Any business owner who wants to see an upward trend in his profit margins should market his business...

1. Ways to Prevent Typical Video Marketing Mishaps
Any business owner who wants to see an upward trend in his profit margins should market his
business using video. Before you jump in with both feet, however, you need to learn what others
have found to work so you can get the best results possible. The following article is where you
should get started in video marketing.
Do not allow your shyness to stop you from taking advantage of video marketing. When you are
looking into the camera, talk as if you were talking to an old friend. This is a very simple and
effective way to help yourself get over the discomfort of talking to people you don't know.
Try using others in your videos. This will give people the idea that you are not full of hot air. While it
may be a little difficult to convince someone that the people in your video are truly fans of you and
your products, it comes across better than always doing videos alone.
While videos need to stand alone based on their content, they must still be promoted. After you
upload your videos, try promoting them via social networks, newsletters, blogs, and the like. It takes
time for videos to rank organically in search engines, so they need a push to let people know they
exist.
Keep in mind just how short attention spans are online. You have about ten seconds in your video to
grab your audience attention. Keep your total content under two minutes in length to make the most
possible impact. If this does not seem doable for what you have to get out there, spread your content
across chapter videos.
If you want to film yourself talking about your products or demonstrating them, you should put
together an outline for your video before you start. Make a list of all the points you feel are
important and organize them logically so your video is easy to follow. Remember that you can edit
your video to organize different points in a logical order too.
Even though you are trying to market a business, it is a good idea to get a little personal with your
video delivery. This means that it is okay to share personal stories that may help you connect with
others. Make sure you stay professional, since being otherwise may cause you to lose users.
To help garner even more views embed your video in your website. Most people when they think of
video marketing think only of posting a video on YouTube. Instead, post it on your website and
include a link on your Facebook wall and Tweet about your new video on Twitter.
Product reviews help visitors learn about different products. This type of video is the least used
http://www.resourcenation.com/business/online-marketing/ video marketing tool. Do not only
concentrate on your products, but also include reviews about products that complement your
products. For example, if your business specializes in shampoo, do several product reviews on hair
styling products.
Keep in mind just how short attention spans are online. You have about ten seconds in your video to
grab your audience attention. Keep your total content under two minutes in length to make the most
possible impact. If this does not seem doable for what you have to get out there, spread your content

2. across chapter videos.
Be natural! The more fake or contrived you appear; the less likely viewers are to watch your whole
video. If you can't read a script without sounding like a dork, then don't. Stick to who you are and
represent yourself and your company and the video will turn out great.
Find the best sites to post your video to. While everyone knows about YouTube, there are many
other sites that might be right for your video. Look into what sites are related to your business and
post your video to these sites. Most should be free to you and if they do charge make sure it is worth
your while.
Figure out what kind of content your target audience wants to watch. In addition, how do those
users come across the content that they are interested in? Is social media the route you should be
focusing on or do these individuals sign up for mailing lists? Once you have a handle on this, you will
know how to get started.
If you decide to create a series of videos, it is important that you remain consistent. Try using the
same length and format for your videos and use similar title pages and credits so learn seo sem
viewers easily recognize your video marketing campaign. If possible, release your videos on a
certain day of the week to build anticipation.
A great way to create content for your video marketing is to publish some how-to videos. Teaching
others how to do things within your industry will not only drive traffic to your website; it will
establish you as an expert in your trade. These step-by-step and how-to videos are timeless and will
keep visitors coming you your videos for years.
Find someone to be the regular spokesperson in your videos. Keep in mind that this person should
not necessarily be you or even a sales professional. It's important that your spokesperson be very
energetic and have a smile and personality that will attract many people. Also, make sure this
person will be regularly available for being in your videos.
Use colors that are appealing. This is true for the set, clothing and make up. Some colors are just not
attractive and can easily turn people off to your video. Primary colors are classic and appealing to
most people. On the other hand neon colors can turn a lot of people away.

3. For those interested in video marketing, perhaps the most important tip is simply to make your first
video. People often get overwhelmed by the thought of creating a video, however the best way to
learn is to do it. Sure, your first few videos might not be as good as you'd like, but you'll see great
improvement with each one you put out.
The best way to make a video work is to make it funny. Obviously, you cannot use potty or offensive
humor for fear of wrecking your reputation or offending your viewer. Stick to light, topical humor
which fits in with your brand and allows customers to have a personal relationship with you.
Having fun with your marketing campaign will make the job a lot easier. Hopefully this article has
given you plenty of useful ideas you can work with on your own campaign. After a few tries, filming
should become quick and easy and a great way to get the word out about your business.