1. Designing Motivational
Speeches: Use personal stories
to inspire greatness
Ron Johnson

2. Seminar Purpose
• Dialog about Communications
• Enhance Communication Skills
• Understand the Value of Communicating

3. Seminar End State
• To inspire professional excellence in verbal
communications skills

4. • It’s ALL about LEADERSHIP….

5. Leadership Defined
Influencing people by providing purpose,
direction and motivation while operating to
accomplish the mission and improving the
organization.

6. LEADERSHIP “ACTIONS”
INFLUENCING – Communication
PURPOSE - Reason
DIRECTION - Prioritize Tasks, Assign Responsibility, Set Standards
MOTIVATION - Give People the WILL to Execute
OPERATING - Planning & Preparing, Executes Assessing
IMPROVING - Developing, Building, Learning

7. Communications
• Listening Skills
• Community Contacts
• Written Communication Skills
• Oral Communication Skills
• “E-Communication” Skills
• “Ambassadorial” Skills

8. Leaders are story tellers… people
relate to good stories…especially if
they are in it.

9. The Basics
• Talk about what you KNOW about
• Consider your audience
• What is YOUR Purpose? WHY are you talking?
• PRACTICE makes Perfect

10. More Basics
• Introduction
• Grab the Audience Mind
• Body
• Conclusion

11. Types of Speeches
• Informative
• Persuasive
• Motivational

12. Facts about Communications
• Communications are 75% verbal and 25%
written
• 15% retained
• 85% of what listeners remember come from
what they see with their eyes, not hear with
their ears

13. On Writing….
I write so that I know what I think…

14. A New Perspective
1000
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1000
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1000
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TOTAL = 4100

15. On Speaking…
I rewrite so that I say what I mean…