Learn how internet marketing firm Increase Visibility boosts team communication and manages over 300 clients globally using Central Desktop's collaboration platform.
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Internet Marketing Firm Boosts Team Communication and Manages over 300 Clients Online
1. COMPANY NAME
Internet Marketing Firm Boosts Team Communication and
Increase Visibility
Manages Over 300 Clients Online
INDUSTRY The Challenge: Managing 300 Clients Internally
Internet Marketing
With more than 300 clients, five company divisions and 15 teams, Increase Visibility needed a central
hub to house all of its project and client information. Each client had numerous files and documents
HEADQUARTERS associated with its account that needed to be saved somewhere that the entire team could access. The
Aliso Viejo, CA team also needed an easy way to hold internal discussions about the client projects.
Having an easily accessible archive of all client work was particularly important to Increase Visibility's
WEBSITE executive team as well. "From an operations standpoint, I need to be able to go to one place that lets
http://www.increa me see at a glance where we are with each division and its tasks," said Fabiano Moura, COO of Increase
sevisibility.com/ Visibility.
ABOUT INCREASE
The Solution: Central Desktop to Organize Teams and Centralize Files
VISIBILITY
Increase Visibility was previously using Basecamp but as the company grew, Fabiano recognized the
Increase Visibility need for a more robust online collaboration tool. After evaluating several other solutions, the company
offers online selected Central Desktop for its breadth of features, including its integration with Microsoft Outlook.
marketing services
With some help from the Central Desktop support team, Increase Visibility's files were transferred from
such as search engine
Basecamp over one weekend. After a few months of ramp up time, Increase Visibility developed an
optimization, pay per effective system for using Central Desktop including a
click management,
training process for new employees and workspace
templates for clients.
reputation
“Since we started using
management and As soon as a new client was signed on, a workspace was
created and the documents outlining what services were Central Desktop, there’s been
social media
sold were saved in it. The assigned team would then be at least a 50% increase in the
marketing. The firm invited into the workspace and begin building out the
client project's tasks and milestones. This way everything
effectiveness of our
serves clients ranging
was monitored and tracked throughout the duration of communication and
from small businesses
the project. organization.”
to Fortune 100
companies. Using Central Desktop as a centralized repository for files
and discussions improved Increase Visibility's productivity ~ Fabiano Moura,
by at least 50%. Fabiano also felt that because the teams COO
Ready to try Central were communicating more effectively through Central
Desktop Desktop, Increase Visibility enjoyed a 25% increase in
client retention.
c
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