1. Caitlin Chuck
Professor Klinkowstein
U.S unveils plan for
cars of the future
http://money.cnn.com/2014/02/03/
autos/vehicle-to-vehiclecommunication/index.html?
iid=SF_BN_LN

2. Caitlin Chuck
Professor Klinkowstein

3. Caitlin Chuck
Professor Klinkowstein
• New life- saving technology
• Vehicle- to- Vehicle
communication
• Reliable over human
reflexes

4. Caitlin Chuck
Professor Klinkowstein
Cars communicate
directly with other cars on
the road preventing
accidents and maintaining
traffic flow

5. Caitlin
Chuck
Professor
Klinkowstein
Ethnographic Research
Will this new vehicle-to-vehicle
technology make commuting
easier?

6. Caitlin Chuck
Professor Klinkowstein
Observation 1
Observed students, who I did not
know in commuter lounge
- Mention any needs as a student,
who commutes to school?

7. Caitlin
Chuck
Professor
Klinkowstein

8. Caitlin
Chuck
Professor
Klinkowstein
What
the
Commuters
Said
Complained
about:
-­‐Long
breaks
in
between
classes
-­‐Being
?red
while
driving
-­‐Could
do
other
things
while
driving

9. Caitlin Chuck
Professor Klinkowstein
Observation 2
Spoke to a friend to get the
average persons opinion
- How would the new technology
benefit you?

10. Caitlin
Chuck
Professor
Klinkowstein

11. Caitlin
Chuck
Professor
Klinkowstein
What
Friends
Said
Benefits:
-­‐Would
make
traveling
easier
-­‐Convenience
-­‐No
distracted
drivers

12. Caitlin Chuck
Observation 3
Talked to car fanatic, someone
who really likes cars
- What do you think about the
new technology?
Professor Klinkowstein

13. Caitlin
Chuck
Professor
Klinkowstein

14. Caitlin
Chuck
Professor
Klinkowstein
What
Car
Fana?cs
Said:
New
technology
is:
-­‐New
inven?ve
technology
-­‐S?ll
a
liEle
skep?cal
-­‐Prototype
shows
future
possibili?es

15. Caitlin
Chuck
Professor
Klinkowstein
Ethnographic
Research
Findings
• New
technology
makes
commu?ng
easier
• Time
can
be
used
doing
other
things
• Safer
travels/
less
accidents
• Cars
do
not
have
distrac?ons
like
people