D. Juan Murillo Arias, Proyecto Smart City, Centro de Innovación de BBVA, en el marco del Encuentr CTE "Smart cities: nuevos desafíos", celebrado en CEIN el 15 de noviembre, en el transcurso de la Semana Navarra de la Ciencia 2012

1. A citizen centric vision of new urban
services powered by the reuse of
financial data
Let’s collaborate! Get in touch with us:
Elena Alfaro Martínez
elena.alfaro@bbva.com
Marcelo Soria-Rodríguez
marcelo.soria@bbva.com

2. Who is BBVA

3. BBVA Group
Europe (10)
• Spain
• France
• Germany
• Italy
• Portugal
• U.K.
Noth America (2) • Belgium
• USA • Russia
• Mexico • Switzerland
• Turkey
Central America (3)
• Cuba
• Puerto Rico
• Panama
South America (10)
• Argentina
• Bolivia
• Brazil
• Chile Asia - Pacific (7)
• Australia
• Colombia
• South Korea
• Ecuador
• China
• Paraguay
• India
• Peru
• Japan
• Uruguay
• Singapore
• Venezuela
• Taiwan
32 countries, 48 million customers & 6,450 M$ Net Profit
Source: BBVA,

4. Our Smart Cities vision
is to generate value for
the city from the reuse
and combination of
already existing data

5. Almost everything we do in the city
leaves a digital trace
1 1 1
0 1 1
1 1 1
0 0 0 1 0 0 1 0 1
0 0 0
1 1 0 1 0 1 0 1 0 0 0 1 0 0
0 0 0
1 1 0 0 1 0 1 0 0 1 0 0 0 0 0 1 0 0 0
1 1 1
0 0 0 1 1 0 1 0 0 1 1 0 0 1 1 1 1 1 0 0 1 1 1 0
1 1 1
0 0 0 1 1 0 1 0 0 1 1 0 0 1 1 1 1 1 0 0 1 1 1 0
1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Sao Paulo (Brazil)

6. But only 5% of the available digital
information is currently being used
0
0 0 1
1 1 0
1 1 0 0
0 0 1 1
0 0 1 1 0
1 1 1 1 1
Source: The Economist 2010 Sao Paulo (Brazil)

7. This information can be extracted, combined,
processed, analyzed and fed back to the city as new
urban services
Data exchange platform
Government Citizens Businesses

8. Why a bank?

9. most city life requires a payment

10. we process 24M transactions / day,
have 500000 point of sale terminals,
17500 ATMs all this data
aggregated and anonymized can…

11. … generate rich descriptions of city life,
such as this map of average payments
per street

12. Aggregated economic activity / 4 months / 2010-
2011
… or this “city cardiography”…

13. we believe that we can greatly
enhance our understanding of
cities with data and act upon
it, improving efficiency,
generating opportunities for
everyone, achieving greater
quality of life

14. and we believe that the best way
to achieve this is by allowing
third parties to develop their
ideas on top of our data. This is
the way to generate and share
opportunities.

15. … which opportunities?

16. understanding city and tourism, visitors’
purchasing patterns, areas of interest, etc.

17. … or understanding where do people from
your city go to for holidays in August

18. knowing the real economic impact of an
event analyzing purchase activity
before, during and after the event…

19. … and comparing the results analyzing
trends.

20. Knowing where do your customers
come from. For every business.

21. There are many more uses for
companies, city councils and
citizens.
Do you want to create the future
cities we want?

22. Let’s collaborate! Get in touch with us:
Elena Alfaro Martínez
elena.alfaro@bbva.com
Marcelo Soria-Rodríguez
marcelo.soria@bbva.com