CDS Global has again partnered with Folio: to complete an in-depth study on the state of the media industry. Our report is more in-depth than ever. We’ve added even more questions to address the rapid changes around data, the web and digital that face the media industry today. Check out some of the key highlights in our brand new infographic.

1. 2014
TOP FINDINGS
STATE OF THE MEDIA INDUSTRY:
BENCHMARKS + TRENDING STUDY
FOURTH EDITION
Top Digital Priorities Is enhancing subscriber and
customer data a top goal
or priority?
Customized & Personalized
Website Content & Messaging
Current & Planned
Mobile Strategies
Biggest Challenges & Pain Points
Data & Information Collected
& Maintained
How Data is Used
Top 10 Digital Services
& Initiatives
DIGITAL WEB
1 Increase digital & online profits 70%
Increase online, digital
circulation & subscriptions 60%2
Drive top-line digital
revenue growth 56%3
Develop digital editions for
e-readers/tablets 41%4
Redesign website 41%5
Experiment with various
evolving technologies6 41%
FACEBOOK
Analyzing &
implementing
data effectively
Lack of staff
with analytical
experience &
knowledge to
use data
effectively
YES NO
WEBSITE
77%
ARCHIVED
CONTENT
CONTENT
EMAILS
69%
TWITTER
67%
61%
54%
52%
49%
BLOGS
APP(s) FOR
APPLE iPAD
APP(s) FOR
APPLE iPHONE
LINKEDIN
70%
E-NEWSLETTERS
79%
66%
59%
67%
11%
2011
17%
2012
DIGITAL IS RISING
2013
20%
Digital Revenues as Percentage
of Total Gross Revenue
74%
26%
26%
Inability to consistently
leverage across multiple
channels
44%
Email Address
Marketing to existing customers
Mobile-enabled websites
Plan to provide a mobile-enabled
website over the next 12-18 months
Provides customized content, creative, offers
or messaging for each subscriber, customer or visitor,
either for authenticated or anonymous site visitors
Home Address
Purchase, Subscription and/or
Membership History 84%
95%
67%
Acquiring new customers, subscribers,
members or prospects
Increasing cross-sells, up-sells & retention
Driving promotions to the right audience
Defining, targeting & marketing to best customers
& prospects
94%
69%
62%
60%
61 %
DATA
57%
36%
Apps for
mobile
devices
49%
Interested in learning more about CDS Global and our solutions?
866.897.7987 | info@cds-global.com @CDSGlobal
24%
We know media.
Working with over 1,100 media brands,
CDS Global has an unprecedented view of
media industry trends and statistics to help
drive your business.
We help get your magazines
in the hands of your readers.
digital & print
labels produced
1.7BILLION
Your customers deserve immediate
access. Provide them with real-time
access to their digital content and
print accounts.
real-time
transactions
processed
1BILLION
We can power all aspects of
your customer lifecycle, connect
you with your customers and
peers, and simplify your lives
by creating seamless interactions. customers managed
182MILLION
WE POWER. WE CONNECT. WE SIMPLIFY.