Can you be successful without a plan for rolling out your collaboration initiative to users? Maybe. But it's going to cost you more and take you longer, and there's no guarantee your users will fully embrace it in the long run. Join collaboration expert Michael Sampson as he explains how applying the necessary time and resources upfront pays dividends.
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Webinar - Why Winging It Isn't a Strategy
1. Featuring:
Collaboration Michael Sampson
Collaboration Strategist
Insights Moderated by:
Why Winging It Isn’t Isaac Garcia
a Strategy CEO and Co-founder
Central Desktop
2. What is Central Desktop?
A complete,
cloud-based
social collaboration
platform
for business
3. Agenda
● Webinar Introduction (5 mins)
● Featured Speaker: (40 mins)
Michael Sampson
● Q&A Session (15 mins)
4. Who We Are
● Founded in 2005
● HQ in Los Angeles, CA
● 500,000 users globally
● 40% of the Fortune 1000
use our product
● Award-winning cloud-based
collaboration platform
5. How We Help
Simplify the Way You Work
Centralize your work securely in the cloud.
Work Faster
Eliminate unnecessary work so you can focus on what matters.
Get People Involved
Gain insight into your people, work styles and projects.
You Can Count on Us
We work with you to help solve your unique business challenges.
7. Professional Services
Having over 500,000 active
users, we know a thing or two
about getting you set up for
success from Day 1!
SuccessStart Professional
Implementation Services
Trust our team of advisors:
Increase initial and sustainable user
adoption
Seamless transition from current
systems
Map your current business process to
Central Desktop for optimal Premier Support
configuration of your account
Results:
92% customer satisfaction
1,000s of successful new customer
implementations
28% increase in user activity http://www.centraldesktop.com/services
40% increase in system utilization success@centraldesktop.com
8. Agenda
Wavers - Help or Hindrance?
Impact of Winging It
Typical Challenges
Developing Your Plan
9. Where am I coming from?
• Collaboration Strategist
– Author
– Workshop Leader
– Analyst
• Work with end-user organizations
• Making Collaboration Work
– Strategy
– Governance
– User Adoption
12. Book: User Adoption Strategies
• User adoption is the #1
challenge with
collaboration tools and
approaches
– Theory
– Framework
– Practical Strategies
– Developing an
Approach
michaelsampson.net/useradoption.html
13. Four Stage Model of User Adoption
Cultivating
Winning Enlivening Making
Basic
Attention Applicability It Real
Concepts
14. Next Book: Collaboration Roadmap
• Collaboration Roadmap
– Taking a Business-
and People-Centric
Approach
• Doing “the business
stuff”
– Technology
– Governance
– Engagement
– User Adoption
• Due 2011
michaelsampson.net/collaborationroadmap.html
16. Really Understand the Technology
Outline the Vision
Accept Technology is a Small Factor in
Success
Determine Your Governance Approach
Make Every Effort to Engage the Business
Apply Intentional Energy to Adoption
Pursue Increasing Value
17. “the way we “the way we “the way we
work now” work new” work now”
“adoption”
Adoption Happens at a Particular Time
18. 1
Wavers - Help or Hindrance?
Wavers - Help or Hindrance?
Impact of Winging It
Typical Challenges
Developing Your Plan
34. $200 license
400 $200 training
people $40
maintenance
1200
people
$200 license
800
people
$40
maintenance
35. 400 $176,000
people
1200
people
800 $192,000
people
36. 200 $88,000
1200 $280,000
people
1000 wasted
“un-adopted”
37. IMPACT 3
No adoption = littered landscape
Greater number of “half-adopted” tools
Confusion among staff about what to use
High ongoing fees and support costs
38. 3
Typical Challenges
Wavers - Help or Hindrance?
Impact of Winging It
Typical Challenges
Developing Your Plan
39. ROADBLOCKS 1
Roadblocks from Individuals
Fear of the Unknown
Comfort with the Status Quo
Pushback on Being Forced to Change
No Sense of Possible Future Benefit
40. “the way we “the way we “the way we
work now” work new” work now”
Why should “We are not
they be? interested”
41. “the way we “the way we “the way we
work now” work new” work now”
“We can’t see
how to use
the tools”
Coaching and mentoring support
42. ROADBLOCKS 1
Roadblocks from Individuals
Being a Key Stakeholder in the Status Quo
Gives transparency (“work-in-progress”)
Bad previous experience
The system is terrible
43. “the way we “the way we “the way we
work now” work new” work now”
What value “This is worse
was being than what
pursued? we had before”
44. ROADBLOCKS 2
Roadblocks from Groups
Group Habits
Irrevocable Change
Work Practice and Technology are Inseparable
45. “the way we “the way we “the way we
work now” work new” work now”
Have you “We are too Make other
made it too busy for new groups more
hard? things” successful
46. ROADBLOCKS 3
Roadblocks from
Organizations
Organizational Culture
Inconsistency (vision, direction)
Time (“schedule-slammed”)
Playing Politics
Other Systems
47. “the way we “the way we “the way we
work now” work new” work now”
Cultivate
Where is the “This is not
internal
driving force supported
exemplar
coming from? in our culture”
stories
51. MAKING
IT REAL
ENLIVENING
CULTIVATING APPLICABILITY
BASIC
WINNING
CONCEPTS
ATTENTION
Each piece represents one stage
52. Zero
Other
Facilitated Option
Web-
Group s
based
Re-
Training
Imagining MAKING
Exemplar
Stories IT REAL
ENLIVENING
CULTIVATING APPLICABILITY
BASIC
WINNING
CONCEPTS
ATTENTION
Select one main strategy for each stage