This is the 2nd Session of the SSJ-TOSF Blogging sessions.

1. SSJ-TOSF BLOGGING
Blog Building Basics

2. Continuing the Blogging Conversation
• Language
• Culture
• Skill

3. What is a Blog?
Blogs are usually (but not always) written by one person
and are updated pretty regularly. Blogs are often (but not
always) written on a particular topic - there are blogs on
virtually any topic you can think of.
-Mark James Normand

4. Corporate blogs have become much more acceptable – and
are far more read than individual’s blogs. Why?

5. Basics of
Building a Blog

6. Choosing a Blog Engine
Considerations
Cost of Blog
Ease of Use
Modification

7. Online Tools To Build A Better Blog

8. Choosing a Blog Name –
Domain Name
1. Domain Name = unique part of the blog’s Uniform
Resource Location (URL).
http://www.acyberpilgrim.org
http://www.catholicwebsolutions.com
http://spiritualpopcorn.blogspot.com

9. Choosing a Blog Name –
Domain Name
2. Types of domain extensions
http://www.acyberpilgrim.org
What other extensions are you aware of?
There are at least 14!

10. Choosing a Blog Name –
Domain Name
3. Buying a domain name
www.bluehost.com
www.godaddy.com
www.hostgator.com
Note: Check all the pricing and check again before you
commit to purchasing a domain name.

11. Parts of a Blog
 Home Page  Header
 About or Profile Page  Footer
 Posts  Blogroll or links
 Comments  Trackbacks or backlinks
 Categories or labels  Pings
 Sidebar  Tags
 Archives  Template or theme
Go to: http://bit.ly/iLuXYw GO TO!

12. BLOGGING RULES AND
ETHICS
Things to Remember

13. Blogging Dont’s
 Don’t plagiarize (Get permission)
 Don’t commit libel against someone or something
 Don’t spam through comments
 Don’t publish spammy posts
 Don’t steal bandwidth

14. Providing Attribution
Various types of attribution:
 Great article
 Blog Post
 Sources within your blog (photo’s)
 Quotes
 Images

15. Understanding Copyright and Fair Use
The rules of copyright are a bit blurred in
the online world, but the safest path to
follow is one that errs on the side of being
more conservative.
- Susan Gunelius, Blogging for Dummies
http://www.delicious.com/ccerveny/copyright
Teaching Copyright -
http://www.teachingcopyright.org/curriculum/hs

16. Using Creative Commons Licenses
CC licenses are designed to give the owners of
original work a way to share that work more freely
(and allow other people to build on that work) by
protecting the owner of the original licensed work
without applying a full and highly restrictive
copyright to it.
http://www.delicious.com/ccerveny/creativecommons

17. Six Types of CC Licenses
1. Attribution
2. Attribution Noncommercial
3. Attribution No Derivatives
4. Attribution No Derivatives Noncommercial
5. Attribution Share Alike
6. Attribution Share Alike Noncommercial

18. Disclosing Your Policies
Three most common policies published on blogs:
 Comment policy: Describes what comments are
inappropriate and how they’re moderated.
 Privacy Policy: Describes what information is
collected about visitors and how that information be
used.
 Terms and Conditions of Site Use page: Describes
legal info about your blog, such as copyrights,
availability, and warnings.

19. UNDERSTANDING SEARCH
ENGINE OPTIMIZATION
(SEO)

20. Understanding SEO Basics
There’s actually a lot more to SEO than using
targeted keywords that match people's search
engine queries. Although keywords are the
starting point for your blog’s SEO strategy, they
can take your blog only so far. You also need to
focus on other SEO techniques to truly grow your
blog’s search engine traffic.
- Susan Gunelius, Blogging for Dummies

21. http://www.seomoz.org

22. http://www.seomoz.org

23. http://www.seomoz.org

24. BUILDING RELATIONSHIPS

25. Building Relationships
 Leave comments on other blogs.
 Use the same link phrase everywhere.
 Link to content you enjoy from your own blog posts.
 Share content you like through social bookmarking,
social networking, and Twitter.
 Respond to comments left on your blog.

26. Avoiding SEO Don’ts
 Don’t pay for text links.
 Don’t publish links that have been paid for.
 Don’t keyword stuff.
 Don’t hide keywords.
 Don’t publish content that is nothing more than
links.

27. UNDERSTAND RSS, BLOG
FEEDS, SUBSCRIPTIONS, AND
SYNDICATION

28. RSS
 What does “RSS” stand
for?
 Is a web feed format.
 Feed Reader = a tool
that ingests feeds from
multiple sources (such as
blogs) and makes it
easy to view in one
place.

29. Subscriptions
Feed Reader Email

30. Setting Up Your Blog Feed

31. Making Your Feed Available

32. Tracking Feed Statistics
http://mackcollier.com/10-ways-you-can-use-feedburner-to-improve-your-blog/

33. Blog Subscribers
 Subscribers – most loyal audience
 Great content will attract readers
 Make subscribing easy
 Ask people to subscribe
 Offer something in return to subscribers
 Use the FeedCount chicklet from Feedburner

34. WHAT CONTRIBUTES TO
BLOG SUCCESS?
9 Points To Remember

35. Success Comes With
 Writing Well
 Writing Often
 Building Links
 Committing the Time
 Having Passion
 Socializing
 Reading More than
Writing
 Being Comfortable With
Technology
 Having Patience

36. Homework Reminders
 Remember to go to our class blog to continue
our conversation about this topic.
 Please complete assignments for this module
posted on the class blog before the next
webinar

37. Questions and Answers