SlideShare uma empresa Scribd logo
1 de 32
Blackboard site is live https://www.blackboard.uidaho.edu/webct/logon/72822098001 or https://www.blackboard.uidaho.edu/
What is the opportunity?
Social Responsibility
Social Responsibility
Environmental Factors Macro- Environment Competitors Customers Micro- Environment Technology Social Issues Ethical/Legal Issues Political Issues Environmental Issues RETAILER
“ By bringing  sustainability  into the conversation from the outset, the Accord is intended to spark thinking about new behaviors and new business models.” A New Model for Green Design January 18, 2008 “ While this more eco-driven approach is significant, it's the second part of the accord that promises to have the biggest impact—on the studios, their clients, and ultimately consumers. Signers of the accord promise to break the traditional secrecy of the industry by sharing what they've learned about sustainable design.” “ ...if successful, the Designers Accord will catalyze the sustainable design movement in the U.S., which, while clearly gaining momentum, still lags behind that of Europe, where stricter government regulations have required companies to focus on environmental issues for some time.” http://www.designersaccord.org /
The Distribution Channel Consumer Retailer Wholesaler Manufacturer
Types of Retailers (continued)
Critical Decisions Variety Assortment Services Pricing
Describing Different Types of Retailers (Retail Mix) Customer Service Store Design & Display Location Communications Mix Merchandise Assortments Pricing Retail  Strategy
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],How supermarkets are competing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of General Merchandise Retailers
Department stores in an eroding market ,[object Object],[object Object],[object Object],Royalty-Free/CORBIS
Why Sears Must Engineer Its Own Makeover Text “ With a potential recession on the horizon, retail experts say it is now clear Chairman Edward S. Lampert must engineer a radical makeover of the 121-year-old retailer to prove it can thrive alongside bigger rivals. To halt the sales and profit declines, the company's Sears and Kmart stores must forge new roles for themselves that will distinguish them in customers' eyes from competitors such as Kohl's Corp., J.C. Penney Co., Target Corp. and Wal-Mart Stores Inc. January 16, 2008
Issues in Discount Store Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],McGraw-Hill Companies, Inc./Gary He, photographer
[object Object],[object Object],[object Object],[object Object],[object Object],Issues in Specialty Store Retailing McGraw-Hill Companies, Inc./Gary He, photographer
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Issues in Drug Store Retailing
[object Object],[object Object],[object Object],[object Object],Category Specialists Ryan McVay/Getty Images
10 Most Profitable Businesses
10 Least Profitable Businesses
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 Most Profitable Businesses
Services vs. Merchandise Retailers Intangibility   -Problems in Evaluating Service Quality   -Performance of Service Provider Simultaneous Production and Delivery   -Importance of Service Provider Perishability   -No Inventory, Must Fill Capacity Inconsistency of the Offering   -Importance of HR Management
[object Object],[object Object],[object Object],Types of Ownership
Multi-channel Retailing
“Tri-Channel” Retailing Digital Vision / Getty Images Catalog Steve Cole/Getty Images Internet The McGraw-Hill Companies, Inc./Andrew Resek, photographer Physical Store
Store Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Catalog Channel ,[object Object],[object Object],[object Object]
Internet Channel ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rainforest Cafe
Starbucks
Strengths? Issues?

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Bus425 Chapter3

  • 1. Blackboard site is live https://www.blackboard.uidaho.edu/webct/logon/72822098001 or https://www.blackboard.uidaho.edu/
  • 2. What is the opportunity?
  • 5. Environmental Factors Macro- Environment Competitors Customers Micro- Environment Technology Social Issues Ethical/Legal Issues Political Issues Environmental Issues RETAILER
  • 6. “ By bringing sustainability into the conversation from the outset, the Accord is intended to spark thinking about new behaviors and new business models.” A New Model for Green Design January 18, 2008 “ While this more eco-driven approach is significant, it's the second part of the accord that promises to have the biggest impact—on the studios, their clients, and ultimately consumers. Signers of the accord promise to break the traditional secrecy of the industry by sharing what they've learned about sustainable design.” “ ...if successful, the Designers Accord will catalyze the sustainable design movement in the U.S., which, while clearly gaining momentum, still lags behind that of Europe, where stricter government regulations have required companies to focus on environmental issues for some time.” http://www.designersaccord.org /
  • 7. The Distribution Channel Consumer Retailer Wholesaler Manufacturer
  • 8. Types of Retailers (continued)
  • 9. Critical Decisions Variety Assortment Services Pricing
  • 10. Describing Different Types of Retailers (Retail Mix) Customer Service Store Design & Display Location Communications Mix Merchandise Assortments Pricing Retail Strategy
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Why Sears Must Engineer Its Own Makeover Text “ With a potential recession on the horizon, retail experts say it is now clear Chairman Edward S. Lampert must engineer a radical makeover of the 121-year-old retailer to prove it can thrive alongside bigger rivals. To halt the sales and profit declines, the company's Sears and Kmart stores must forge new roles for themselves that will distinguish them in customers' eyes from competitors such as Kohl's Corp., J.C. Penney Co., Target Corp. and Wal-Mart Stores Inc. January 16, 2008
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. 10 Most Profitable Businesses
  • 21. 10 Least Profitable Businesses
  • 22.
  • 23. Services vs. Merchandise Retailers Intangibility -Problems in Evaluating Service Quality -Performance of Service Provider Simultaneous Production and Delivery -Importance of Service Provider Perishability -No Inventory, Must Fill Capacity Inconsistency of the Offering -Importance of HR Management
  • 24.
  • 26. “Tri-Channel” Retailing Digital Vision / Getty Images Catalog Steve Cole/Getty Images Internet The McGraw-Hill Companies, Inc./Andrew Resek, photographer Physical Store
  • 27.
  • 28.
  • 29.