Aidan McCullen at Creative Commons Ireland event

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Slides by Aidan McCullen, CEO of Communicorp Digital at 'Maximising Digital Creativity, Sharing and Innovation', National Gallery of Ireland, January 2014. Event organised by Creative Commons Ireland and Faculty of Law, University College Cork. http://www.creativecommonsireland.org

Educação Negócios Tecnologia

This Presentation
1. Audience Evolution
2. Communicorp Projects
3. What’s Next

Audience Distribution
2M
Listeners
1.1M on
Web
1M Social
1.6M Apps

Monologue
Marketer / Radio

Public / Audience

Our Audience: Millenials
Zero tolerance for delays (website
speeds)
Producer and Consumer are blurring
-Prosumers
Short and Brief content / skim content

4-S-Rule
Searchable
Social
Snack-able
Superfast

90-9-1 Rule
1% Heavy Contributors
9% Occasional
Contributors

90% Creepers
Observers who do not contribute

Aidan McCullen at Creative Commons Ireland event

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