Final presentation for the G.L.A.M. Women's conference in Chicago. Covers personal branding and reputation management. Gives steps and strategies to fix, develop or polish your personal brand and/or business reputation. Also discussed WHY reputation is critical in today's digital world. Available for presentation at YOUR event and I can accommodate your particular theme or perspective.

1. Minding MY Business
CEO of Me, INC
Strategies to help you create and build your Personal Brand

2. 2
Meet CDJ
CEO |Award Winning Author |Consultant | Speaker
CEO of CDJ &
Associates
Author of “ A
Princess-Cut
Diamond”
Speaker and
Mentor
“I am
NEVER out
of options
and I refuse
to give up.”-
-CDJ

3. Let’s engage!
Twitter/IG @cdjamerson @cdjassociates
#CEOofMe #CDJ #2016GLAMConference

4. CDJ Guarantee
If you invest your attention & time your return on your
investment (ROI) will be:
•Clarity on what branding is and is NOT.
•Understanding the difference in branding a product
versus an individual.
•Key strategies to make branding a personal part of
reinventing your image, reputation & career.

5. Tag Line
5
What is a brand?
What it is NOT
Color SchemeLOGO

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Perception Self Image
ReputationPresentation
What is a brand?

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What is designing
your brand?

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Is there hope?
I am what I am….? Or are you??
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11. 6 Strategies to
Command your Brand
#CEOofMe #CDJ #2016GLAMConference

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Attitude
Adjustment
Online
Clean up
Claim your
rank
Subject
Matter
Expert
Blog/Vlog
Press
3

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#1 ---Attitude Adjustment
Don’t change who you are but just how you are perceived.
1st
Research among friends
2nd
Determine how you show
up versus how you WANT to
show up.
3rd Make the necessary
SMALL adjustments

14. Know the difference
Personality
• Is your natural flow..or bent
that you were born with. It
is specific and usually is a
key indicator as to your
purpose. It comes through
your character despite
circumstances.
Attitude
• Emotions, behaviors, moods
that YOU choose to possess.
You have the wherewithal to
adjust this at will. It is
swayed by circumstances.
14

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#2 ---Online Clean up
Some things should just NOT be for the public eye.
1st
Research what is connected
to your name
2nd
Edit, delete, or update all
outlets
3rd Protect your future
online reputation.
Watch for reviews
3

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Should they hire you..do business with you?
Your resume reads one thing…but your FB image reads differently
*
Top of her class at University
of Michigan
*
Over 5 years of experience
as a project manager
* Specializes in data
analytics and KPI
tracking
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#3 ---Claim your ranking
Keep your name in circulation & be mindful of those that share your name(s)
1st
Set out to own Google’s
front page
2nd
Determine how you show
up versus how you WANT to
show up.
3rd Make the necessary
SMALL adjustments
3

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#4 ---Subject Matter Expert
Wealth with freedom comes to those who get paid for what
they know versus just what they do--cdj
1st
Know who the top ranking,
key players are & connect
2nd
PERFECT your craft.
Become the go-to person in
your field!
3rd Study, research
become innovative
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#5 ---Blog/Vlog
No matter what, the very first piece of social media
real estate I’d start with is a blog. --Brogan
1st
What do you know & why
is it important to share it?
2nd
Determine how you show
up versus how you WANT to
show up.
3rd Attach your name and your
face to your information.

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The Keepin’ up with
CDJ Blog
•Leadership
•Speaking
•Branding
•Strategy
•Motivation
www.cdjandassociates.com
About Section

21. 21
•Short promotional
videos
•Recap videos
•Seminar notes
•SME
•Industry events

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#6 ---Press Coverage
Allow the media to help you, sell you!
1st
Determine the publications
in your field.
2nd
Contact reporters-have
something to point them
too.
3rd Promote all media
Connections.
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•Industry
driven article
•Three
paragraphs,
•Company
mention and
•A picture

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This media connection
and press mention just
happened yesterday!
How do I capitalize on
the coverage?

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Where do I start?
What can I do when I get home!
Reach Back To move
forward
Google
Yourself
Get
feedback Set up a
blog
Plot a
course

26. Question and Answer Segment
Twitter/IG @cdjamerson @cdjassociates
#CEOofMe #CDJ #2016GLAMConference

27. Contact Us!
Strategize * Hustle * Live * Repeat
www.cdjandassociates.com
info@cdjandassociates.com
Subject: CDJSquadGoals
Twitter/IG @cdjamerson @cdjassociates

28. THANK YOU
Strategize * Hustle * Live * Repeat
Twitter/IG @cdjamerson @cdjassociates