Lots has been talked about Lean and Agile, we have implemented both and taken their best practices to create and deliver products. But we need to understand that in order to create and release valuable products or services - We need to master Product Discovery and Product Delivery in any organization, enterprise, S&M or Startups.

1. Product Discovery
&
Product Delivery
By Claudio Cossio
ccossio@nearsoft.com
@CCOSSIO

2. Building
a product
is hard

3. It’s not
just code

4. Creating a Product
There are 2 phases in the way we build modern SaaS products
Product Discovery
- Pre-totyping
- Prototypes
- MVP
Product Delivery
- Customer Support
- Releases
- Continuous Integration

5. Focus Management Tools
Goals
Implementing them requires

6. ● Understand the problem
● Build a desirable solution for it

7. ➔ New opportunity (trend)
➔ Pattern recognition &
experimentation
➔ Business Model Innovation
You need to understand WHO you are building it for

8. Product Discovery

9. Search & Experiments

10. Our main goal in Product Discovery
Learn fast

11. Pretotyping
➔ Cheap
➔ Dynamic
➔ Everyone learns
➔ Lots of iterations

12. Prototypes
➔ Can be expensive
➔ Are fault tolerant
➔ Single point of view
➔ Provide an initial launch
platform

14. Confirm that the USER has a real problem

15. Minimum
Viable
Experiment
➔ Part of the solution
➔ You got X possible
client(s)
➔ Add value
➔ The beginning….

17. A tough road ahead!
● Market
○ Bad timing.
○ Better solutions from competitors.
● Technical
○ Wrong platforms (tech/distribution/etc)
○ Changing trends.
● Team
○ Differences.
○ Priorities.
○ Commitment.

18. No competition = No Customers

19. Product Delivery

20. Customer Support
● Process
○ Stakeholders.
○ Experts.
○ Service Level Agreements.
● Technical
○ Communication.
○ Ticketing/Issues.
● Team
○ Culture.
○ Commitment.

21. Testing
● Faster releases
○ Collaboration
○ Technical practices
● Release Decisions (prod ready)
○ Technical
○ Non-technical
● Skills gap
○ Invest in technical employees
○ Learning process

22. Continuous Integration
● Testers will learn to code
○ Manual
○ Automation
● Enterprise is moving to Cloud
○ Container based solutions
○ Multiple Cloud services
● Serverless VS Microservices VS Containers
○ Lambda, Azure or OpenWisk
○ DevOps workflow

23. The Nearsoft way
➔ No need to ask for
permission
➔ Collaborate with the
community
➔ Build products our
clients can use

24. Thank you!