Desk To Mobile

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Celso Martinho

Presentation at #momopt about sapo.pt's mobile strategy and random thoughts.

Tecnologia

From Desk to Mobile
Celso Martinho

Monday, March 2, 2009

This is the year!
... yeah, right

Monday, March 2, 2009

Context
“our view”

Monday, March 2, 2009

Everyone wants a piece
Monday, March 2, 2009

Operators want services
Monday, March 2, 2009

Vendors want user experience
... to say the least

Monday, March 2, 2009

Portals want platforms
Monday, March 2, 2009

Or can’t get through
Monday, March 2, 2009

Or variations of...

Monday, March 2, 2009

We know nothing...
Monday, March 2, 2009

...and we’re nerds
Monday, March 2, 2009

Time to Market FAIL
Monday, March 2, 2009

Platform FAIL ﬁnd
partner

Monday, March 2, 2009

Focus groups
... right dosage

Monday, March 2, 2009

Browser is the LCD
... better than WAP
still

Monday, March 2, 2009

Marketplaces
... vendor’s dreamland

Monday, March 2, 2009

Recycling is key
... or “the cloud” for the consultant

Monday, March 2, 2009

Web as the platform?
Monday, March 2, 2009

Emerging Products
80
72 74
61
57
60

40

20

3
0
BlackBerry iPhone
G1
Nokia
iPhone
Storm
5800
3G

Days to 1M devices sold source: engadget.com

Monday, March 2, 2009

Emerging Products
iPhone Java ME Windows Mobile Android
Symbian Palm Other

9% 7%
6%

6%
2%
3%

67%

Web usage by Mobile Platform source: fortune.com

Monday, March 2, 2009

Data plans drive adoption
Monday, March 2, 2009

Emerging
Platforms

Native Apps
Monday, March 2, 2009

Everyone
Else

Mobile Web Portal
Monday, March 2, 2009

Great content
... not the same cat though

Monday, March 2, 2009

Or simply

• Get as many eyeballs as you can
• Make them loyal with great products
• Make money out of (smart) ads
• Innovate, rethink, start from scratch

Monday, March 2, 2009

We’re hiring...

Ok thanks bye
celso@co.sapo.pt

http://mobile.sapo.pt http://m.sapo.pt http://labs.sapo.pt
Monday, March 2, 2009

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Desk To Mobile

1. From Desk to Mobile Celso Martinho Monday, March 2, 2009

2. This is the year! ... yeah, right Monday, March 2, 2009

3. Context “our view” Monday, March 2, 2009

4. Everyone wants a piece Monday, March 2, 2009

5. Operators want services Monday, March 2, 2009

6. Or become pipes Monday, March 2, 2009

7. Vendors want user experience ... to say the least Monday, March 2, 2009

8. Or lose margin$ Monday, March 2, 2009

9. Portals want platforms Monday, March 2, 2009

10. Or can’t get through Monday, March 2, 2009

11. Or variations of... Monday, March 2, 2009

12. Random thoughts Monday, March 2, 2009

13. We know nothing... Monday, March 2, 2009

14. ...and we’re nerds Monday, March 2, 2009

15. Time to Market FAIL Monday, March 2, 2009

16. Platform FAIL ﬁnd partner Monday, March 2, 2009

17. Focus groups ... right dosage Monday, March 2, 2009

18. Browser is the LCD ... better than WAP still Monday, March 2, 2009

19. Marketplaces ... vendor’s dreamland Monday, March 2, 2009

20. Recycling is key ... or “the cloud” for the consultant Monday, March 2, 2009

21. Web as the platform? Monday, March 2, 2009

22. Emerging Products 80 72 74 61 57 60 40 20 3 0 BlackBerry iPhone G1 Nokia iPhone Storm 5800 3G Days to 1M devices sold source: engadget.com Monday, March 2, 2009

23. Emerging Products iPhone Java ME Windows Mobile Android Symbian Palm Other 9% 7% 6% 6% 2% 3% 67% Web usage by Mobile Platform source: fortune.com Monday, March 2, 2009

24. Portugal!=Europe Monday, March 2, 2009

25. Data plans drive adoption Monday, March 2, 2009

26. Macro strategy Monday, March 2, 2009

27. Emerging Platforms Native Apps Monday, March 2, 2009

28. Everyone Else Mobile Web Portal Monday, March 2, 2009

29. Good partners Monday, March 2, 2009

30. Great content ... not the same cat though Monday, March 2, 2009

31. Labs & Innovation Monday, March 2, 2009

32. We sell ads Monday, March 2, 2009

33. Or simply • Get as many eyeballs as you can • Make them loyal with great products • Make money out of (smart) ads • Innovate, rethink, start from scratch Monday, March 2, 2009

34. We’re hiring... Ok thanks bye celso@co.sapo.pt http://mobile.sapo.pt http://m.sapo.pt http://labs.sapo.pt Monday, March 2, 2009

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