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CelLynx Group, Inc. Mobile Phone Enhancement Technology Always On,  Always Connected, Anytime, Anywhere Rep Firm Recruitment 2010
Are you looking for/to … Innovative technology Products with Pent Up Demand Add profit to your clients bottom line Be a integral part of a long term sales strategy Account Based not Territory Constrained COMMISSION FROM $1
Pricing Strategy that Works Provide profit for large accounts Protect against Internet Price War Minimum Advertised Price (MAP) Discipline 25 % profit margin at MAP for 5STARz Don’t Compete with the Channel Build and Maintain Rep Firm Organization
Rep Firm Support ,[object Object]
  MDF/ VIR
  Brand Book
  Demo Units
  Retail Kiosks
  In-Store Demonstrations
  Salesforce.com Account
  CelLynx Business Cards
  Phone Extension
  e-mail box,[object Object]
The How and Who of 5BARz Sales Channels Carrier  Distributor  End User  OEM  Partner  Reseller Online Consumer Electronics Brick & Mortar Regional National Independent Mobile Dealers Verticals Automotive  Aviation  Cellular  Consumer  Education  Financial  Food Services  General Technology Government  Healthcare  Hotel  Marine  Online  Recreation  Retail  Transportation
5STARz Resellers Target Accounts Assigned to Reps Meet Quarterly Unit Targets Provide Landing Page and/or Shelf Space Adhere to MAP Policies Discount Demo Units 3% Co-Op Special Pricing Deal Registration
The Market is looking to Solve Problems with Cell Phones Dead Zones Dropped Calls Poor Sound Quality Slow or No Internet Connection
Issues Created by Cell Phones Safety Issues Dialing same number multiple times while driving Poor Sound Quality Misinformation, Misunderstanding, Misrepresentation Relationship Issues Missed Appointments, Missed Dates,  Hurt Feelings Internet Issues Mobile Internet Devices (MID) like iPhone, Netbooks, etc. can’t get/stay online
It’s a BIG Market Everyone who carries a cell phone or data card for computer 4.6 billion in 2009* * According to AT Kearney 300million in US Pent up demand EVERYONE shares in the frustration of no coverage/dropped calls Current Answer to this Problem We change cell phone companies every 2 years How are Cell Phones and Accessories Purchased Everywhere …… Online, 7/11, Retail, Carriers, Independent Agents, Technology Resellers
Solutions by CelLynx 5Barz of Coverage … EVERYWHERE 5Barz of Coverage … GUARANTEED
The Company Design, Manufacture & Distribute Cellular Enhancement Technology Products Founded 2005 Public Company; OTCBB:CYNX   Locations: Headquarters in Mission Viejo CA R&D Center in Sacramento CA  Veteran Management Team Senior Management Team with over 25 years of leadership in Wireless Communications Engineering Team comprised of senior engineers with more than 95 years of industry experience. Marketing & Sales Expertise in Channel Development of Technology based Consumer Products 12
CelLynx Management Team Daniel Ash President and CEO ,[object Object]
Instrumental in Powerwave’s growth from $200 million to more than $800 million in revenue
30-years technology sales and marketing experience
Prior, VP-level consumer electronics sales and marketing including D-Link and  Toshiba product lines to consumer and business channels Barry George CMO ,[object Object],Kevin PickardCFO Board of Advisors Bill Vasillakis EmpowerRF Systems Randy LunnCatalina Ventures George Lauro Alteon Capital Partners
Company Development July 2009: First Production Run and FCC Certification of 5BARz Road Warrior  August to December 2009: Test Marketed 5BARz into the United States January 2010: 5BARz Road Warrior Product Launch & Selection as CES Innovations 2010 Design and Engineering Award Honoree  Q1 2010: Channel Development with addition of 7 Rep Firms, 21 Resellers and Ingram Micro as National Distributor. 14 Company Goals  To enhance the experience of every cellular user world-wide, with products that meet lifestyles, business needs and carrier compatibility.
5BARz Technology Products First  consumer-friendly, affordable, plug ‘n play cellular network extender One device, 5BARz, All carriers 5BARz Road Warrior Personal/Portable for Car, Hotel, Home, Office 5BARz @Home Covers entire home, office, restaurant
Welcome to CelLynx One Device, 5Barz, All Carriers Mobile Solutions Car, Hotel, Office The Road Warrior Shipping NOW Fixed Solutions Home, Office, Hotel, Restaurant The @Home Unit Shipping Q1 2010 No External Antenna … No Installation
The Guarantee CelLynx Guarantees that its 5BARz technology will provide 5 bars of mobile phone signal strength for voice and data Guarantee is limited to anywhere in your mobile phone providers coverage map.  Indoor coverage with the Road Warrior is dependent  on constructions materials and location within the structure.  The @Home product, to be released in Q1 2010, will overcome most construction and location barriers Return Processes includes contacting CelLynx Customer Service who will assist in overcoming the issues or authorizing a return through original purchase source
Market Trends Users getting younger Pre-Teens need coverage for texting & social networking Land Line Replacement Only 50% of consumers who move receive landline service in new home 75% of consumers 18-34 use mobile as primary phone 16% of US households are wireless only Business Dependence on Wireless Traditional voice Data connectivity required by companies big and small using data cards on notebooks.
Marketing Strategy Metro Market Launch  Radio, USA Today, Promotions Layered over Quarterly Promotions Quarterly Consumer Promotions Exclusively for 5STARz Resellers Social Community Blogs, Delicious, Digg, FaceBook, Flickr, Google, Google Group, Issuu, LinkedIn, Meetups, MySpace, Naymz, Newsvine, Picasa, Reddit, Schribd, Slashdot, Slideshare, Spurlnet, Twitter, Yahoo Group, Yahoo Video, YouTube, Wikipedia Public Relations MSR Communications
Endorsements Leo Laporte The Tech Guy  As first reviewed on the Daily Giz  Wiz # 952

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CelLynx - 5BARZ Rep Firm Offering

  • 1. CelLynx Group, Inc. Mobile Phone Enhancement Technology Always On, Always Connected, Anytime, Anywhere Rep Firm Recruitment 2010
  • 2. Are you looking for/to … Innovative technology Products with Pent Up Demand Add profit to your clients bottom line Be a integral part of a long term sales strategy Account Based not Territory Constrained COMMISSION FROM $1
  • 3. Pricing Strategy that Works Provide profit for large accounts Protect against Internet Price War Minimum Advertised Price (MAP) Discipline 25 % profit margin at MAP for 5STARz Don’t Compete with the Channel Build and Maintain Rep Firm Organization
  • 4.
  • 5. MDF/ VIR
  • 6. Brand Book
  • 7. Demo Units
  • 8. Retail Kiosks
  • 9. In-Store Demonstrations
  • 11. CelLynx Business Cards
  • 12. Phone Extension
  • 13.
  • 14. The How and Who of 5BARz Sales Channels Carrier Distributor End User OEM Partner Reseller Online Consumer Electronics Brick & Mortar Regional National Independent Mobile Dealers Verticals Automotive Aviation Cellular Consumer Education Financial Food Services General Technology Government Healthcare Hotel Marine Online Recreation Retail Transportation
  • 15. 5STARz Resellers Target Accounts Assigned to Reps Meet Quarterly Unit Targets Provide Landing Page and/or Shelf Space Adhere to MAP Policies Discount Demo Units 3% Co-Op Special Pricing Deal Registration
  • 16. The Market is looking to Solve Problems with Cell Phones Dead Zones Dropped Calls Poor Sound Quality Slow or No Internet Connection
  • 17. Issues Created by Cell Phones Safety Issues Dialing same number multiple times while driving Poor Sound Quality Misinformation, Misunderstanding, Misrepresentation Relationship Issues Missed Appointments, Missed Dates, Hurt Feelings Internet Issues Mobile Internet Devices (MID) like iPhone, Netbooks, etc. can’t get/stay online
  • 18. It’s a BIG Market Everyone who carries a cell phone or data card for computer 4.6 billion in 2009* * According to AT Kearney 300million in US Pent up demand EVERYONE shares in the frustration of no coverage/dropped calls Current Answer to this Problem We change cell phone companies every 2 years How are Cell Phones and Accessories Purchased Everywhere …… Online, 7/11, Retail, Carriers, Independent Agents, Technology Resellers
  • 19. Solutions by CelLynx 5Barz of Coverage … EVERYWHERE 5Barz of Coverage … GUARANTEED
  • 20. The Company Design, Manufacture & Distribute Cellular Enhancement Technology Products Founded 2005 Public Company; OTCBB:CYNX Locations: Headquarters in Mission Viejo CA R&D Center in Sacramento CA Veteran Management Team Senior Management Team with over 25 years of leadership in Wireless Communications Engineering Team comprised of senior engineers with more than 95 years of industry experience. Marketing & Sales Expertise in Channel Development of Technology based Consumer Products 12
  • 21.
  • 22. Instrumental in Powerwave’s growth from $200 million to more than $800 million in revenue
  • 23. 30-years technology sales and marketing experience
  • 24.
  • 25. Company Development July 2009: First Production Run and FCC Certification of 5BARz Road Warrior August to December 2009: Test Marketed 5BARz into the United States January 2010: 5BARz Road Warrior Product Launch & Selection as CES Innovations 2010 Design and Engineering Award Honoree Q1 2010: Channel Development with addition of 7 Rep Firms, 21 Resellers and Ingram Micro as National Distributor. 14 Company Goals To enhance the experience of every cellular user world-wide, with products that meet lifestyles, business needs and carrier compatibility.
  • 26. 5BARz Technology Products First consumer-friendly, affordable, plug ‘n play cellular network extender One device, 5BARz, All carriers 5BARz Road Warrior Personal/Portable for Car, Hotel, Home, Office 5BARz @Home Covers entire home, office, restaurant
  • 27. Welcome to CelLynx One Device, 5Barz, All Carriers Mobile Solutions Car, Hotel, Office The Road Warrior Shipping NOW Fixed Solutions Home, Office, Hotel, Restaurant The @Home Unit Shipping Q1 2010 No External Antenna … No Installation
  • 28. The Guarantee CelLynx Guarantees that its 5BARz technology will provide 5 bars of mobile phone signal strength for voice and data Guarantee is limited to anywhere in your mobile phone providers coverage map. Indoor coverage with the Road Warrior is dependent on constructions materials and location within the structure. The @Home product, to be released in Q1 2010, will overcome most construction and location barriers Return Processes includes contacting CelLynx Customer Service who will assist in overcoming the issues or authorizing a return through original purchase source
  • 29. Market Trends Users getting younger Pre-Teens need coverage for texting & social networking Land Line Replacement Only 50% of consumers who move receive landline service in new home 75% of consumers 18-34 use mobile as primary phone 16% of US households are wireless only Business Dependence on Wireless Traditional voice Data connectivity required by companies big and small using data cards on notebooks.
  • 30. Marketing Strategy Metro Market Launch Radio, USA Today, Promotions Layered over Quarterly Promotions Quarterly Consumer Promotions Exclusively for 5STARz Resellers Social Community Blogs, Delicious, Digg, FaceBook, Flickr, Google, Google Group, Issuu, LinkedIn, Meetups, MySpace, Naymz, Newsvine, Picasa, Reddit, Schribd, Slashdot, Slideshare, Spurlnet, Twitter, Yahoo Group, Yahoo Video, YouTube, Wikipedia Public Relations MSR Communications
  • 31. Endorsements Leo Laporte The Tech Guy As first reviewed on the Daily Giz Wiz # 952
  • 32. Cell Signal 101 Signal Strength & Gain 21 dBm(sometimes dBmW) is an abbreviation for the power ratio in decibels (dB) of the measured power referenced to one milliwatt (mW). It is used in radio, microwave and fiber optic networks as a convenient measure of absolute power because of its capability to express both very large and very small values in a short form. Compare dBW, which is referenced to one watt (1000 mW). Since it is referenced to the watt, it is anabsolute unit, used when measuring absolute power. By comparison, the decibel (dB) is a dimensionless unit, used for quantifying the ratio between two values, such as signal-to-noise ratio. 0 -10 -30 -20 -110 -100 -90 -80 -70 -60 -50 -40 -120 dBm scale 1 BAR 3 BARs 5 BARs 2 BARs 4 BARs ROAD WARRIOR GAIN (actual 40dB) @HOME GAIN (projected 70dB) GAIN in electronics is a measure of the ability of a circuit (often an amplifier) to increasethe power or amplitude of asignalfrom the input to the output. It is usually defined as the mean ratio of the signal output of a system to the signal input of the same system, thus it is arelative unit. It may also be defined on a logarithmic scale, in terms of the decimal logarithm of the same ratio ("dB gain").
  • 33. Cell Signal 102 Every Carrier has Dread Zones 22
  • 34.
  • 41.
  • 48. Who are the Competitors 24
  • 49. Traditional SolutionsWilson, Wi-Ex, Digital Antenna, etc. Cell boosters a $150 million/year industry Three-step solution Power booster External antenna requires installation 15 feet to 100 feet of cable Single and multiple carrier $400 – $ 2,000 25
  • 50. Femto Cells projected to be a $4.6 billion market by 2014 Three-step solution High-speed Internet In-home network Single carrier only Limited phones and lines (4-6) $150 - $300 purchase Plus monthly internet fee Varies by market 26 Carrier Solution AT&T (microcell), Sprint (Airave) T-Mobile no longer selling one, Verizon (network extender) Femto Cell
  • 51. CelLynx 5BARz Technology ONE-STEP solution True consumer product; plug ‘n play No external antennas or installation All carriers and multiple devices (up to 20) Transparent to carrier network Simple to use 27
  • 52. 5BARz Product Timeline 2nd QTR 2010 4th QTR 2010 3rd QTR 2010 2nd QTR 2011 1st QTR 2011 Product Road Warrior (US PCS/Cellular) General Availability Eng./Proto Prod. Ramp @Home (US PCS/Cellular) General Availability Fleet / Professional (US PCS/Cellular) Prod Ramp Eng./Proto General Availability General Availability European Bands (UMTS GSM 900/1800) Prod Ramp Eng./Proto
  • 53. The Technology 5BARz technology is founded on achieving unique isolation between antennas, without oscillation greatly improving signal gain for individual, home and office coverage.
  • 54. How Does it Work 30 5BARz Road Warrior Photos & Videoshttp://docs.google.com/leaf?id=0B3gxSKB0xMoeMzVmNmM0ZTMtNzEwOS00NTRhLThhNmEtYzU1MGI5YzRmNzhl&hl=en
  • 55. Cellynx Sales Team YOU Rep Firms are our Field Team

Notas do Editor

  1. Without antennas, configuration or installation, 5BARz extends cellular networks to were we need them the most
  2. Ham radio like solution. More power, more isolation, difficult. Increase the noise floor adding 2-3 Watts per unit
  3. Requires High Speed Internet, configuration, limited to single carrier and limited number of devices