1. ‘ Interactive Content and Convergence’ A study for the European Commission Information Society Directorate – Unit C1 Main Findings AFDESI Conference Paris – 12 April 2007

3. Convergence across the board DTH Cable DSL 3G DVB-H DAB IPTV Underlying technologies & networks Digital TV Online Mobile wireless 3 digital distribution ‘Platforms’ TV prog. Music Publishing 6 ‘ Content ’ categories Film Radio Games

5. Broadband going mass market… EU 20 Broadband Connections Broadband connections /m PC households /m Source: SDL

6. … but discrepancies will remain wide in 2010 Source: SDL GR: 20

7. …And penetration of 3G remains low in Europe Source: SDL

8. Despite obstacles, digital content is taking off x4 in the next five years Source: SDL

9. Main findings Digital content distribution is taking off Source: SDL

10. Main findings Digital content distribution is taking off Source: SDL EU market, consumer spending, €m 2005-2010

13. Movies Digital movie distribution – Strong growth forecast… Annual revenues (€m)

14. Movies … but not quite the US market Annual revenues (€m)

15. Games Games - Digital adds €1.2bn by 2007

17. Main findings Summarising main obstacles and their effects

18. Technology issues Access to enabling technologies Rights-holders Content Providers Consumers Digital devices (PC, PVR, mobile devices) Broadband Service Providers Content Service Providers

19. Content/copyright issues Access to content for digital distribution Rights-holders Content Providers Consumers Digital devices (PC, PVR, mobile devices) Broadband Service Providers Content Service Providers

20. Content/copyright issues The licensing of exploitation rights Creative individuals (authors, artists) Production/catalogue companies (rights - holders) Distribution companies (broadcasters, VOD operators, etc) End - user/consumer Digital distribution networks (internet, mobile) Digital distribution networks (internet, mobile) CLEARANCE LICENSING Collecting societies Licensing of exploitation rights Levies Payments, royalties CE manufacturers Creative individuals (authors, composers, artists) Production/catalogue companies (rights - holders) Distribution companies (broadcasters, VOD operators, etc) End - user/consumer Digital distribution networks (internet, mobile) Digital distribution networks (internet, mobile) CLEARANCE LICENSING Collecting societies Licensing of exploitation rights Levies Payments, royalties CE manufacturers

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