6. Traditional v. New Marketing Traditional Marketing New Marketing Expensive (Money) Relatively Cheap (Free in most cases) Not easily Tracked Measurable Short Lived Campaigns Relationships are built Casting a Wide Net More focused on your target market More lag time between conversions Better Conversions
15. Competitive What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public?
28. What Can you Do with A Facebook Fan Page? Contests Coupons Exclusive Content Discussion Boards Content RSS Photos Videos Updates to Fans Status Updates Events Set up landing Page