What is a minimally viable persona? How can you use buyer persona profiles in your sales, marketing, and other aspects of your business? Learn this and more about ingagements for businesses.

1. Ingagements
Buyer Persona Profiles
Development, Application, Testing & Analysis
#ingagements
@minetmarketing
minternetmarketing.com

2. Agenda &
Format
o Mindset & background
o Process & examples
o Advice & action
#ingagements
@minetmarketing
minternetmarketing.com

3. Marketers as
matchmakers
Where are
the nice
girls?
Why isn’t he
looking over
here?!
#ingagements
@minetmarketing
minternetmarketing.com

4. Smarketing
Experiments
Learned
#ingagements
@minetmarketing
minternetmarketing.com

5. Persona
Development
o What behaviors identify them?
o What motivates them?
o What are their environmental needs?
o What do they respond to?
o What do they need to take the next step?
o How do they gather information?
o How do they make their decisions?
o How do they use their time? #ingagements
@minetmarketing
minternetmarketing.com

6. Anxious
Andrea
o Motivated by: learning, understanding,
challenges and influencing others.
o Emotional needs: Process and plan for
everything. Control.
o Responds to: directness, authority &
opportunity.
o Environmental needs: freedom of choice
and a means to a clear end.
o Gathers info: through third party
credibility and research.
o Makes decisions: quickly- yes or no, not
maybe.
o Uses time: strategically but may run #ingagements
late because she over plans and @minetmarketing
underestimates.
minternetmarketing.com

7. Practical
Application
o Sales training/coaching
o Smarketing
o Marketing training/coaching
o Content creation
o Customer service
o Human Resources
o Product/service development
#ingagements
@minetmarketing
minternetmarketing.com

8. Andrea’s
Experience
CONTENT ELEMENTS & STYLE
o Simple & clear design
navigation paths.
o Use headlines in copy to make
ELEVATOR PITCH:
goal oriented statements
“Guarantee you & your family’s future.”
o Infographics to explain process Eliminate the ‘what-ifs’. Know what
options you have.
& concept diagrams.
o CTAs above the fold. #ingagements
@minetmarketing
minternetmarketing.com

9. Page
Anatomy
H1- What/ Why
Our approach is timed to meet your
objectives. The bottom line is that your
results are guaranteed.
H2-How/ Who
Explore our methodology (process) to
discover how thousands of clients like you
have met their goals.
•Persona challenge>action > benefit
•Persona challenge>action > benefit
•Persona challenge>action > benefit
•Persona challenge>action > benefit
Next step for more info or to take action.
#ingagements
@minetmarketing
minternetmarketing.com

10. Copy
Anatomy
H1- What/ Why
Our approach is timed to meet your
objectives. The bottom line is that your
results are guaranteed.
H2-How/ Who
Explore our methodology (process) to Why
discover how thousands of clients like you
have met their goals. What
•Persona challenge>action > benefit
•Persona challenge>action > benefit How
•Persona challenge>action > benefit Who #ingagements
•Persona challenge>action > benefit @minetmarketing
Next step for more info or to take action. minternetmarketing.com

11. Proven
Testing
o Social Posts & Ads
o PPC ads
o Blogs
o Email
o Calls to action
o Landing pages
o A/B tests
o Smarketing closed loop #ingagements
feedback @minetmarketing
minternetmarketing.com

12. Andrea’s
Approach
SALES APPROACH
o Business-like and to the point.
o Give options; “What if you could…”
o Provide possible challenge
scenarios; “Is this a factor for you to
consider?”, “I have seen others
struggle with ABC, will/does that effect
you?”
o Offer likely outcomes. “If you do X, #ingagements
this might happen, or if you do Y, you
may get this.” @minetmarketing
minternetmarketing.com

13. Google
o Engagement
o Visitor Flow
Perception
o In-page analytics
Hubspot
Analysis o
o
Sources: Keywords > Contacts > Campaigns
Calls-to-action: Views-Clicks > Clicks-
Submissions
#ingagements
@minetmarketing
minternetmarketing.com

14. Actions for
Andrea
#ingagements
@minetmarketing
minternetmarketing.com

15. Getting
Help
o 30 minute buyer
persona review
o Download excel
worksheets
o E-book sneak peek #ingagements
@minetmarketing
Carole@minternetmarketing.com
minternetmarketing.com