1. Communications for the Digital Age
Tuesday, July 26, 2011 – Notre Dame Cathedral Latin HS
Sponsored by the Sisters of Notre Dame
Chardon, Ohio
WEB 2.0 AND SOCIAL MEDIA TOOLS
– PART III
3. Once upon a time, long, long ago …
• There was, in a land far away …
A Handsome Print(s)
25 July 2011 New Media
4. Meet the Handsome Print(s)
• Print(s) is the oldest ruler of Medialand
• He was born around 1450, when Gutenberg invented the
printing press
• At first he was a “high brow” ruler, courting and pleasing the
gentry only (bibles, academic texts, etc)
• Later in his career he embraced the masses, making literature
and news widely and cheaply available
• He is intellectual, proud, sometimes stuffy,
though a generally popular leader. He’s not
afraid to buck authority, is sometimes
mischievous, and like, the rest of us, is
fallible. Yes, he can get stuff wrong.
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5. Print Definition
• Definition of print media:
– “Printed [media], as distinguished from
broadcast or electronically transmitted
communications, includes all
newspapers, newsletters, booklets,
pamphlets, magazines, and other
printed publications, especially those
that sell advertising space as a means
of raising revenue.”
– (http://www.answers.com/topic/print-media)
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6. Print Timeline
• 618 to 906: T’ang Dynasty - the first printing is done in China, using ink on
carved wooden blocks.
• 1423: In Europe, block printing is used to print books.
• 1452: In Europe, metal plates are first used in printing. Gutenberg begins
printing the Bible, which he finishes in 1456.
• 1476: William Caxton begins using a Gutenberg printing press in England.
• 1605: First weekly newspaper published in Antwerp.
• 1702: Multi-colored engraving invented by German Jakob Le Blon. The first
English language daily newspaper is published called the Daily Courant.
• 1800: Iron printing presses invented.
• 1846: Cylinder press invented by Richard Hoe. Cylinder press can print
8,000 sheets an hour.
• 1891: Printing presses can now print and fold 90,000 4-pg papers an hour.
• 1903: The first tabloid style newspaper, the Daily Mirror is published.
Gutenberg, 1398 - 1468
• 1933: A war breaks out between the newspaper and radio industries.
American newspapers try to force the Associated Press to terminate news
service to radio stations.
• 1954: There are more radios than there are daily newspapers.
• 1967: Newspapers use digital production processes and began using
computers for operations.
(http://inventors.about.com/od/pstartinventions/a/printing_3.htm)
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7. Now, enter another character …
• She’s new,
she’s cool,
she’s
rocking
the
world…
She’s Princess Broadcast!
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8. Meet the lady of the show, the Sassy
Princess of Broadcast
• Her date of birth is unclear (a lady never tells):
Morse code and telegraphs of the C19th are
types of broadcasting, too, but our princess
rose to prominence in the 20th century with the
rise of radio and TV
• She was a popular leader from the beginning,
ruling by appealing to the masses, providing
entertainment, and breaking down barriers
• She is brassy, bold, AMBITIOUS, sexy, alluring,
accessible, dominant, and able to tap into
popular culture.
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9. Broadcast Definitions
1. To transmit (a radio or television programme) for public or
general use.
2. To send out or communicate, especially by radio or television
3. To make known over a wide area
4. To send a transmission or signal; transmit.
(http://www.thefreedictionary.com/broadcast)
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10. Broadcast Timeline
• 1906 :Reginald Fessenden invents wireless telephony, a means for radio waves to carry signals
a significant distance.
• 1923: Vladimir Kosma Zworykin patents the iconoscope, the first television transmission tube.
• Radio broadcasting begins in South Africa.
• 1925: Radio's The Smith Family introduces the soap opera format.
• 1927: Philo Farnsworth transmits the first all-electronic television image.
• 1928: John Baird beams a television image from England to the United States.
• 1931: There are nearly 40,000 television sets in the United States; 9,000 of them are in New
York City alone.
• 1936: The British Broadcasting Corporation (BBC) debuts the world's first television service
with three hours of programming a day.
• The SABC is formed.
• 1944: The first instance of network censorship occurs. The sound is cut off on the Eddie Cantor
and Nora Martin duet, “We're Having a Baby, My Baby and Me.”
• 1945: The FCC creates the commercial broadcasting spectrum of 13 channels, and 130
applications for broadcast licenses follow.
• 1951: Colour television introduced in the U.S.
• 1956: The Wizard of Oz has its first airing on TV.
• 1971: TV finally allowed in SA
• 1975: First national TV broadcasts in SA
• 1980: Ted Turner launches CNN, the first all-news network.
• 1992: There are 900-million television sets in use around the world; 201-million are in the
United States.
• 2000: Reality TV mania hits the world.
http://www.infoplease.com/ipea/A0151956.html and
http://en.wikipedia.org/wiki/South_African_Broadcasting_Corporation
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11. Now, meet the most memorable
character of them all …
• He’s ugly but he’s cute
• He’s popular and one of us
• He has weird ears and
magical powers …
Super-quick
Humungous
Rough
Ever-evolving
Kool
And his name is NEW MEDIA.
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12. The Birth of the Internet
• 1989: Tim Berners-Lee completes the original
software for the World Wide Web (WWW). He
envisions the WWW as a shared information
space within which people communicate with
each other and with computers.
• From 1991 to 1994 use of the original WWW
server grows by a factor of ten each year as the
world begins to take note of a new information
phenomenon.
• The Internet does not consist of a physical
network. It is a loose system of connections
between different computers, located all over
the world.
• The seed of “new media” is planted.
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13. New Media Ogre
• He is a huge, new, popular king of
Medialand, born at the same time as
the internet
• He is the champion of the “every man
and woman”.
• He is a growing power, largely
accessible, popular, fractured, and
many voiced.
• He empowers his users to define their
own news agendas.
• Some say he’s just a buffoon.
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14. New Media Definition
• New media is a catch-all term for all forms of electronic
communication that have appeared or will appear since the
original mainly text-and-static picture forms of online
communication. New media usually includes any and all of
these: Online news, streaming video and streaming audio, 3-D
and virtual reality environments and effects, highly interactive
user interfaces, mobile presentation and computing
capabilities, CD and DVD media, telephone and digital data
integration, online communities, live Internet broadcasting
Source: http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci213507,00.html
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15. Online Communities via
Social Networking
• Social networking: is the grouping of individuals together
into to specific groups, often using online networking
services.
• People have always social networked but the internet has
opened up ways of doing it globally
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16. Stages of “Swimming” in Social
Networking
Denial
Fear
Resistance
Reluctant
Swimming
Toe-Dipping
Dog Paddling Immersion
17. MESSAGE OF THE HOLY FATHER
BENEDICT XVI
FOR THE 43rd WORLD
COMMUNICATIONS DAY
"New Technologies, New Relationships.
Promoting a Culture of Respect,
Dialogue and Friendship.“
19. Facebook
• One of the most popular social networking
services in the world: over 700-million people
have joined Facebook!
• Networks: Regional, national and interest group
based. Eg: South Africa, Wits University, TAC
support group, fans of “Freshly Ground”
• Uses:
1. Search for groups related to your story
2. Put you in touch with sources
3. Search for events
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20. Value of Facebook
• Provides a single place to gather.
• One-stop shop for: blogging, media,
calendaring, communication, sharing ideas,
work together.
• Keep in touch with family and friends.
• Used to make announcements.
• Organize groups (e.g., Peace Song)
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24. LinkedIn
• World’s largest professional network
• Over 100 million members
• Trusted Contacts
• Exchange Knowledge, ideas, and opportunities
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31. Social Media Resources
• Use http://www.youtube.com and search for
facebook tutorial, facebook privacy settings,
facebook
• http://www.facebook.com/help/
• To learn more about facebook -
http://www.delicious.com/ccerveny/facebook
• Saint Petersburg Diocesan Guidelines -
http://home.catholicweb.com/dosp/files/Res
ources/SocialMediaPolicy.pdf
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32. Credits
• Introduction to New Media -
http://www.slideshare.net/kate.thompson.sa/
introduction-to-new-media-presentation
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