Social media marketing involves using social media platforms to increase website traffic and brand awareness. Key goals of social media marketing include driving website traffic, increasing conversions, building brand awareness and identity, and communicating with target audiences. Marketers should establish these goals and understand the different social media platforms and how to use each one effectively. Some tips for success include creating valuable blog content, linking to outside articles, maintaining a consistent brand image, and measuring analytics. Major trends in 2014 included purposeful marketing, data-based marketing, and creating timely and relevant content.

1. Social Media
Marketing
Chelsea Bevins
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2. What is Social Media Marketing?
“Gaining website traffic or attention through
social media sites” (Mashable, 2014)
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Social media marketing. (2014) Mashable. Retrieved from
http://mashable.com/category/social-media-marketing/.

3. Establish your Goals
Guide to using social media for marketing. (2014). Word Stream. Retrieved
from http://www.wordstream.com/social-media-marketing.
1. Website Traffic
2. Conversions
3. Brand Awareness
4. Creating a brand identity
5. Communication with target

4. Know your Platform
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5. Tips: Brainstorm content
Blog
Create valuable content
Link to outside articles
Have a consistent image
Measure success with analytics
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Guide to using social media for marketing. (2014). Word Stream. Retrieved from
http://www.wordstream.com/social-media-marketing.

6. 2014 Trends
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Tracy, A. (2014). The 3 biggest social-media trends of 2014. Inc. Retrieved from
http://www.inc.com/abigail-tracy/what-can-we-expect-from-marketers-on-social-media.html
Purposeful Marketing
Data-Based Marketing
Timely & Relevant
ContentTRENDS

7. References
Guide to using social media for marketing. (2014). Word
Stream. Retrieved from http://www.wordstream.com/social-
media-marketing.
Social media marketing. (2014) Mashable. Retrieved from
http://mashable.com/category/social-media-marketing/.
Tracy, A. (2014). The 3 biggest social-media trends of
2014. Inc. Retrieved from http://www.inc.com/abigail-
tracy/what-can-we-expect-from-marketers-on-social-
media.html