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Etude Rovi sur le comportement des consommateurs en matière de streaming en France et en Europe

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Cedric Buisson
Cedric Buisson

étude menée par Rovi auprès d’un échantillon de 13 700 personnes en Europe (Royaume-Unis, Allemagne, France, Espagne, Italie) dont 3500 répondants en France. Son objectif est d’analyser les comportements et les habitudes des consommateurs européens dans leur utilisation du streaming

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DivX Streaming Survey UK, Germany, France, Spain and Italy July 2012
Results Region 2 Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Region) About the survey Key findings • Goal: Understanding the video streaming • 48% of users have streamed a movie or TV behavior of the DivX community show • Method: Opt-in online survey, targeting DivX • 68% prefer to stream content to a PC followed community in the UK, France, Germany, Spain by a connected TV or Blu-ray Disc™ player and Italy (20%) • Sample size: 13,700 respondents • 53% of users that stream, use a subscription based service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (51%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (51%) • 64% experienced buffering/stuttering when streaming 3 Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show? Yes No 48% 52% 4 Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to: Smartphone Tablet None of the Game 2% 4% above console 3% 3% Connected TV or Blu- ray Disc™ player 20% PC 68% 5 Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily used? A la carte purchase 18% Subscription 53% A la carte rental 29% 6 Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate highest in importance Selection 20% Video Quality 44% Price 15% Convenience 21% 7 Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 12% Web video 15% Blu-ray Disc™ 41% DVD 32% 8 Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms of visual quality? Excellent Poor 8% 9% Good 40% Acceptable 43% 9 Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director’s cut) 21% Smooth fast- forward and rewind 51% Subtitles 16% Additional audio tracks 12% 10 Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when attempting to stream a movie? 70 64% 60 50 48% 45% 40 30 25% 20 10 0 Buffering/stuttering Movie stopped Poor picture quality Access denied/log in playing (crashed) failure Multiple answers possible. 11 Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60 51% 50 40 30 26% 23% 22% 20 10 0 Cost Concerns over Quality Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 12 Copyright ®2012 Rovi Corporation. Company confidential.
Results UK 13 Copyright ®2012 Rovi Corporation. Company confidential.
Summary (UK) About the survey Key findings • Goal: Understanding the video streaming • 53% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 63% prefer to stream content to a PC followed community in the UK by a connected TV or Blu-ray Disc™ player (20%) and gaming console (7%) • Sample size: 3,700 respondents • 60% of users that stream, use a subscription based service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (62%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (51%) • 83% experienced buffering/stuttering when streaming 14 Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show? No 47% Yes 53% 15 Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to: Tablet None of the above Smartphone 4% 4% 2% Game console 7% Connected TV or Blu-ray™ player 20% PC 63% 16 Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily used? A la carte purchase 18% A la carte rental 22% Subscription 60% 17 Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate highest in importance Price 15% Selection 10% Video Quality 53% Convenience 22% 18 Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 13% Web video Blu-ray 14% Disc™ 42% DVD 31% 19 Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms of visual quality? Excellent Poor 13% 7% Acceptable 37% Good 43% 20 Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director's cut 22% Subtitles 11% Smooth fast-forward and rewind 62% Additional audio tracks 5% 21 Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when attempting to stream a movie? 90 83% 80 70 60 53% 50 48% 40 30 20% 20 10 0 Buffering/stuttering Movie stopped playing Poor picture quality Access denied/log in failure (crashed) Multiple answers possible. 22 Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60 50 49% 40 30 29% 28% 23% 20 10 0 Cost Quality Concerns over permanency Lack of features (as opposed to Blu-ray™/DVD) Multiple answers possible. 23 Copyright ®2012 Rovi Corporation. Company confidential.
Results Germany 24 Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Germany) About the survey Key findings • Goal: Understanding the video streaming • 45% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 68% prefer to stream content to a PC followed community in Germany by a connected TV or Blu-ray Disc™ player (20%) and tablet (4%) • Sample size: 3,000 respondents • 40% of users that stream, use a subscription based service and 40% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (59%) • 69% experienced buffering/stuttering when streaming • Cost is the #1 hurdle that prevents users from purchasing a digital movie (47%) 25 Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show? Yes 45% No 55% 26 Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to: Smartphone Tablet None of the 2% 4% above Game console 4% 2% Connected TV or Blu-ray™ player 20% PC 68% 27 Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily used? A la carte purchase 20% Subscription 40% A la carte rental 40% 28 Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate highest in importance Selection 11% Convenience 13% Video Quality 58% Price 18% 29 Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Web video Streaming to 8% connected devices 13% Blu-ray Disc™ 55% DVD 24% 30 Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms of visual quality? Excellent Poor 6% 4% Acceptable 41% Good 49% 31 Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director's cut) 22% Subtitles 7% Smooth fast-forward and rewind 59% Additional audio tracks 12% 32 Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when attempting to stream a movie? 80 69% 70 60 50 43% 39% 40 30 19% 20 10 0 Buffering/stuttering Poor picture quality Movie stopped playing Access denied/log in (crashed) failure Multiple answers possible. 33 Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 50 47% 45 40 35 30% 30 27% 25 20% 20 15 10 5 0 Cost Lack of features (as Concerns over Quality opposed to Blu-ray permanency Disc™/DVD) Multiple answers possible. 34 Copyright ®2012 Rovi Corporation. Company confidential.
Results France 35 Copyright ®2012 Rovi Corporation. Company confidential.
Summary (France) About the survey Key findings • Goal: Understanding the video streaming • 56% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 75% prefer to stream content to a PC followed community in France by a connected TV or Blu-ray Disc™ player (18%) and tablet (2%) • Sample size: 3,500 respondents • 42% of users that stream, use a subscription based service and 36% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (45%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (54%) • 63% experienced buffering/stuttering when streaming 36 Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show? No 44% Yes 56% 37 Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to: Smartphone Tablet None of the Game 1% 2% above Console 3% 1% Connected TV or Blu-ray™ 18% PC 75% 38 Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily used? A la carte purchase 22% Subscription 42% A la carte rental 36% 39 Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate highest in importance Selection 12% Price Video Quality 20% 42% Convenience 26% 40 Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 11% Web video 12% Blu-ray Disc™ 39% DVD 38% 41 Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms of visual quality? Excellent Poor 6% 12% Good 34% Acceptable 48% 42 Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director's cut 20% Smooth fast-forward and rewind 45% Subtitles 21% Additional audio tracks 14% 43 Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when attempting to stream a movie: 70.0% 63.0% 60.0% 53.0% 50.0% 47.0% 40.0% 36.0% 30.0% 20.0% 10.0% 0.0% Buffering/stuttering Movie stopped Poor picture quality Access denied/log playing (crashed) in failure Multiple answers possible. 44 Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60% 54% 50% 40% 30% 30% 21% 20% 20% 10% 0% Cost Concerns over Lack of features (as Quality permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 45 Copyright ®2012 Rovi Corporation. Company confidential.
Results Spain 46 Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Spain) About the survey Key findings • Goal: Understanding the video streaming • Only 24% of DivX users have streamed a behavior of the DivX community movie or TV show • Method: Opt-in online survey, targeting DivX • 57% prefer to stream content to a PC followed community in France by a connected TV or Blu-ray Disc™ player (29%) and game console (4%) • Sample size: 3,500 respondents • 53% of users that stream, use a subscription based service and 32% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (33%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (55%) • 57% experienced a movie stopped playing (crashed) when streaming 47 Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show? Yes 24% No 76% 48 Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to: Smartphone Tablet None of the 3% 3% above 4% Game console 4% Connected TV or PC Blu-ray Disc™ 57% player 29% 49 Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily used? A la carte purchase 15% Subscription 54% A la carte rental 32% 50 Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate highest in importance Price 9% Selection 14% Video Quality 46% Convenience 31% 51 Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 9% Blu-ray Disc™ 33% Web video 27% DVD 31% 52 Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms of visual quality? Excellent Poor 10% 3% Acceptable 44% Good 43% 53 Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras Smooth fast- (e.g., director's forward and cut) rewind 30% 33% Additional Subtitles audio tracks 20% 17% 54 Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when attempting to stream a movie? 60% 57% 52% 50% 45% 40% 35% 30% 20% 10% 0% Movie stopped Buffering/stuttering Poor picture quality Access denied/log in playing (crashed) failure Multiple answers possible. 55 Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60.0% 55% 50.0% 40.0% 30.0% 25% 20% 20.0% 14% 10.0% 0.0% Cost Quality Concerns over Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 56 Copyright ®2012 Rovi Corporation. Company confidential.
Results Italy 57 Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Italy) About the survey Key findings • Goal: Understanding the video streaming • 60% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 71% prefer to stream content to a PC followed community in Italy by a connected TV or Blu-ray Disc™ player (20%) and tablet (5%) • Sample size: 1,700 respondents • 72% of users that stream, use a subscription based service and 20% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (40%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (50%) • 55% experienced buffering/stuttering when streaming 58 Copyright ®2012 Rovi Corporation. Company confidential.
Have you streamed a movie or TV show? No 40% Yes 60% 59 Copyright ®2012 Rovi Corporation. Company confidential.
I prefer to stream my movies or TV shows to: Tablet None of the Smartphone 5% above 1% 2% Game console 1% Connected TV or Blu-ray Disc™ player 20% PC 71% 60 Copyright ®2012 Rovi Corporation. Company confidential.
What type of streaming service have you primarily used? A la carte purchase 8% A la carte rental 20% Subscription 72% 61 Copyright ®2012 Rovi Corporation. Company confidential.
What part of the streaming experience would you rate highest in importance Price 17% Video Quality 37% Selection 23% Convenience 23% 62 Copyright ®2012 Rovi Corporation. Company confidential.
In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 13% Blu-ray Disc™ 34% Web video 21% DVD 32% 63 Copyright ®2012 Rovi Corporation. Company confidential.
How would you rate your streaming experience in terms of visual quality? Excellent Poor 6% 13% Good 33% Acceptable 48% 64 Copyright ®2012 Rovi Corporation. Company confidential.
Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director’s cut) 17% Smooth fast- forward and rewind 40% Subtitles 27% Additional audio tracks 16% 65 Copyright ®2012 Rovi Corporation. Company confidential.
Have you experienced any of the following issues when attempting to stream a movie? 60% 55% 50% 40% 39% 40% 30% 20% 13% 10% 0% Buffering/stuttering Movie stopped playing Poor picture quality Access denied/log in (crashed) failure Multiple answers possible. 66 Copyright ®2012 Rovi Corporation. Company confidential.
If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60.0% 50% 50.0% 40.0% 30.0% 24% 22% 22% 20.0% 10.0% 0.0% Cost Concerns over Quality Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 67 Copyright ®2012 Rovi Corporation. Company confidential.
Thank you.

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Etude Rovi sur le comportement des consommateurs en matière de streaming en France et en Europe

  • 1. DivX Streaming Survey UK, Germany, France, Spain and Italy July 2012
  • 2. Results Region 2 Copyright ®2012 Rovi Corporation. Company confidential.
  • 3. Summary (Region) About the survey Key findings • Goal: Understanding the video streaming • 48% of users have streamed a movie or TV behavior of the DivX community show • Method: Opt-in online survey, targeting DivX • 68% prefer to stream content to a PC followed community in the UK, France, Germany, Spain by a connected TV or Blu-ray Disc™ player and Italy (20%) • Sample size: 13,700 respondents • 53% of users that stream, use a subscription based service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (51%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (51%) • 64% experienced buffering/stuttering when streaming 3 Copyright ®2012 Rovi Corporation. Company confidential.
  • 4. Have you streamed a movie or TV show? Yes No 48% 52% 4 Copyright ®2012 Rovi Corporation. Company confidential.
  • 5. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the Game 2% 4% above console 3% 3% Connected TV or Blu- ray Disc™ player 20% PC 68% 5 Copyright ®2012 Rovi Corporation. Company confidential.
  • 6. What type of streaming service have you primarily used? A la carte purchase 18% Subscription 53% A la carte rental 29% 6 Copyright ®2012 Rovi Corporation. Company confidential.
  • 7. What part of the streaming experience would you rate highest in importance Selection 20% Video Quality 44% Price 15% Convenience 21% 7 Copyright ®2012 Rovi Corporation. Company confidential.
  • 8. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 12% Web video 15% Blu-ray Disc™ 41% DVD 32% 8 Copyright ®2012 Rovi Corporation. Company confidential.
  • 9. How would you rate your streaming experience in terms of visual quality? Excellent Poor 8% 9% Good 40% Acceptable 43% 9 Copyright ®2012 Rovi Corporation. Company confidential.
  • 10. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director’s cut) 21% Smooth fast- forward and rewind 51% Subtitles 16% Additional audio tracks 12% 10 Copyright ®2012 Rovi Corporation. Company confidential.
  • 11. Have you experienced any of the following issues when attempting to stream a movie? 70 64% 60 50 48% 45% 40 30 25% 20 10 0 Buffering/stuttering Movie stopped Poor picture quality Access denied/log in playing (crashed) failure Multiple answers possible. 11 Copyright ®2012 Rovi Corporation. Company confidential.
  • 12. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60 51% 50 40 30 26% 23% 22% 20 10 0 Cost Concerns over Quality Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 12 Copyright ®2012 Rovi Corporation. Company confidential.
  • 13. Results UK 13 Copyright ®2012 Rovi Corporation. Company confidential.
  • 14. Summary (UK) About the survey Key findings • Goal: Understanding the video streaming • 53% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 63% prefer to stream content to a PC followed community in the UK by a connected TV or Blu-ray Disc™ player (20%) and gaming console (7%) • Sample size: 3,700 respondents • 60% of users that stream, use a subscription based service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (62%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (51%) • 83% experienced buffering/stuttering when streaming 14 Copyright ®2012 Rovi Corporation. Company confidential.
  • 15. Have you streamed a movie or TV show? No 47% Yes 53% 15 Copyright ®2012 Rovi Corporation. Company confidential.
  • 16. I prefer to stream my movies or TV shows to: Tablet None of the above Smartphone 4% 4% 2% Game console 7% Connected TV or Blu-ray™ player 20% PC 63% 16 Copyright ®2012 Rovi Corporation. Company confidential.
  • 17. What type of streaming service have you primarily used? A la carte purchase 18% A la carte rental 22% Subscription 60% 17 Copyright ®2012 Rovi Corporation. Company confidential.
  • 18. What part of the streaming experience would you rate highest in importance Price 15% Selection 10% Video Quality 53% Convenience 22% 18 Copyright ®2012 Rovi Corporation. Company confidential.
  • 19. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 13% Web video Blu-ray 14% Disc™ 42% DVD 31% 19 Copyright ®2012 Rovi Corporation. Company confidential.
  • 20. How would you rate your streaming experience in terms of visual quality? Excellent Poor 13% 7% Acceptable 37% Good 43% 20 Copyright ®2012 Rovi Corporation. Company confidential.
  • 21. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director's cut 22% Subtitles 11% Smooth fast-forward and rewind 62% Additional audio tracks 5% 21 Copyright ®2012 Rovi Corporation. Company confidential.
  • 22. Have you experienced any of the following issues when attempting to stream a movie? 90 83% 80 70 60 53% 50 48% 40 30 20% 20 10 0 Buffering/stuttering Movie stopped playing Poor picture quality Access denied/log in failure (crashed) Multiple answers possible. 22 Copyright ®2012 Rovi Corporation. Company confidential.
  • 23. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60 50 49% 40 30 29% 28% 23% 20 10 0 Cost Quality Concerns over permanency Lack of features (as opposed to Blu-ray™/DVD) Multiple answers possible. 23 Copyright ®2012 Rovi Corporation. Company confidential.
  • 24. Results Germany 24 Copyright ®2012 Rovi Corporation. Company confidential.
  • 25. Summary (Germany) About the survey Key findings • Goal: Understanding the video streaming • 45% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 68% prefer to stream content to a PC followed community in Germany by a connected TV or Blu-ray Disc™ player (20%) and tablet (4%) • Sample size: 3,000 respondents • 40% of users that stream, use a subscription based service and 40% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (59%) • 69% experienced buffering/stuttering when streaming • Cost is the #1 hurdle that prevents users from purchasing a digital movie (47%) 25 Copyright ®2012 Rovi Corporation. Company confidential.
  • 26. Have you streamed a movie or TV show? Yes 45% No 55% 26 Copyright ®2012 Rovi Corporation. Company confidential.
  • 27. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the 2% 4% above Game console 4% 2% Connected TV or Blu-ray™ player 20% PC 68% 27 Copyright ®2012 Rovi Corporation. Company confidential.
  • 28. What type of streaming service have you primarily used? A la carte purchase 20% Subscription 40% A la carte rental 40% 28 Copyright ®2012 Rovi Corporation. Company confidential.
  • 29. What part of the streaming experience would you rate highest in importance Selection 11% Convenience 13% Video Quality 58% Price 18% 29 Copyright ®2012 Rovi Corporation. Company confidential.
  • 30. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Web video Streaming to 8% connected devices 13% Blu-ray Disc™ 55% DVD 24% 30 Copyright ®2012 Rovi Corporation. Company confidential.
  • 31. How would you rate your streaming experience in terms of visual quality? Excellent Poor 6% 4% Acceptable 41% Good 49% 31 Copyright ®2012 Rovi Corporation. Company confidential.
  • 32. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director's cut) 22% Subtitles 7% Smooth fast-forward and rewind 59% Additional audio tracks 12% 32 Copyright ®2012 Rovi Corporation. Company confidential.
  • 33. Have you experienced any of the following issues when attempting to stream a movie? 80 69% 70 60 50 43% 39% 40 30 19% 20 10 0 Buffering/stuttering Poor picture quality Movie stopped playing Access denied/log in (crashed) failure Multiple answers possible. 33 Copyright ®2012 Rovi Corporation. Company confidential.
  • 34. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 50 47% 45 40 35 30% 30 27% 25 20% 20 15 10 5 0 Cost Lack of features (as Concerns over Quality opposed to Blu-ray permanency Disc™/DVD) Multiple answers possible. 34 Copyright ®2012 Rovi Corporation. Company confidential.
  • 35. Results France 35 Copyright ®2012 Rovi Corporation. Company confidential.
  • 36. Summary (France) About the survey Key findings • Goal: Understanding the video streaming • 56% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 75% prefer to stream content to a PC followed community in France by a connected TV or Blu-ray Disc™ player (18%) and tablet (2%) • Sample size: 3,500 respondents • 42% of users that stream, use a subscription based service and 36% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (45%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (54%) • 63% experienced buffering/stuttering when streaming 36 Copyright ®2012 Rovi Corporation. Company confidential.
  • 37. Have you streamed a movie or TV show? No 44% Yes 56% 37 Copyright ®2012 Rovi Corporation. Company confidential.
  • 38. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the Game 1% 2% above Console 3% 1% Connected TV or Blu-ray™ 18% PC 75% 38 Copyright ®2012 Rovi Corporation. Company confidential.
  • 39. What type of streaming service have you primarily used? A la carte purchase 22% Subscription 42% A la carte rental 36% 39 Copyright ®2012 Rovi Corporation. Company confidential.
  • 40. What part of the streaming experience would you rate highest in importance Selection 12% Price Video Quality 20% 42% Convenience 26% 40 Copyright ®2012 Rovi Corporation. Company confidential.
  • 41. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 11% Web video 12% Blu-ray Disc™ 39% DVD 38% 41 Copyright ®2012 Rovi Corporation. Company confidential.
  • 42. How would you rate your streaming experience in terms of visual quality? Excellent Poor 6% 12% Good 34% Acceptable 48% 42 Copyright ®2012 Rovi Corporation. Company confidential.
  • 43. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director's cut 20% Smooth fast-forward and rewind 45% Subtitles 21% Additional audio tracks 14% 43 Copyright ®2012 Rovi Corporation. Company confidential.
  • 44. Have you experienced any of the following issues when attempting to stream a movie: 70.0% 63.0% 60.0% 53.0% 50.0% 47.0% 40.0% 36.0% 30.0% 20.0% 10.0% 0.0% Buffering/stuttering Movie stopped Poor picture quality Access denied/log playing (crashed) in failure Multiple answers possible. 44 Copyright ®2012 Rovi Corporation. Company confidential.
  • 45. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60% 54% 50% 40% 30% 30% 21% 20% 20% 10% 0% Cost Concerns over Lack of features (as Quality permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 45 Copyright ®2012 Rovi Corporation. Company confidential.
  • 46. Results Spain 46 Copyright ®2012 Rovi Corporation. Company confidential.
  • 47. Summary (Spain) About the survey Key findings • Goal: Understanding the video streaming • Only 24% of DivX users have streamed a behavior of the DivX community movie or TV show • Method: Opt-in online survey, targeting DivX • 57% prefer to stream content to a PC followed community in France by a connected TV or Blu-ray Disc™ player (29%) and game console (4%) • Sample size: 3,500 respondents • 53% of users that stream, use a subscription based service and 32% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (33%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (55%) • 57% experienced a movie stopped playing (crashed) when streaming 47 Copyright ®2012 Rovi Corporation. Company confidential.
  • 48. Have you streamed a movie or TV show? Yes 24% No 76% 48 Copyright ®2012 Rovi Corporation. Company confidential.
  • 49. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the 3% 3% above 4% Game console 4% Connected TV or PC Blu-ray Disc™ 57% player 29% 49 Copyright ®2012 Rovi Corporation. Company confidential.
  • 50. What type of streaming service have you primarily used? A la carte purchase 15% Subscription 54% A la carte rental 32% 50 Copyright ®2012 Rovi Corporation. Company confidential.
  • 51. What part of the streaming experience would you rate highest in importance Price 9% Selection 14% Video Quality 46% Convenience 31% 51 Copyright ®2012 Rovi Corporation. Company confidential.
  • 52. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 9% Blu-ray Disc™ 33% Web video 27% DVD 31% 52 Copyright ®2012 Rovi Corporation. Company confidential.
  • 53. How would you rate your streaming experience in terms of visual quality? Excellent Poor 10% 3% Acceptable 44% Good 43% 53 Copyright ®2012 Rovi Corporation. Company confidential.
  • 54. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras Smooth fast- (e.g., director's forward and cut) rewind 30% 33% Additional Subtitles audio tracks 20% 17% 54 Copyright ®2012 Rovi Corporation. Company confidential.
  • 55. Have you experienced any of the following issues when attempting to stream a movie? 60% 57% 52% 50% 45% 40% 35% 30% 20% 10% 0% Movie stopped Buffering/stuttering Poor picture quality Access denied/log in playing (crashed) failure Multiple answers possible. 55 Copyright ®2012 Rovi Corporation. Company confidential.
  • 56. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60.0% 55% 50.0% 40.0% 30.0% 25% 20% 20.0% 14% 10.0% 0.0% Cost Quality Concerns over Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 56 Copyright ®2012 Rovi Corporation. Company confidential.
  • 57. Results Italy 57 Copyright ®2012 Rovi Corporation. Company confidential.
  • 58. Summary (Italy) About the survey Key findings • Goal: Understanding the video streaming • 60% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 71% prefer to stream content to a PC followed community in Italy by a connected TV or Blu-ray Disc™ player (20%) and tablet (5%) • Sample size: 1,700 respondents • 72% of users that stream, use a subscription based service and 20% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (40%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (50%) • 55% experienced buffering/stuttering when streaming 58 Copyright ®2012 Rovi Corporation. Company confidential.
  • 59. Have you streamed a movie or TV show? No 40% Yes 60% 59 Copyright ®2012 Rovi Corporation. Company confidential.
  • 60. I prefer to stream my movies or TV shows to: Tablet None of the Smartphone 5% above 1% 2% Game console 1% Connected TV or Blu-ray Disc™ player 20% PC 71% 60 Copyright ®2012 Rovi Corporation. Company confidential.
  • 61. What type of streaming service have you primarily used? A la carte purchase 8% A la carte rental 20% Subscription 72% 61 Copyright ®2012 Rovi Corporation. Company confidential.
  • 62. What part of the streaming experience would you rate highest in importance Price 17% Video Quality 37% Selection 23% Convenience 23% 62 Copyright ®2012 Rovi Corporation. Company confidential.
  • 63. In terms of overall experience (video quality, convenience, selection, price), which of the following formats is the best? Streaming to connected devices 13% Blu-ray Disc™ 34% Web video 21% DVD 32% 63 Copyright ®2012 Rovi Corporation. Company confidential.
  • 64. How would you rate your streaming experience in terms of visual quality? Excellent Poor 6% 13% Good 33% Acceptable 48% 64 Copyright ®2012 Rovi Corporation. Company confidential.
  • 65. Which of the following features would you most like to see offered in streaming movies or TV shows? Video extras (e.g., director’s cut) 17% Smooth fast- forward and rewind 40% Subtitles 27% Additional audio tracks 16% 65 Copyright ®2012 Rovi Corporation. Company confidential.
  • 66. Have you experienced any of the following issues when attempting to stream a movie? 60% 55% 50% 40% 39% 40% 30% 20% 13% 10% 0% Buffering/stuttering Movie stopped playing Poor picture quality Access denied/log in (crashed) failure Multiple answers possible. 66 Copyright ®2012 Rovi Corporation. Company confidential.
  • 67. If you have yet to purchase a movie (for ownership rather than as a rental) what is the reason: 60.0% 50% 50.0% 40.0% 30.0% 24% 22% 22% 20.0% 10.0% 0.0% Cost Concerns over Quality Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible. 67 Copyright ®2012 Rovi Corporation. Company confidential.