1. CONSUMER RESEARCH BhavishyaPhal Show (50 interviews) (MAY 2010)

2. Presentation Flow Channel Performance Demographics of the customers Viewership & Participation pattern Show Content Response IVR Suggestions & Future participation Summary

3. Bhavishyaphal HSM National : Reach - MOU’s 4% 3% 5% 5%

4. Bhavishyaphal week wise performance

5. Bhavishyaphal April – May Reach % 19% -46% 185% 54% -25% 53% 13% -62% -47% -100% 0% 0% 0% 0% 139% 0%

6. Bhavishyaphal May - Reach MOU’s

7. BhavishyaPhalApril - May MOU % 47% 1% -2% 0% -14% -20% 3% -4% 0% 15% 38% 1% 11% 5% 4% -14%

9. Every Unique User giving average calls 1.71 ( times)

10. Every Unique User is generating average 4.32 MOUs

12. There is participation from all the age groupsINCOME OCCUPATION EDUCATION

17. Only 2% are first timers whereas nobody has stopped participating on our showParticipants have been bifurcated as : First timer(Recently started participating) LIGHT USER: Participates 1-2 times in a week HEAVY USER: Participates 3-4 times in a week ADDICT: Participates 5 times and above in a week Stopped : Stopped participating

18. Comparative Data VIEWERSHIP PATTERN OBSERVATIONS MADE: Despite a dip in the no. of addicts last month, there is a 38% increase this month Many respondents this month have started watching our show on a regular basis Nobody has stopped watching our show PARTICIPATION PATTERN OBSERVATIONS MADE: The Addicts remain constant whereas the heavy participation has increased by 71% Many respondents have shifted from light participation to heavy participation Nobody has stopped participating on our show since the past 3 months

19. Why BhavishyaPhal show ? Reason for seeking an advice from astrologers What made them instantly call on BhavishyaPhal show to speak to the Live astrologers ? Special mention was done for Indu Ahuja as a good astrologer by 10% respondents

20. Response on watching other Astro shows 12% respondents also watch other Astro shows on television apart from our show

24. The Way Forward: During the live show, astrologer should project himself/herself as a counselor for family issues Also she should emphasize on family bonding, optimism in a bright career and herself to be that route to their future decisions

25. Feedback about Astrologers during the LIVE studio call

26. Other Insights Ranking for the current streams- (1st May-20th May episodes) Credibility : Live Astrologers Rank-1 Rank-1 Response on the show timings preferred

27. Other Insights Opportunity For Introduction Of A Service (New Product Lines) NIL response for Psychiatrist Counseling No Yes A new service opportunity has emerged this time of HEALTH,FITNESS &NUTRITION COUNSELING, which should be explored & thorough R&D be done to track the demand & feasibility

31. 30% respondents said that the calls should be received soon

32. 20% respondents didn’t suggest anything , as they like the current show

33. 6% respondents said the solutions should be send via sms so we don’t miss out on the information

35. 44% said that remedies provided to them make them believe in Live astrologer 54% respondents said yes for introduction of new service & A new service opportunity has emerged this time of HEALTH,FITNESS &NUTRITION COUNSELING, which should be explored & thorough R&D be done to track the demand & feasibility 28% respondents said the problem should get solved within 1 week 90% respondents came to know about our show through TV show Only 20% respondents are aware about appointment service & out of this only 8% have availed the appointment service ONCE and 2% availed TWICE Only 16% respondents are aware about backend service and only 2% have availed the backend service All the respondents were able to get connected to 5664466 immediately but 84% of the respondents faced problems after getting connected to 5664466 12 respondents out of 50 respondents were connected to the studio and spoke with Live Astrologers 100% have recommended the service to friends & family members 100% would like to call again to speak to our Live studio astrologers in future 42% respondents said that the call rates should be reduced 76% respondents rated the show asGood

36. Thank You