2017 Solutions Catalog by CDEN Visit our website at http://www.cden.com.mx and download the complete 2017 Solutions Catalog at http://www.cden.com.mx/solutions.html

1. CONSULTING FOR RESULTS www.cden.com.mx
Business Consulting
2017 Solutions Catalog
José Antonio Venegas Q.

2. Creating Client Value:
Executive Summary
We collaborate with our clients to achieve superior business performance or
solve situations that can not be solved internally through the objective
consulting and the implementation of solutions.
✓Clear and defined path to achieve a higher level of business performance.
✓Count with an effective and efficient organization, designed to achieve the
vision, mission, goals and objectives of the business.
✓Facilitate the performance improvement with planned interventions that
ensure the change and business transformation.
✓Support the clients in making business decisions, considering constraints,
preferences and uncertainties.
Contributions and benefits for consulting:

3. Our mission statement
In Business Consulting we seek to work directly with corporate groups,
transnational corporations, big and medium businesses as well as
Mexican governments; making decisive, lasting and substantial
improvements in their performance through
solutions that ensure its success.
Business
Principals
CustomerBonding
SpiritofSuccess
Creating Shared Value
Attract, satisfy and retain
the customer.
Corporate policies and practices that enhance the
competitiveness of a company and simultaneously
advancing social and economic conditions in the
communities in which it operates.
Attract, satisfy and retain
the talent.

4. Our competences
▪ We are a reliable consulting firm with over 25 years of experience and with
successful results in more than 30 businesses of various industries,
commercial, services and government.
▪ We specialize and offer support in strategy development and execution,
organizational design and development, and achieve outstanding performance.
▪ Our competitive space is to offer solutions not covered by international
consulting firms, corporate services and outsourcing suppliers.
▪ We quickly familiarize with the situation of our client and we are committed to
present a tailored value proposition.
▪ We are a consulting firm highly oriented to results, enhancing the benefits over
the consulting investment.
▪ At the end of a study or project, we transfer to our client the know-how and
knowledge of the business.

5. Consulting vs. Outsourcing
Consulting Firms Outsourcing Suppliers
Definition
A consultant is a professional who
provides solutions through its know-
how, expertise, specialized capabilities
and other resources to support his
clients to be more sucessful, enhancing
the benefits over the consulting
investment.
Decisive, lasting and substantial
improvements in the business
performance.
Is the act of transferring a business
process to external suppliers, involves
the supply of goods and services that
were previously produced within the
organization, in exchange for agreed
prices and rates.
Purpose
Deliver products and services that are
consistent, appropriate and low- cost.
People Consultants and advisors.
Specialists, experts, instructors and
operators.
Examples
McKinsey & Company, The Boston
Consulting Group, Bain & Company,
Strategy& (formerly Booz & Company),
A.T. Kearney, Productivity, CDEN, etc.
Ramón Cárdenas y Asociados, PwC,
Jinzai, Softek (SAP), Korn Ferry, MGT
Consultoría (Human Side), Kepner-
Tregoe, Hay Group, etc.

6. 2017 Solutions Catalog: Support Areas
Strategy and
Growth Plan
Organization Studies
and Projects
Transformation
Programs and
Projects

7. Strategy and Growth Plan
In Business Consulting we collaborate with shareholders and executives to
create the future growth of the business, maximizing shareholder value in the
short-term or maximizing long-term customer satisfaction, ensuring return over
the consulting investment.
Benefits and deliverables:
 Undertand and evaluate the business model and its current strategy.
 Identify and crystallize growth opportunities.
 Redesign and/or develop the business strategy most appropriate for
the company.
 Build and implement a balanced scorecard that ensures the
successful execution of the strategy.

8. Organization Studies and Projects
In Business Consulting we collaborate with leaders and executives to build and
develop effective and efficient organizations, supporting the successful execution of
the strategy and business objectives, ensuring return over the consulting investment.
Benefits and deliverables:
 Analyze and evaluate the alignment (effectiveness and efficiency) of
the current organization with the strategy and other key business
elements.
 Strengthen the current organization design, ensuring speed,
integration, flexibility, innovation and control.
 Develop and implement organization projects, obtaining a new
design that achieves superior performance.
 Analyze and certify key business organizational decisions.

9. Transformación Programs and Projects
In Business Consulting we collaborate with leaders and executives to design
and implement transformation programs and projects that deliver and sustain
outstanding performance, ensuring return over the consulting investment.
 Define the collective ambition of the organization and identify the
main performance gaps of the business.
 Establish the case for change and the commitment between the
Board of Directors and the management team.
 Develop and implement a transformation program that achieves
changes and outstanding results in the short and medium-term.
 Build and develop a high performance organization to consistently
deliver extraordinary results.
Benefits and deliverables:

10. Our clients

11. Grupo Financiero PROBURSA
Grupo HERMES (ARALMEX)
Our clients

12. Contact us
Business consultant:
Ing. José Antonio Venegas Q.
Office phone:
(81) 8303-3044
E-mail:
javenegas@cden.com.mx
Office address:
Versalles 106
Col. Valle de San Angel
San Pedro Garza García, N.L., México
C.P. 66290

13. Glossary

14. Term Definition
Alignment
Is identified as an explicit part of the management process. Executing
strategy requires the highest level of integration and teamwork among
organizational units and processes. Alignment has four components:
strategic fit, organizational alignment, human capital alignment and
alignment of planning and control systems.
Balanced scorecard
The balanced scorecard system is designed to help any organization
effectively execute their strategy.
Performance gap
It is the measure of the difference between the present status in a
business operation and its ultimate goal of performance.
Value creation
The performance of actions that increase the worth of goods, services
or even a business.
Performance
It is the definition and progressive achievement realization of tangible,
specific, measurable, worthwhile and personally meaningful goals.
Organizational
effectiveness
It is the degree to which organization achieves a stated goal or is
successful, as it is achieving what it is trying to achieve.
Glossary

15. Term Definition
Organizational efficiency
It refers to the amount of resources used to achieve an
organizational goal.
Execution
It is part of the business strategy and it is the missing link between
aspirations (objectives) and results.
Business strategy
It is the result of choices executives make, on "where to play" and
"how to win“, to maximize long-term value.
Business model
Describes the rationale of how an organization creates, delivers and
captures value.
Organization
It is a system of roles and stream of activities designed to
accomplish shared purposes.
Customer satisfaction
It is a measure of how products and services supplied by a company
meet or surpass customer expectation
Transformation
It is a large-scale change aimed at delivering and sustaining
breakthrough performance.
Shareholder value
It is the part of its capitalization that is equity as opposed to long-
term debt.
Glossary