youtube.com/watch?v=fAICy
&t=3s
11. Tweets with video get more engagement:
• 2.5 times more replies
• 2.8 times more retweets
• 1.9 times more favourites
(Sprout Social)
12. Keep it short
• Trend for shorter and shorter videos
• 45% of viewers will stop watching a video after 1 minute and
60% by 2 minutes, according to Visible Measures
• Social video should be watchable with the sound off
• Vertical videos
Livestreams
13. Tips
• Entertain, inspire or educate
• Be attention grabbing – have your main message in the first few
seconds
• Don’t require sound – imagine your own behaviour on social
media
• Add captions/subtitles
• Upload natively (uploading file directly, rather than linking it) –
more likely to be seen on Facebook
15. The value of data visualisation
https://vimeo.com/29684853
16. How do you decide when data will
benefit from visual storytelling?
17. Quantity & character
Quantity of data
• More than one number, usually
multivariate.
• Not just putting a number in a circle.
• comparison
• change
• composition
Character or type of data
• When visualising will speed up or deepen
understanding.
19. Colour
• Great when used well. Otherwise, it can
distract or misdirect
• Use a single colour to represent the same
type of data.
• Watch out for strong colour associations
• Select colours appropriately. Some colours
stand out more than others, giving
unnecessary weight to that data.
• https://color.adobe.com/
• https://coolors.co/
20. A
A
B
B
C
C
2012 2013
2012 2013
A B C D E F G
A B C D E F G
A
B
C
D
E
F
G
A B C D E F G
2012
2013
A
B
C
D
E
F
G
Change Comparison Composition Correlation
A B C D E F G
21. Using data to tell a story
1. Only visualise your data when it’s necessary.
Sometimes the information is stronger as text.
2. One story per chart/ infographic.
Audience, medium and subject matter will determine the size and shape of your story.
3. If your infographic has many sections, break it into
manageable chunks.
Think about how you memorise a phone number.
23. • Colour: Stick to a few colors within your colour scheme.
• Hierarchy: Lead your reader’s eye through your work.
• Illustrations: Make sure they complement content, not
overpower.
• Typography: Use one font family and consistent weights and
sizes throughout.
• Data: Visualise where it will help the reader, avoid redundancy,
and present the data in the most compelling format.
• Icons: Use icons that are clear
• Format: Know where your work will live, and optimise it for that
platform.
General design tips
Notas do Editor
Democratisation of storytelling technology.
Cheaper and quicker to get a story made and online
Free/cheap software and tools, videos filmed on phones, podcasts recorded on phones, images taken on phones.
A lot of these are inter-connected, especially now. So when I talk about social media I’ll be talking about images infographics and video. And when I’m talking about each of them specifically, I’ll be talking about social media, and so on.
I’m mainly going to be showing you some best practice examples of some of these and then providing some tips and some helpful websites at the end. I’ll share around these slides after as well.
Instagram – popularity of instagram stories
Facebook – harder to reach audiences without paying now
Replying to people to increase engagement
The way the algorithm works & the way our brain works – we process images faster than we do text. Our attention is also piqued by images.
Mention content marketing here: providing the viewer with useful information. There’s value in watching it. Ask if anyone has seen those Tasty videos where they show you how to make a meal or a cake in about 30 seconds.
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)